Rolex Lady-Datejust 28 28 mm 279381RBRROSEIXO Steel/Rose Gold/Diamonds Rose

Rolex Lady-Datejust 28 28 mm 279381RBRROSEIXO Steel/Rose Gold/Diamonds Rose Rolex Lady-Datejust 28 28 mm 279381RBRROSEIXO Steel/Rose…

Name: Rolex Lady-Datejust 28 28 mm 279381RBRROSEIXO Steel/Rose Gold/Diamonds Rose
Brand: Rolex
SKU: 279381RBRROSEIXO
Price: 19808.0 USD

Reference 279381RBRROSEIXO

Full watch configuration

Rolex Lady-Datejust 28 28 mm 279381RBRROSEIXO Steel/Rose Gold/Diamonds Rose

$19,808.00 ~~$21,299.00~~

Requested condition: Brand New
Requested accessories: Full Set

By Rolex

Sourced to order. We confirm the watch, condition and final price before purchase. Reference images shown.

Ask a question WhatsApp

Meet our family team Miami Beach appointments Customer reviews

Sell or trade a watch

Eligible watches: 90-day returns for store credit only. Brand-new watches and other exclusions are final sale. Return terms.

By appointment only in Miami Beach
Authentication before dispatch
Bizak & Co. Warranty

Speak with a Bizak & Co. specialist about this piece

WhatsApp|Call or Text

The Rolex Lady-Datejust 28 reference 279381RBRROSEIXO is a 28 mm two-tone timepiece crafted in Oystersteel and 18k Everose gold, featuring a rose dial with a diamond IX marker and a diamond-set bezel that frames it in brilliant elegance. An Oyster bracelet completes the look, lending the watch its iconic sporting refinement while remaining perfectly suited to everyday luxury wear.

What sets the 279381RBRROSEIXO apart is its rare combination of Rolex's warm Everose gold alloy, sparkling diamond accents, and the timeless Lady-Datejust silhouette—one of the most coveted references in the collection. Contact Bizak & Co. today to learn more or to purchase this stunning Lady-Datejust 28 online.

Compare it across every Lady-Datejust 28 reference we carry, or browse the full Rolex collection at Bizak & Co.

Buy this Lady-Datejust 28, trade in your current watch, or sell us yours. Contact Bizak & Co. to make an offer or request a fair-market valuation.

Not the exact one you’re looking for?

Source your dream watch

The Rolex Lady-Datejust 28 reference 279381RBRROSEIXO stands as one of the most refined expressions in Rolex's storied catalogue—a 28 mm dress-sport watch that balances technical precision with undeniable feminine elegance. First introduced as the first self-winding waterproof watch designed expressly for women, the Lady-Datejust line has remained a benchmark of luxury watchmaking for decades, and the 279381RBRROSEIXO represents the model at its most glamorous.

The case measures a graceful 28 mm in diameter and is constructed from a combination of Oystersteel—Rolex's proprietary 904L stainless steel prized for its exceptional corrosion resistance and lustrous polish—and 18k Everose gold, Rolex's exclusive rose-gold alloy formulated to maintain its warm blush hue for a lifetime. The two-tone construction is carried through to the Oyster bracelet, which mirrors the case materials and fastens securely with Rolex's folding Oysterclasp for a confident fit. Diamond-set lugs add an extra tier of brilliance where the case meets the bracelet.

The rose dial is the visual centerpiece of this reference, bathed in a warm pink tone that harmonizes beautifully with the Everose gold accents throughout the watch. A diamond marker at the IX position serves as both a functional hour indicator and a signature jewel detail, adding depth and glamour without overwhelming the clean Datejust aesthetic. The overall dial composition is legible, balanced, and unmistakably Rolex.

Framing the dial is a diamond-set bezel, one of Rolex's most enduring and coveted bezel options. Each diamond is individually set by Rolex artisans, selected for cut, clarity, and brilliance before being precisely positioned to catch and reflect light from every angle. The result is a halo of sparkle that elevates the Lady-Datejust 28 from a fine watch to a true jewel.

Powering the 279381RBRROSEIXO is Rolex's automatic movement, a self-winding calibre that exemplifies the brand's dedication to mechanical precision and reliability. The movement winds continuously via the wearer's natural wrist motion, ensuring the watch stays accurate with minimal intervention. The Oyster case provides a water resistance of 100 metres (330 feet), making this a timepiece that is as capable as it is beautiful.

