Rolex Lady-Datejust 28 28 mm 279139RBRWHRP White Gold/Diamonds White

The Rolex Lady-Datejust is one of the most storied timepieces in the history of watchmaking. Introduced in 1957 as the first self-winding waterproof watch sized specifically for women, the Lady-Datejust established a template for the refined, jewelry-forward dress watch that remains relevant more than six decades later. The 28mm case size, introduced in the current generation, strikes the ideal balance between elegant proportion and legibility, wearing comfortably on a wide range of wrist sizes while retaining the visual authority the Datejust name commands.

Reference 279139RBRWHRP exemplifies the Lady-Datejust at its most opulent. The case and President bracelet are crafted in 18k white gold, a material Rolex refers to as Rolesor white in its full white gold executions, conferring a cool, silvery luminosity that complements the white Roman dial beautifully. The Roman numeral indices on the white dial lend the watch a classical, almost architectural quality, anchoring the design in centuries of horological tradition while remaining thoroughly modern in execution.

The diamond-set bezel elevates the 279139RBRWHRP into genuine high-jewelry territory. Rolex selects only diamonds that meet stringent internal standards for cut, color, clarity, and carat weight, setting each stone individually to ensure that the brilliance of the bezel rivals the precision of the movement within. The result is a watch that transitions seamlessly from boardroom to black-tie event, offering the kind of versatile luxury that justifies its position as a cornerstone of any serious collection.

Powering the Lady-Datejust 28 is an automatic movement, the hallmark of Rolex's commitment to mechanical excellence. The watch is also rated to 100 meters (330 feet) of water resistance, a practical reassurance that this is a proper Rolex built to Rolex standards — not merely a piece of jewelry, but a functioning precision instrument. The combination of diamond setting, precious metal, and robust engineering is a signature Rolex achievement that few other manufacturers can credibly replicate.

At Bizak & Co., we specialize in sourcing and presenting exceptional pre-owned and unworn Rolex references for discerning collectors across the United States. The Lady-Datejust 28 in reference 279139RBRWHRP — with its white gold case, diamond bezel, white Roman dial, and President bracelet — represents one of the most complete expressions of feminine luxury in the current Rolex catalog. We invite you to contact our team to learn more about availability, condition details, and pricing, and to experience the Bizak & Co. difference in luxury watch acquisition.