Rolex Lady-Datejust 28 28 mm 279171ROSEDRIXJ Steel/Rose Gold Rose Rolex Lady-Datejust 28 28 mm 279171ROSEDRIXJ Steel/Rose…

The Rolex Lady-Datejust is one of the most iconic and enduring watch references in the history of Swiss horology. Introduced in 1957 as the first self-winding, waterproof wristwatch sized specifically for women, the Lady-Datejust has remained a benchmark of refined elegance for nearly seven decades. The 28 mm case size, introduced in the current generation, strikes a modern balance—substantial enough to read with clarity, yet perfectly proportioned for a feminine wrist. Reference 279171ROSEDRIXJ represents the Lady-Datejust 28 at its most glamorous and desirable.

The case and bracelet of the 279171ROSEDRIXJ are constructed in a combination of Oystersteel—Rolex's proprietary 904L stainless steel prized for its exceptional corrosion resistance and lustrous polish—and 18k Everose gold, Rolex's exclusive rose gold alloy engineered to resist fading over time. This two-tone pairing, sometimes called Rolesor, gives the watch a versatile richness that transitions effortlessly from daytime to evening wear, from casual settings to formal occasions. The Oyster case is rated to 100 meters (330 feet) of water resistance, underscoring the robust engineering beneath its elegant exterior.

The dial is among the most captivating elements of this reference. The rose-toned dial features diamond hour markers at the IX position, lending the face a refined sparkle without overwhelming its classic symmetry. The signature Datejust date window at 3 o'clock—framed by the iconic Cyclops lens on the sapphire crystal for 2.5× magnification—completes the functional elegance that defines the collection. The 18k Everose gold fluted bezel, one of the most recognizable design signatures in watchmaking, adds texture and brilliance to the 28 mm profile, catching light from every angle.

Powering the Lady-Datejust 28 is a Rolex-certified automatic movement, a self-winding caliber that exemplifies the brand's commitment to precision and reliability. Rolex movements are chronometer-certified by the COSC and subsequently tested to Rolex's own stringent Superlative Chronometer standard, ensuring accuracy to within ±2 seconds per day in real-world conditions. The movement winds automatically via the Perpetual rotor, meaning the watch keeps itself running through the natural motion of the wearer's wrist with no manual winding required under normal use.

On the wrist, the Lady-Datejust 28 in this configuration wears with an understated opulence that few watches can match. The five-piece link Jubilee bracelet—originally designed by Rolex specifically for the Datejust in 1945—offers a supple, comfortable drape with an elegant look that complements both the two-tone case and the rose dial. The concealed Crownclasp, visible only as a smooth continuation of the bracelet, provides security and a clean aesthetic finish. This is a watch designed to be worn daily, enjoyed for a lifetime, and passed down as an heirloom.

At Bizak & Co., we specialize in sourcing exceptional Rolex timepieces for discerning collectors and first-time buyers alike. The Lady-Datejust 28 ref. 279171ROSEDRIXJ is one of the most requested references we carry, prized for its combination of rose gold warmth, diamond detailing, and everyday versatility. Please note that Bizak & Co. is not an authorized Rolex dealer; all watches are offered on the secondary market. Visit bizakandco.com or contact our team directly to inquire about this reference, confirm current availability, and buy your Rolex Lady-Datejust 28 online with confidence and personalized service.