Rolex Lady-Datejust 28 28 mm 279178SSJ Yellow Gold Silver

The Rolex Lady-Datejust is one of the most storied references in watchmaking history, representing decades of refined evolution since Rolex introduced the Datejust as the world's first self-winding waterproof chronometer wristwatch with an automatically changing date display. The Lady-Datejust 28 carries that heritage forward in a 28 mm case sized precisely for the modern woman's wrist, marrying Rolex's hallmark technical rigor with an aesthetic sensibility that transitions effortlessly from boardroom to black-tie.

Reference 279178SSJ is distinguished by its all-yellow-gold composition, a choice that communicates warmth, prestige, and a classicism that never goes out of fashion. The 28 mm yellow gold case is polished and proportioned with Rolex's characteristic attention to symmetry, offering a presence on the wrist that is noticeable without ever being ostentatious. The yellow gold fluted bezel — one of the most recognizable design signatures in the Datejust lineage — catches light with each movement of the hand, adding a dynamic brilliance to the watch's profile.

The silver dial of the 279178SSJ is a study in restraint. Clean index hour markers are positioned with architectural precision against the silver surface, allowing legibility to coexist with elegance. The iconic Rolex Cyclops lens magnifies the date display at 3 o'clock, a functional detail that has become as much a design trademark as a utilitarian feature. Together, dial and bezel create a visual harmony that is quintessentially Datejust.

Powering this Lady-Datejust 28 is a Rolex automatic movement, benefiting from the brand's perpetual rotor system and manufactured to Superlative Chronometer standards, meaning it has been certified by Rolex to a precision standard beyond the Swiss Official Chronometer Testing Institute (COSC) benchmark. The watch carries a water resistance rating of 100 metres (330 feet), courtesy of its Oyster case architecture — a level of robustness that makes the 279178SSJ a true daily companion rather than merely an occasion piece.

The five-link Jubilee bracelet completes the package in exemplary fashion. Introduced by Rolex in 1945 alongside the original Datejust, the Jubilee bracelet in yellow gold is the natural partner for this reference, its elegant alternating links mirroring the watch's overall sense of luxurious femininity. The Oysterclasp ensures security and ease of use, while the fine craftsmanship of the bracelet in precious metal elevates the entire ensemble to jewelry-watch status.

At Bizak & Co., we curate only watches we stand behind, and the Rolex Lady-Datejust 28 ref. 279178SSJ in yellow gold is a reference we are proud to offer. Whether you are buying your first Rolex, adding a yellow gold Datejust to a growing collection, or searching for an heirloom-quality gift, this reference delivers enduring value, immediate wearability, and the unrivaled prestige of the Rolex crown. Reach out to our team at bizakandco.com to learn more, confirm current availability, or purchase this Lady-Datejust 28 online with the trusted service Bizak & Co. is known for.