At Bizak & Co., we source exceptional Rolex references like the Lady-Datejust 28 279381RBRROSEIXO for discerning collectors and first-time luxury buyers alike. Whether you are searching to buy a Lady-Datejust 28 online or simply want expert guidance on this reference, our team is ready to assist. Browse our inventory at bizakandco.com or reach out directly—we would be honoured to help you acquire this remarkable timepiece.

Reference: 279381RBRROSEIXO
Model: Lady-Datejust 28
Movement: Automatic
Case material: Two-Tone
Bracelet material: Two-Tone
Dial: Rose dial with diamond IX marker
Case size: 28mm
Requested condition: Brand New
Requested accessories: Full Set

1. What makes the Rolex Lady-Datejust 28 ref. 279381RBRROSEIXO special?
The 279381RBRROSEIXO combines Oystersteel and 18k Everose gold construction with a diamond-set bezel, diamond IX marker, and a warm rose dial—making it one of the most jewel-rich and visually striking references in the Lady-Datejust 28 lineup. The use of Rolex's proprietary Everose gold alloy ensures the warm rose-gold tones remain vibrant and resistant to fading over time. It is a watch that functions as both a precision timepiece and a fine jewel.

2. What movement powers the Rolex Lady-Datejust 28 279381RBRROSEIXO?
This reference is powered by a Rolex automatic (self-winding) movement that winds continuously through the motion of the wearer's wrist. Rolex automatic movements are celebrated for their precision, reliability, and longevity. The specific calibre designation is not listed in the available specifications for this reference.

3. What is the case size of the Lady-Datejust 279381RBRROSEIXO?
The case measures 28 mm in diameter, making it the standard size for the Lady-Datejust line and an ideal fit for smaller or medium wrists. The 28 mm Oyster case is constructed in a combination of Oystersteel and 18k Everose gold with a water resistance of 100 metres (330 feet). Its compact proportions give it a refined, feminine presence on the wrist.

4. Is the Rolex Lady-Datejust 28 279381RBRROSEIXO suitable for everyday wear?
Yes—despite its diamond and Everose gold detailing, the Lady-Datejust 28 is built on Rolex's robust Oyster case platform, offering 100 metres of water resistance and the durability expected of a Rolex sports-dress watch. The Oyster bracelet is designed for comfort and security during daily activities. Its versatility makes it equally at home at a formal event or as an everyday luxury companion.

5. What are the dial and bezel details on reference 279381RBRROSEIXO?
The dial is finished in a warm rose tone and features a diamond marker at the IX position, providing a touch of jewellery-grade brilliance within a clean, legible layout. The bezel is fully set with individually selected diamonds, creating a luminous frame around the dial. Together, the diamond bezel and diamond IX marker give this Lady-Datejust 28 its distinctive high-jewellery character.

6. How can I buy the Rolex Lady-Datejust 28 279381RBRROSEIXO from Bizak & Co.?
You can browse and purchase this reference directly at bizakandco.com or contact our team for personalized assistance. Bizak & Co. is a dedicated luxury watch dealer specializing in exceptional Rolex references, and we are happy to answer questions, provide additional images, or guide you through the purchasing process. Please note that Bizak & Co. is not an authorized Rolex dealer, and all watches are sold on the pre-owned or grey market.

Certified Authenticity

Every watch is authenticated before delivery.

Real Family Business

You're buying from genuine people, 30 years in business.

Bizak & Co. Warranty

Every watch is checked by us before shipping.

5 Years Warranty

Every watch you buy from us is backed by our 5-year warranty—because luxury should come with long-term peace of mind.

If anything goes wrong mechanically due to a manufacturing issue, we’ll take care of it. No stress. No surprises.

Because trust isn’t built in a transaction—it’s built over time.

90-Day Returns for Store Credit

Eligible watches may be returned within 90 days for store credit. Brand-new watches and other exclusions are final sale.

Read eligibility, condition requirements, and exclusions.

Insured delivery

Insured shipping

U.S. overnight shipping is $100; international shipping is $500. Dispatch takes 2–3 business days after your wire clears. International transit times vary. Shipping details.