Rolex Lady-Datejust 28 28 mm 279171CDRIXJ Steel/Rose Gold Chocolate

The Rolex Lady-Datejust 28 is one of the most enduring expressions of feminine luxury watchmaking, a lineage that traces its roots to the original Datejust introduced in 1945 — the first self-winding wristwatch to display the date automatically through a window on the dial. Scaled at a refined 28mm to suit a broad range of wrists, the Lady-Datejust has long represented the summit of elegant daily wear, pairing iconic Rolex engineering with dial and bezel combinations that read as genuinely jewellery-inspired. Reference 279171CDRIXJ is among the most desirable executions of this model, bringing together two precious materials, a distinctive dial colour, and a diamond detail that elevates the watch above an everyday timepiece.

The case of the 279171CDRIXJ is constructed in a two-tone pairing of Oystersteel — Rolex's proprietary 904L stainless steel, renowned for its corrosion resistance and mirror-polish retention — and 18k Everose gold, the brand's exclusive rose gold alloy developed to resist fading and maintain its warm blush hue over decades of wear. At 28mm in diameter, the Oyster case is compact and refined without feeling diminutive, and its water resistance to 100 metres (330 feet) ensures it transitions seamlessly from boardroom to weekend without a second thought.

The dial is the true centrepiece of this reference. The deep chocolate finish — rich, warm, and subtly complex under changing light — is complemented by a diamond-set IX marker that adds a focused touch of brilliance without overwhelming the overall composition. The remaining hour indices and the date window at three o'clock maintain the clean, instantly legible architecture that defines every Datejust. It is a dial that rewards close attention while remaining effortlessly readable at a glance.

Framing the dial is an 18k Everose gold fluted bezel, one of the signature Rolex design elements with its precisely machined V-shaped grooves. The fluted bezel on the Lady-Datejust is not merely decorative; it is a nod to the model's heritage and a detail that catches light in a way flat bezels simply cannot replicate. The Jubilee bracelet — another Rolex original, introduced alongside the very first Datejust — completes the look with its five-piece links and supple, almost fabric-like drape on the wrist, lending the watch a dressier, more jewellery-forward character than the Oyster bracelet alternative.

At its heart, the 279171CDRIXJ is driven by a Rolex automatic movement, delivering the effortless convenience of self-winding timekeeping without any compromise to accuracy or longevity. Rolex's manufacture movements are built to COSC-certified chronometer standards at minimum, ensuring this Lady-Datejust keeps time to the exacting tolerances its reputation demands.

Bizak & Co. specialises in sourcing and presenting luxury timepieces of precisely this calibre — watches where material quality, horological pedigree, and aesthetic distinction converge. The Lady-Datejust 28 in reference 279171CDRIXJ represents a rare opportunity to acquire a genuinely iconic Rolex in one of its most compelling two-tone and chocolate-dial configurations. We invite you to contact the Bizak & Co. team directly for full condition details, provenance information, and purchase enquiries — our specialists are on hand to guide you through every step of the acquisition process.