Rolex Lady-Datejust 28 28 mm 279171ROSERO Steel/Rose Gold Rose Rolex Lady-Datejust 28 28 mm 279171ROSERO Steel/Rose…

The Rolex Lady-Datejust is one of the most enduring symbols in watchmaking — introduced in 1957 as the first self-winding waterproof wristwatch sized specifically for women, it has defined elegant precision timekeeping for more than six decades. Reference 279171ROSERO represents the current 28mm generation of that legacy, pairing the iconic Datejust silhouette with the warm, corrosion-resistant alloy Rolex calls Everose gold, a proprietary 18k rose gold formula exclusive to the brand.

The 28mm Oyster case of the 279171ROSERO is crafted in a harmonious blend of Oystersteel — Rolex's name for 904L stainless steel, chosen for its exceptional resistance to corrosion and its ability to hold a brilliant polish — and 18k Everose gold. At 28mm this is a refined, wrist-hugging diameter that wears with effortless grace on smaller wrists without sacrificing legibility or presence. The case is hermetically sealed to 100 metres (330 feet), making it suitable for everyday life including swimming and light water activities.

The dial is one of the defining features of this reference. The rose Roman numeral configuration gives the 279171ROSERO its ROSERO designation and delivers a classically styled face: warm rose tones are complemented by Roman hour indices that convey timeless femininity. The Cyclops lens over the date window at 3 o'clock magnifies the date 2.5× for effortless reading — a signature Datejust detail since 1954 — while the characteristic Datejust date display grounds the watch firmly in the broader Rolex family.

Crowned by an 18k Everose gold fluted bezel, the watch achieves a monochromatic rose-gold visual harmony between the bezel, dial, and case flanks. The fluted bezel, originally designed to screw the bezel onto the case to ensure waterproofness, has evolved into a hallmark of Datejust elegance and is instantly recognizable as a symbol of Rolex's design language. The three-link Oyster bracelet — combining centre and outer links — provides a secure, comfortable fit and folds seamlessly into the overall aesthetic.

Driving the watch is Rolex's automatic movement, delivering the reliable hands-free convenience expected of a daily-wear luxury timepiece. Rolex automatic movements are renowned for their precision and durability, regulated to perform consistently across temperature and positional variations, and this Lady-Datejust upholds that engineering standard in a case sized for modern women's tastes.

At Bizak & Co. we source fine pre-owned and new luxury watches with a focus on authenticity and presentation. The Lady-Datejust 28 in reference 279171ROSERO is one of the most sought-after women's Rolex references on the secondary market, combining the brand's unimpeachable reputation with an especially wearable size and a coveted rose-on-rose aesthetic. Browse our current inventory at bizakandco.com or reach out directly — our team is ready to help you acquire this piece with confidence.