Skip to product information
Rolex Lady-Datejust 28 28 mm 279173SSJ Steel/Yellow Gold Silver

Rolex Lady-Datejust 28 28 mm 279173SSJ Steel/Yellow Gold Silver Rolex Lady-Datejust 28 28 mm 279173SSJ Steel/Yellow…

Reference 279173SSJ

Full watch configuration

Rolex Lady-Datejust 28 28 mm 279173SSJ Steel/Yellow Gold Silver

$13,949.00 $14,999.00
Requested condition
Brand New
Requested accessories
Full Set

By Rolex

Sourced to order. We confirm the watch, condition and final price before purchase. Reference images shown.

Sell or trade a watch

Eligible watches: 90-day returns for store credit only. Brand-new watches and other exclusions are final sale. Return terms.

Rolex Lady-Datejust 28 28 mm 279173SSJ Steel/Yellow Gold Silver

Rolex Lady-Datejust 28 28 mm 279173SSJ Steel/Yellow Gold Silver

Current Catalogue Asking Price:

Your Offer

$

Submit your offer for review. Availability and the final price require confirmation.

Preferred Contact Method
I have a trade-in / add a note

Reserve with $200

Rolex Lady-Datejust 28 28 mm 279173SSJ Steel/Yellow Gold Silver

Your $200 deposit is applied to the watch’s purchase price. It is refundable only if Bizak & Co. cannot fulfill your order.

Estimated remaining balance: $. Pay by bank wire or cryptocurrency after we confirm your watch and final invoice. Shipping and applicable taxes are additional.

Shipping details · Return terms

Speak with a Bizak & Co. specialist about this piece

|Call or Text

The Rolex Lady-Datejust 28 reference 279173SSJ is a 28mm two-tone wristwatch combining Oystersteel and 18k yellow gold, featuring a silver index dial, a yellow gold fluted bezel, and the classic Jubilee bracelet. Its automatic movement and 100-meter water resistance make it as capable as it is elegant.

Reference 279173SSJ stands out for its timeless Rolesor combination, pairing the durability of steel with the warmth of yellow gold in one of Rolex's most recognizable silhouettes. Contact Bizak & Co. today to purchase this Lady-Datejust 28 or to learn more about availability and pricing.

Compare it across every Lady-Datejust 28 reference we carry, or browse the full Rolex collection at Bizak & Co.

Buy this Lady-Datejust 28, trade in your current watch, or sell us yours. Contact Bizak & Co. to make an offer or request a fair-market valuation.

Not the exact one you’re looking for?

Source your dream watch

Learn More

The Rolex Lady-Datejust 28 is one of the most enduring icons in watchmaking history, tracing its lineage back to 1957 when Rolex introduced the original Lady-Datejust as the world's first self-winding waterproof wristwatch with a date display sized specifically for women. Generations later, the Lady-Datejust remains the definitive expression of refined, everyday luxury, and reference 279173SSJ represents that heritage at its finest. The 28mm case size strikes an ideal balance between understated elegance and modern wrist presence, appealing equally to collectors seeking a dress watch and to wearers who want something capable of accompanying them through every moment of the day.

The two-tone Rolesor construction of reference 279173SSJ pairs Rolex's proprietary Oystersteel — a corrosion-resistant 904L stainless steel alloy favored for its exceptional polish retention — with 18k yellow gold on the bezel, crown, and Jubilee bracelet center links. This combination has been a hallmark of the Datejust family for decades, lending the watch its signature warm yet versatile aesthetic. The yellow gold fluted bezel is one of the most recognizable design signatures in horology, adding both visual depth and a touch of opulent geometry to the smooth round case.

The silver dial of the 279173SSJ is clean and uncluttered, dressed with applied index hour markers that catch and reflect light with quiet confidence. Rolex's characteristic attention to dial craftsmanship ensures that every element — from the depth of the lacquer to the alignment of the indices — meets the same exacting standard found across the entire Datejust collection. The overall dial composition is legible, classic, and never dated, making it as appropriate at a formal dinner as it is at a morning meeting.

