Rolex Lady-Datejust 28 28 mm 279171CRJ Steel/Rose Gold Chocolate

The Rolex Lady-Datejust is one of the most enduring icons in watchmaking, tracing its lineage to 1957 when Rolex introduced a Datejust scaled specifically for women—making it the first self-winding, waterproof, date-displaying wristwatch designed for a female audience. Across more than six decades, the Lady-Datejust has remained the definitive expression of horological refinement at the 28mm scale, worn by generations of collectors who prize both its understated profile and its unimpeachable mechanical credentials. The current 28mm generation represents the most technically polished iteration of this legacy.

Reference 279171CRJ distinguishes itself through a carefully considered combination of materials and finishing. The case and bracelet are constructed in Rolex's proprietary Oystersteel—a 904L stainless steel alloy chosen for its exceptional corrosion resistance and its ability to accept a mirror-level polish—while the bezel and key bracelet links are rendered in 18k Everose gold, Rolex's exclusive rose-gold alloy formulated to resist fading over time. The result is a two-tone aesthetic that feels simultaneously classic and contemporary.

The dial is among the most compelling details of this reference. The deep chocolate hue, set with Roman numerals, creates a warm, jewel-like surface that plays beautifully against the rose-gold tones of the fluted bezel. The fluted bezel itself is a Rolex signature dating back decades, originally engineered to screw the bezel onto the case and now retained as a hallmark of the Datejust family's identity. Together, dial and bezel produce a palette that is rich without being ostentatious.

The Jubilee bracelet—also a Datejust original, debuting alongside the first Datejust in 1945—completes the composition. Its fine five-piece links give the bracelet a supple, almost textile-like drape on the wrist, and the integrated Oystersteel-and-Everose-gold treatment carries the two-tone theme gracefully from case to clasp. Powered by a self-winding automatic movement and engineered to 100 meters of water resistance within the Oyster case, the 279171CRJ is as capable as it is beautiful, suited to a full day's wear from desk to dinner.

At 28mm, the Lady-Datejust 28 occupies a precise sweet spot: substantial enough to read with clarity on the wrist yet refined enough to complement formal dress. The proportions have been honed over generations of iteration, and the current case geometry—with its characteristic lugs and polished-and-brushed surfaces—remains deeply satisfying in person. This is a watch that rewards close inspection and ages exceptionally well.

Bizak and Co. is a trusted source for pre-owned and new luxury timepieces, and we invite you to explore the Rolex Lady-Datejust 28 reference 279171CRJ in our current inventory. Our team is available to answer questions about condition, provenance, and purchase, and we are committed to a transparent, personalized buying experience. Contact us at bizakandco.com to inquire about this reference or to discuss how it fits into your collection.