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Rolex Lady-Datejust 28 28 mm 279171SDSO Steel/Rose Gold Sundust

Rolex Lady-Datejust 28 28 mm 279171SDSO Steel/Rose Gold Sundust Rolex Lady-Datejust 28 28 mm 279171SDSO Steel/Rose…

Reference 279171SDSO

Full watch configuration

Rolex Lady-Datejust 28 28 mm 279171SDSO Steel/Rose Gold Sundust

$9,440.00
Requested condition
Brand New
Requested accessories
Full Set

By Rolex

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Rolex Lady-Datejust 28 28 mm 279171SDSO Steel/Rose Gold Sundust

Rolex Lady-Datejust 28 28 mm 279171SDSO Steel/Rose Gold Sundust

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Rolex Lady-Datejust 28 28 mm 279171SDSO Steel/Rose Gold Sundust

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The Rolex Lady-Datejust 28 reference 279171SDSO is a 28 mm two-tone timepiece pairing Oystersteel with 18k Everose Gold, presenting a warm sundust dial beneath a classic Everose Gold fluted bezel on an Oyster bracelet. Its automatic movement and 100-metre water resistance make it as functional as it is elegant.

Reference 279171SDSO stands out for its harmonious blend of steel's durability and rose gold's warmth, centered on the luminous sundust dial that catches the light beautifully at any occasion. Contact Bizak & Co. today to buy this Lady-Datejust 28 online or to learn more about availability and pricing.

Compare it across every Lady-Datejust 28 reference we carry, or browse the full Rolex collection at Bizak & Co.

Buy this Lady-Datejust 28, trade in your current watch, or sell us yours. Contact Bizak & Co. to make an offer or request a fair-market valuation.

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The Rolex Lady-Datejust is one of the most enduring icons in watchmaking history, introduced in 1957 as the first self-winding waterproof wristwatch designed specifically for women. Over the decades it has evolved in proportion and finish while remaining unmistakably a Datejust at heart, retaining the fluted bezel, cyclops lens, and date complication that define the family. Reference 279171SDSO represents the current 28 mm generation, a refined evolution that preserves every classical detail while benefiting from modern Rolex manufacturing standards.

The case and bracelet of the 279171SDSO are crafted in Rolex's proprietary Oystersteel, a 904L stainless steel alloy prized for its exceptional corrosion resistance and deep polish, contrasted beautifully by 18k Everose Gold components. Everose Gold is Rolex's own rose gold alloy, formulated in-house to resist fading over time in a way conventional rose gold cannot, ensuring the warm blush tone remains vivid for decades. The 28 mm Oyster case is sealed to 100 metres of water resistance, making it genuinely suited to daily life.

The dial is finished in sundust, a warm champagne-tinged hue that sits beautifully between gold and sand, catching ambient light with a soft, flattering glow. Hour markers in the classic index configuration provide clean legibility, while the signature Cyclops lens over the date aperture at three o'clock magnifies the date 2.5 times for effortless reading. Crowning the dial is the iconic Everose Gold fluted bezel, a detail that has symbolised the Datejust since its debut and here echoes the rose gold accents throughout the case.

Powering the watch is an automatic movement, ensuring the wearer never needs to wind the watch manually during regular wear. Rolex movements fitted to the current Lady-Datejust generation are manufactured entirely in-house in Geneva and benefit from Rolex's Superlative Chronometer certification, a standard that demands precision and reliability exceeding official COSC requirements. The result is a watch that performs as impressively as it looks.

On the wrist the 279171SDSO wears with understated confidence, the 28 mm diameter sitting elegantly without dominating, and the Oyster bracelet contouring naturally to the wrist for all-day comfort. Whether styled with a business suit or evening wear, the sundust dial and two-tone construction lend versatility that few watches at this level can match. Bizak & Co. is pleased to offer this reference to discerning buyers seeking a classic Rolex Lady-Datejust 28 for sale online; reach out to our team to confirm current availability, condition details, and purchase options.

Technical Details
Reference
279171SDSO
Model
Lady-Datejust 28
Movement
Automatic
Case material
Two-Tone
Bracelet material
Two-Tone
Dial
Sundust
Case size
28mm
Requested condition
Brand New
Requested accessories
Full Set
FAQ

1. What makes the Rolex Lady-Datejust 28 reference 279171SDSO special?
The 279171SDSO combines Oystersteel and 18k Everose Gold in Rolex's distinctive two-tone Rolesor construction, pairing a warm sundust dial with an Everose Gold fluted bezel for a look that is simultaneously classic and contemporary. This reference also benefits from Rolex's in-house manufacturing standards and Superlative Chronometer certification, setting it apart from most competitors at its price point.

2. What movement powers the Rolex Lady-Datejust 28 279171SDSO?
The watch is powered by an automatic movement, meaning it winds itself through the natural motion of the wearer's wrist during everyday wear. Rolex manufactures its Lady-Datejust movements entirely in-house and certifies them as Superlative Chronometers for precision and reliability.

3. What is the case size of the Lady-Datejust 279171SDSO?
The case measures 28 mm in diameter, the classic proportions established for the Lady-Datejust line. This size is designed to sit elegantly on a range of wrist sizes and is water-resistant to 100 metres thanks to Rolex's Oyster case construction.

4. Is the Rolex Lady-Datejust 28 suitable for everyday wear?
Yes, the Lady-Datejust 28 is built for daily wear, combining 100-metre water resistance, a robust Oystersteel and Everose Gold Oyster case, and a self-winding movement that requires no manual winding routine. Its versatile two-tone design transitions seamlessly from casual daywear to formal occasions.

5. What is the dial color and bezel material on reference 279171SDSO?
The dial is finished in sundust, a warm, softly luminous champagne-adjacent tone that complements the rose gold hardware throughout the watch. The bezel is crafted in 18k Everose Gold and features the iconic fluted pattern synonymous with the Datejust collection.

6. Is the Rolex Lady-Datejust 279171SDSO a good buy, and how can I purchase it from Bizak & Co.?
The Lady-Datejust 28 in the two-tone Everose and Oystersteel configuration is one of Rolex's most consistently sought-after references, holding its value well due to strong brand recognition and timeless design. You can buy this reference online through Bizak & Co. at bizakandco.com or contact our team directly to confirm availability, condition, and pricing.

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Eligible watches may be returned within 90 days for store credit. Brand-new watches and other exclusions are final sale.

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U.S. overnight shipping is $100; international shipping is $500. Dispatch takes 2–3 business days after your wire clears. International transit times vary. Shipping details.

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