Powering the Lady-Datejust 28 is an automatic movement housed within the Oyster case, which provides 100 meters (330 feet) of water resistance courtesy of the screw-down Triplock crown. The Jubilee bracelet — a five-piece link design originally created by Rolex in 1945 to celebrate the Datejust's debut — wraps the wrist in a supple, secure embrace that has become synonymous with the Datejust identity. Together, case, movement, and bracelet form a cohesive package that is both technically accomplished and aesthetically harmonious.

Buying a Rolex Lady-Datejust 28 reference 279173SSJ from Bizak & Co. means acquiring one of watchmaking's most beloved references from a dealer committed to sourcing quality timepieces. Whether you are adding to a collection, purchasing a first luxury watch, or searching for an enduring gift, the 279173SSJ offers a compelling combination of heritage, craftsmanship, and everyday wearability. Reach out to the Bizak & Co. team to inquire about this reference — our specialists are on hand to answer questions, provide detailed condition information, and guide you through a confident purchase.

Technical Details
Reference
279173SSJ
Model
Lady-Datejust 28
Movement
Automatic
Case material
Two-Tone
Bracelet material
Two-Tone
Dial
Silver with index hour markers
Case size
28mm
Requested condition
Brand New
Requested accessories
Full Set
FAQ

1. What makes the Rolex Lady-Datejust 28 ref. 279173SSJ special?
The 279173SSJ combines Oystersteel and 18k yellow gold in Rolex's classic two-tone Rolesor configuration, paired with a yellow gold fluted bezel, a clean silver index dial, and the iconic Jubilee bracelet. This reference captures the full heritage of the Lady-Datejust — one of watchmaking's most storied lines — in a versatile, elegant package that transitions effortlessly from casual to formal occasions.

2. What movement powers the Rolex Lady-Datejust 28 279173SSJ?
The Lady-Datejust 28 reference 279173SSJ is driven by a Rolex automatic movement, meaning it winds itself through the natural motion of the wearer's wrist. The Oyster case provides 100 meters (330 feet) of water resistance, protecting the movement against the demands of daily wear.

3. What is the case size of the Lady-Datejust 279173SSJ?
The reference 279173SSJ features a 28mm Oyster case, the classic size for the Lady-Datejust family. The 28mm diameter is ideally proportioned for smaller wrists while remaining sophisticated and contemporary in profile.

4. Is the Rolex Lady-Datejust 28 279173SSJ suitable for everyday wear?
Absolutely — the Lady-Datejust 28 is engineered for daily wear, combining Rolex's robust Oystersteel construction with 100 meters of water resistance and a self-winding automatic movement. Its Jubilee bracelet is both comfortable for extended wear and durable enough to accompany an active lifestyle.

5. What dial and materials does the 279173SSJ feature?
Reference 279173SSJ presents a silver dial with applied index hour markers, giving it a timeless and legible appearance. The case and bracelet are crafted from Oystersteel with 18k yellow gold accents, and the fluted bezel is fully executed in 18k yellow gold, creating a warm two-tone aesthetic.

6. How can I buy the Rolex Lady-Datejust 28 279173SSJ from Bizak & Co.?
You can purchase or inquire about the Lady-Datejust 28 ref. 279173SSJ directly through Bizak & Co. at bizakandco.com. Our team of specialists is available to provide detailed condition information, answer any questions, and ensure a smooth, confident buying experience — please note that Bizak & Co. is not an authorized Rolex dealer.

Certified Authenticity

Every watch is authenticated before delivery.

Real Family Business

You're buying from genuine people, 30 years in business.

Bizak & Co. Warranty

Every watch is checked by us before shipping.

5 Years Warranty

Every watch you buy from us is backed by our 5-year warranty—because luxury should come with long-term peace of mind.

If anything goes wrong mechanically due to a manufacturing issue, we’ll take care of it. No stress. No surprises.

Because trust isn’t built in a transaction—it’s built over time.

90-Day Returns for Store Credit

Eligible watches may be returned within 90 days for store credit. Brand-new watches and other exclusions are final sale.

Read eligibility, condition requirements, and exclusions.

Insured delivery

Insured shipping

U.S. overnight shipping is $100; international shipping is $500. Dispatch takes 2–3 business days after your wire clears. International transit times vary. Shipping details.

You might also like...