Rolex Lady-Datejust 28 28 mm 279135-CHOCSP Rose Gold/Diamonds Chocolate

The Rolex Lady-Datejust 28 reference 279135-CHOCSP represents the pinnacle of feminine luxury watchmaking, uniting the enduring heritage of the Datejust lineage with a thoroughly contemporary palette of materials and finishing. Introduced as part of Rolex's ongoing refinement of its Lady-Datejust family, the 28mm case size strikes the ideal balance between classic proportions and modern wrist presence, making it instantly recognizable as a Rolex while remaining elegantly scaled for a wide range of wearers.

The case and bracelet of reference 279135-CHOCSP are crafted entirely in Rolex's proprietary 18k Everose gold, an alloy developed in-house by Rolex that is celebrated for its enduring warm rose hue. Unlike standard rose gold, Everose gold is formulated to resist fading over time, ensuring that the warm blush tone remains consistent across decades of wear. The 28mm Oyster case, with its characteristic smooth lugs and perfectly finished surfaces, houses the movement behind a screw-down Triplock crown and a scratch-resistant sapphire crystal.

At the heart of the dial sits a deep, enveloping chocolate tone that pairs with the Everose gold in a way that feels both opulent and wearable. The dial's indices complement the overall warmth of the watch, while the date aperture at three o'clock — the definitive hallmark of every Datejust — is framed cleanly against the rich brown background. The diamond-set bezel surrounds the dial with a continuous ring of brilliant-cut diamonds, adding a level of brilliance and light play that transforms this timepiece into a piece of fine jewelry as much as a precision instrument.

Powering the Lady-Datejust 28 is a Rolex-certified automatic movement, built and regulated entirely in-house to meet Rolex's exacting Superlative Chronometer standards, which require accuracy to within plus or minus two seconds per day after casing. The movement benefits from Rolex's Perpetual rotor system, meaning ordinary wrist motion keeps the watch wound during everyday wear. The watch also carries a water resistance rating of 100 meters (330 feet), a practical assurance of robustness that is genuinely useful for daily life.

The President bracelet — exclusively reserved for Rolex's most prestigious references — completes reference 279135-CHOCSP with its distinctive three-piece semi-circular links and concealed Crown Clasp. The bracelet flows naturally from the case and is sized to fit the 28mm Oyster case, offering both security and an exceptionally supple feel on the wrist. The unified Everose gold aesthetic from bezel to bracelet creates a cohesive, seamless look that is the hallmark of Rolex's most refined dress watches.

Bizak & Co. is proud to offer this exceptional Lady-Datejust 28 reference 279135-CHOCSP for sale online. Whether you are a seasoned collector seeking to add a definitive rose gold Datejust to your collection or a first-time luxury watch buyer searching for a timepiece that combines jewelry-level beauty with Swiss precision, this reference deserves serious consideration. Reach out to our team at bizakandco.com for current pricing, condition details, and to inquire about box and papers — we are here to help you buy with confidence.