Skip to product information
Rolex Lady-Datejust 28 28 mm 279178WRP Yellow Gold White

Rolex Lady-Datejust 28 28 mm 279178WRP Yellow Gold White Rolex Lady-Datejust 28 28 mm 279178WRP Yellow…

Reference 279178WRP

Full watch configuration

Rolex Lady-Datejust 28 28 mm 279178WRP Yellow Gold White

$42,250.00
Requested condition
Brand New
Requested accessories
Full Set

By Rolex

Sourced to order. We confirm the watch, condition and final price before purchase. Reference images shown.

Eligible watches: 90-day returns for store credit only. Brand-new watches and other exclusions are final sale. Return terms.

Rolex Lady-Datejust 28 28 mm 279178WRP Yellow Gold White

Rolex Lady-Datejust 28 28 mm 279178WRP Yellow Gold White

Current Catalogue Asking Price:

Your Offer

$

Submit your offer for review. Availability and the final price require confirmation.

Preferred Contact Method
I have a trade-in / add a note

Reserve with $200

Rolex Lady-Datejust 28 28 mm 279178WRP Yellow Gold White

Catalogue watch price: $42,250.00 USD

Your $200 deposit is applied to the watch’s purchase price. It is refundable only if Bizak & Co. cannot fulfill your order.

Estimated remaining balance: $. Pay by bank wire or cryptocurrency after we confirm your watch and final invoice. Shipping and applicable taxes are additional.

Shipping details · Return terms

Watch shipping is paid with the final balance: $100 for U.S. overnight delivery or $500 internationally. Applicable taxes and import charges are additional.

After payment, our team starts the tailored search and contacts you to confirm the specific watch and final invoice. A deposit does not guarantee a unit, the listed price or a delivery date.

Need installments? Check eligibility before paying a deposit.

Speak with a Bizak & Co. specialist about this piece

|Call or Text

The Rolex Lady-Datejust 28 reference 279178WRP is a 28mm yellow gold dress watch featuring a white Roman dial, yellow gold fluted bezel, and the iconic President bracelet. This reference represents Rolex's quintessential expression of feminine luxury, combining precious metal construction with one of the most recognizable bracelet designs in watchmaking.

Reference 279178WRP stands out for its all-yellow-gold presentation, pairing the classic fluted bezel with a crisp white Roman numeral dial for a timelessly elegant look suited to both formal occasions and elevated everyday wear. Contact Bizak & Co. today to inquire about availability, pricing, and purchasing this stunning Lady-Datejust 28 online.

Compare it across every Lady-Datejust 28 reference we carry, or browse the full Rolex collection at Bizak & Co.

Buy this Lady-Datejust 28, trade in your current watch, or sell us yours. Contact Bizak & Co. to make an offer or request a fair-market valuation.

Not the exact one you’re looking for?

Source your dream watch

Learn More

The Rolex Lady-Datejust 28 is one of the most enduring and celebrated watches in horological history, tracing its lineage to the original Datejust introduced in 1945 — the first self-winding wristwatch to display the date in a window on the dial. The Lady-Datejust has carried that same heritage forward in a refined 28mm case sized and proportioned specifically for the wrist, earning its status as a cornerstone of fine Swiss watchmaking. Reference 279178WRP represents the pinnacle of this lineage, executed entirely in 18k yellow gold to create a unified, luxurious aesthetic from bezel to bracelet.

The 28mm case in 18k yellow gold gives the Lady-Datejust 279178WRP its unmistakably warm, precious character. At this diameter, the watch sits elegantly on the wrist without overwhelming it, striking the balance Rolex has always sought between understated refinement and confident presence. The case's smooth, sculpted lugs transition seamlessly into the President bracelet, a three-piece semi-circular link design that Rolex introduced in 1956 and has long been synonymous with prestige and exclusivity.

The white Roman numeral dial of reference 279178WRP is a study in classical dial design. Roman numerals have graced dress watches for centuries, lending an air of timelessness and legibility that transcends trends. The crisp contrast between the white dial and the gold applied hour markers and hands creates effortless readability, while the cyclops lens over the date window at 3 o'clock — a Rolex trademark — magnifies the date 2.5 times for instant at-a-glance reading. The result is a dial that feels both historically rooted and impeccably modern.

The yellow gold fluted bezel is among the most iconic design elements in the entire Rolex catalog. Originally conceived to tighten the case and prevent water ingress, the fluted bezel evolved into a purely aesthetic hallmark synonymous with the Datejust family. On the 279178WRP, executed in 18k yellow gold, it frames the white dial with a radiant, light-catching border that amplifies the watch's formal character. The interplay of the fluting's facets with ambient light gives the bezel exceptional visual depth and brilliance.

