Rolex Lady-Datejust 28 28 mm 279171CRO Steel/Rose Gold Chocolate Rolex Lady-Datejust 28 28 mm 279171CRO Steel/Rose…

The Rolex Lady-Datejust 28 is one of the most enduring icons in watchmaking, a lineage that traces directly back to 1957 when Rolex introduced the first Lady-Datejust as the world's first self-winding waterproof wristwatch with a date display scaled for a woman's wrist. Generations later, the 28 mm format remains the definitive expression of that heritage—compact and elegant without sacrificing any of the mechanical and material quality that defines the Datejust family.

Reference 279171CRO pairs Oystersteel with Everose gold, Rolex's proprietary 18 ct rose-gold alloy formulated to resist fading and maintain its warm blush hue over decades of wear. The 28 mm Oyster case presents the fluted bezel in Everose gold, a motif with roots in the very first Datejust references and one that remains synonymous with Rolex dress watchmaking. The combination of steel and rose gold gives the watch a luxurious two-tone character that transitions effortlessly from daytime to evening.

The focal point of the 279171CRO is its chocolate dial with Roman numeral hour markers. Rolex produces its dials in-house to exacting standards, and the deep, burnished chocolate hue creates a sophisticated contrast against the warm tones of the Everose gold bezel and hands. Roman numerals reinforce the watch's classic, dressy personality while remaining eminently legible. The Cyclops lens over the date window at 3 o'clock magnifies the date 2.5× for effortless reading—a hallmark detail of every Datejust.

Powering the 279171CRO is an automatic movement, self-winding through the motion of the wearer's wrist and built to Rolex's renowned tolerances. The watch is water resistant to 100 metres (330 feet), reflecting the robustness of the Oyster case with its screw-down crown—an important practical feature that means the Lady-Datejust is far more than a decorative piece; it is a true instrument watch dressed in fine materials. The three-link Oyster bracelet in matching steel and Everose gold completes the aesthetic and wears comfortably and securely on the wrist.

For collectors and first-time luxury watch buyers alike, reference 279171CRO offers a compelling proposition: the full prestige of the Datejust name, the warmth of a two-tone rose-gold configuration, and a chocolate Roman dial that feels both timeless and current. Bizak & Co. is passionate about connecting discerning buyers with exceptional timepieces like this one. Browse our current inventory or reach out directly—our team is ready to answer every question and guide you to the right watch.