Rolex Lady-Datejust 28 28 mm 279139RBRPSP White Gold/Diamonds Pink

The Rolex Lady-Datejust is one of the most storied names in fine watchmaking, representing decades of refinement within the Datejust family — itself the world's first self-winding waterproof wristwatch to display the date in a window at 3 o'clock. The Lady-Datejust 28 is the direct heir to that tradition, scaled precisely at 28mm to suit the modern woman's wrist while losing nothing of the Datejust's fundamental character. Reference 279139RBRPSP is among the most opulent expressions of the line, combining white gold, diamonds, and a President bracelet into a single cohesive statement of refined luxury.

The 28mm case of the 279139RBRPSP is fashioned entirely from 18k white gold — a metal choice that amplifies the brilliance of every diamond set into the bezel. The diamond bezel replaces the standard fluted or smooth alternatives with a continuous ring of precisely matched stones, each selected for cut, color, and clarity to Rolex's exacting standards. The result is a bezel that catches light from every angle and frames the dial with a radiance that is impossible to overlook.

At the center of attention is the pink dial, a color that has enjoyed enduring appeal in the Lady-Datejust collection for its ability to feel simultaneously feminine, contemporary, and timeless. Index hour markers punctuate the dial with clean geometric precision, providing legibility without disturbing the dial's elegant simplicity. Together, the pink dial and white gold case create a chromatic pairing that feels modern yet classic — equally at home at a formal occasion or an afternoon social event.

Powering this reference is a Rolex-manufactured automatic movement that provides reliable, self-winding performance suited to daily wear. The watch is also water resistant to 100 meters (330 feet), a reassuring specification that underscores Rolex's engineering commitment even in a jewel-set dress watch. Housed beneath the Oyster case architecture — the same platform that made Rolex synonymous with robustness — the movement is shielded against dust, pressure, and the demands of an active lifestyle.

The President bracelet is, by Rolex convention, reserved exclusively for the Day-Date and the Lady-Datejust, making it a quiet but unmistakable marker of status among connoisseurs. Crafted here in 18k white gold to match the case, the three-piece semi-circular link bracelet drapes fluidly around the wrist and fastens with a concealed Crownclasp for a clean, uninterrupted aesthetic. It is, in every sense, the bracelet Rolex made for its most distinguished watches.

At Bizak & Co., we specialize in curating exceptional pre-owned and unworn luxury timepieces, and the Rolex Lady-Datejust 28 reference 279139RBRPSP represents exactly the caliber of watch our clientele seeks. Whether you are adding to a collection, acquiring a milestone gift, or buying your first significant Rolex, our team is ready to guide you through every step. Browse our inventory at bizakandco.com or reach out directly — we welcome inquiries and are committed to a transparent, knowledgeable buying experience. Please note that Bizak & Co. is not an authorized Rolex dealer.