Powering the Lady-Datejust 28 ref. 279178WRP is a Rolex automatic movement, engineered and manufactured in-house to the exacting standards Rolex demands of every caliber. Rolex automatic movements are renowned for their precision, durability, and smooth operation, regulated to chronometer standards by the Swiss Official Chronometer Testing Institute (COSC) and then further tested by Rolex's own Superlative Chronometer certification, ensuring accuracy of +/- 2 seconds per day. The watch also carries a water resistance of 100 meters (330 feet), a practical specification that makes it suitable for everyday wear and light water exposure beyond what a pure dress watch typically offers.

At Bizak & Co., we specialize in sourcing and presenting exceptional examples of luxury timepieces like the Rolex Lady-Datejust 28 279178WRP for discerning collectors and buyers across the United States. Whether you are looking to buy this reference online or wish to speak with one of our specialists before making your decision, we invite you to reach out through bizakandco.com. Please note that Bizak & Co. is not an authorized Rolex dealer; all Rolex trademarks belong to Rolex SA.

Technical Details
Reference
279178WRP
Model
Lady-Datejust 28
Movement
Automatic
Case material
Yellow Gold
Bracelet material
Yellow Gold
Dial
White Roman
Case size
28mm
Requested condition
Brand New
Requested accessories
Full Set
FAQ

1. What makes the Rolex Lady-Datejust 28 ref. 279178WRP special?
Reference 279178WRP presents the Lady-Datejust 28 in an all-18k yellow gold configuration, pairing the classic fluted bezel with a white Roman numeral dial and the prestigious President bracelet. This fully yellow gold execution is one of the most formal and collectible expressions of the Lady-Datejust family, representing decades of Rolex design heritage in a single cohesive package.

2. What movement powers the Rolex Lady-Datejust 28 279178WRP?
The Lady-Datejust 28 ref. 279178WRP is powered by a Rolex in-house automatic movement. Rolex automatic movements are certified as Superlative Chronometers, meaning they meet strict accuracy standards of +/- 2 seconds per day after additional in-house testing beyond COSC chronometer certification.

3. What is the case size of the Rolex Lady-Datejust 279178WRP?
The case measures 28mm in diameter, making it the ideal size for smaller or more slender wrists. This dimension has been the hallmark of the Lady-Datejust for decades, providing an elegant and proportionate fit that sits close to the wrist with a refined, non-imposing presence.

4. Is the Rolex Lady-Datejust 28 279178WRP suitable for everyday wear?
Yes — despite its luxurious all-yellow-gold construction and dress watch aesthetic, the Lady-Datejust 279178WRP carries a water resistance rating of 100 meters (330 feet), making it robust enough for daily wear and incidental water exposure. Its Rolex automatic movement and Oyster case architecture are engineered for long-term reliability.

5. What are the dial and bezel details on the 279178WRP?
The dial is white with Roman numeral hour markers, giving it a classic and highly legible appearance, while the bezel is a yellow gold fluted bezel — one of the most iconic design signatures across the entire Datejust collection. Together they create a harmonious, all-gold aesthetic that is both timeless and instantly recognizable as a Rolex Lady-Datejust.

6. How can I buy the Rolex Lady-Datejust 28 279178WRP from Bizak & Co.?
You can purchase or inquire about the Rolex Lady-Datejust 28 ref. 279178WRP directly through bizakandco.com or by contacting our team of specialists. Bizak & Co. offers a curated selection of luxury timepieces for buyers across the United States, and we are happy to answer any questions about this reference before you make your purchase decision.

Certified Authenticity

Every watch is authenticated before delivery.

Real Family Business

You're buying from genuine people, 30 years in business.

Bizak & Co. Warranty

Every watch is checked by us before shipping.

5 Years Warranty

Our five-year Bizak & Co. warranty covers manufacturing defects affecting mechanical operation under normal use, starting on delivery. It is separate from any remaining manufacturer warranty.

Exclusions include accidental damage, misuse, water damage, cosmetic damage, normal wear, loss and theft. Coverage and service availability for vintage or modified watches are confirmed in writing before purchase.

Read the full warranty terms and service instructions. 

90-Day Returns for Store Credit

Eligible watches may be returned within 90 days for store credit. Brand-new watches and other exclusions are final sale.

Read eligibility, condition requirements, and exclusions.

Insured delivery

Insured shipping

U.S. overnight shipping is $100; international shipping is $500. Dispatch takes 2–3 business days after your wire clears. International transit times vary. Shipping details.

You might also like...

Customer Reviews

Read our reviews on Trustpilot

  • Great family business

    Great family business. They went out of their way to make my purchase go smoothly, they definitely earned my watch business!

    Paul

    Read on Trustpilot ↗
  • Good seller

    Good seller. Honest family

    Mateusz

    Read on Trustpilot ↗
  • Honest family company

    Honest family company. I’ve done business many times!

    Mollie

    Read on Trustpilot ↗
  • Trusted Seller

    Trusted Seller, Definitely recommend for all watches purchase!

    Consumer

    Read on Trustpilot ↗
  • Trusted and honest seller

    Trusted and honest seller. Deal with confidence.

    Jean Dib

    Read on Trustpilot ↗