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Rolex Lady-Datejust 28 28 mm 279171CSJ Steel/Rose Gold Chocolate

Rolex Lady-Datejust 28 28 mm 279171CSJ Steel/Rose Gold Chocolate Rolex Lady-Datejust 28 28 mm 279171CSJ Steel/Rose…

Reference 279171CSJ

Full watch configuration

Rolex Lady-Datejust 28 28 mm 279171CSJ Steel/Rose Gold Chocolate

$11,207.00 $12,050.00
Requested condition
Brand New
Requested accessories
Full Set

By Rolex

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Rolex Lady-Datejust 28 28 mm 279171CSJ Steel/Rose Gold Chocolate

Rolex Lady-Datejust 28 28 mm 279171CSJ Steel/Rose Gold Chocolate

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Rolex Lady-Datejust 28 28 mm 279171CSJ Steel/Rose Gold Chocolate

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The Rolex Lady-Datejust 28 ref. 279171CSJ is a 28 mm two-tone dress watch combining Oystersteel and 18k Everose gold with a rich chocolate dial, an 18k Everose gold fluted bezel, and a classic Jubilee bracelet. Powered by an automatic movement and rated to 100 meters of water resistance, it blends Rolex's signature precision engineering with understated feminine elegance.

Reference 279171CSJ stands out for its warm tonal harmony — the deep chocolate dial plays beautifully against the rose gold fluted bezel and the polished-and-brushed Jubilee links, making it one of the most sought-after configurations in the Lady-Datejust lineup. Contact Bizak & Co. today to inquire about availability, pricing, or to buy this reference online.

Compare it across every Lady-Datejust 28 reference we carry, or browse the full Rolex collection at Bizak & Co.

Buy this Lady-Datejust 28, trade in your current watch, or sell us yours. Contact Bizak & Co. to make an offer or request a fair-market valuation.

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The Rolex Lady-Datejust is one of the most enduring icons in watchmaking, tracing its lineage to 1957 when Rolex introduced the world's first self-winding waterproof wristwatch with a date display scaled for a woman's wrist. Decades later the collection was refreshed with the 28 mm case, a size that delivers the timeless Datejust silhouette in proportions perfectly suited to slender wrists while retaining every hallmark of the Oyster family. Reference 279171CSJ represents that heritage at its most refined.

The 28 mm Oyster case of the 279171CSJ is crafted in a two-tone pairing of Rolex's proprietary Oystersteel — a corrosion-resistant 904L stainless steel alloy — and 18k Everose gold, Rolex's exclusive rose gold formula engineered to resist fading over time. The 18k Everose gold fluted bezel is a signature Lady-Datejust design element, its precise vertical grooves catching light from every angle and adding a quietly opulent frame to the dial. The Oyster case maintains water resistance to 100 meters (330 feet), underscoring that this is a watch built for real life as much as special occasions.

The chocolate dial of the 279171CSJ is the detail that collectors reach for first. Rich, warm, and deeply contemporary, the chocolate tone creates an immediate contrast with the rose gold indices and hands, lending the watch a luxurious depth that reads differently in candlelight than it does in noon sun. The dial's applied hour markers and the iconic Cyclops lens magnifying the date window at 3 o'clock are hallmarks that make this reference instantly recognizable as a Rolex Datejust.

Completing the package is the five-piece-link Jubilee bracelet — the bracelet Rolex designed specifically for the original Datejust in 1945. Rendered here in matching Oystersteel and Everose gold, the Jubilee's elegant profile and supple drape on the wrist have made it the preferred choice for Lady-Datejust buyers who want a dressier, more fluid feel than the sportier Oyster bracelet offers. The folding Crownclasp keeps the bracelet secure while maintaining the bracelet's seamless aesthetic. Driving the watch is a certified Swiss automatic movement, ensuring accuracy, self-winding convenience, and the reliability for which Rolex is globally renowned.

On the wrist, the Lady-Datejust 28 ref. 279171CSJ occupies that rare space between everyday companion and heirloom timepiece. At 28 mm it sits elegantly without overwhelming a slender wrist, yet the two-tone construction and chocolate dial give it enough presence to anchor an evening look. It pairs as naturally with a tailored sleeve as with casual attire, making it one of the most versatile references in modern luxury watchmaking.

Bizak & Co. is a dedicated luxury watch specialist committed to sourcing and presenting exceptional timepieces like the Rolex Lady-Datejust 28 ref. 279171CSJ. Please note that Bizak & Co. is not an authorized Rolex dealer; all Rolex trademarks remain the property of Rolex SA. Whether you are looking to buy online or prefer a personal consultation, our team is here to guide you through availability, condition details, and any questions you may have — reach out through bizakandco.com to make this reference yours.

Technical Details
Reference
279171CSJ
Model
Lady-Datejust 28
Movement
Automatic
Case material
Two-Tone
Bracelet material
Two-Tone
Dial
Chocolate
Case size
28mm
Requested condition
Brand New
Requested accessories
Full Set
FAQ

1. What makes the Rolex Lady-Datejust 28 ref. 279171CSJ special?
Reference 279171CSJ stands out for its rare combination of a warm chocolate dial, an 18k Everose gold fluted bezel, and a two-tone Oystersteel and Everose gold Jubilee bracelet — a tonal trio that is among the most sought-after configurations in the Lady-Datejust 28 lineup. The chocolate dial in particular has developed a strong following among collectors for its depth and versatility. Together these elements create a watch that feels both timeless and distinctly modern.

2. What movement powers the Rolex Lady-Datejust 28 279171CSJ?
The 279171CSJ is equipped with a Rolex-certified automatic movement, providing reliable self-winding performance without the need to manually wind the watch during regular wear. Rolex automatic movements are produced entirely in-house and are known for their precision and longevity. For specific caliber details, we encourage you to contact Bizak & Co. directly or consult official Rolex documentation.

3. What is the case size of the Lady-Datejust 28?
The Lady-Datejust 28 features a 28 mm Oyster case, the modern standard size for this collection. This diameter is designed to sit elegantly on a range of wrist sizes while maintaining the iconic proportions of the Datejust family. The case is water-resistant to 100 meters (330 feet), making it suitable for everyday wear.

4. Is the Rolex Lady-Datejust 28 279171CSJ suitable for everyday wear?
Yes — the Lady-Datejust 28 is engineered as much for daily use as for dress occasions. The Oystersteel and 18k Everose gold case offers excellent durability and corrosion resistance, the Jubilee bracelet is designed for all-day comfort, and 100-meter water resistance means the watch handles everyday exposure to water with ease. Its versatile aesthetic means it transitions naturally from the office to formal events.

5. What are the dial and bezel details on reference 279171CSJ?
The dial is finished in a rich chocolate color with applied rose gold-tone hour markers and hands, giving it a warm, luxurious appearance. The bezel is crafted in 18k Everose gold with a classic fluted design — a signature Datejust element that adds brilliant light reflection. The combination of the chocolate dial and Everose gold fluted bezel is one of the most visually harmonious pairings in the Lady-Datejust range.

6. How can I buy the Rolex Lady-Datejust 28 ref. 279171CSJ from Bizak & Co.?
You can inquire about or purchase the Lady-Datejust 28 ref. 279171CSJ directly through bizakandco.com, where our team is available to answer questions about availability, condition, and pricing. Bizak & Co. is a specialist luxury watch dealer — not an authorized Rolex retailer — and we are committed to a transparent, knowledgeable buying experience. Reach out via our website or contact page and a specialist will respond promptly.

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Eligible watches may be returned within 90 days for store credit. Brand-new watches and other exclusions are final sale.

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