Skip to product information
Rolex Lady-Datejust 28 28 mm 279381RBRSDSJ Steel/Rose Gold/Diamonds Sundust

Rolex Lady-Datejust 28 28 mm 279381RBRSDSJ Steel/Rose Gold/Diamonds Sundust Rolex Lady-Datejust 28 28 mm 279381RBRSDSJ Steel/Rose…

Reference 279381RBRSDSJ

Full watch configuration

Rolex Lady-Datejust 28 28 mm 279381RBRSDSJ Steel/Rose Gold/Diamonds Sundust

$15,623.00 $16,799.00
Requested condition
Brand New
Requested accessories
Full Set

By Rolex

Sourced to order. We confirm the watch, condition and final price before purchase. Reference images shown.

Sell or trade a watch

Eligible watches: 90-day returns for store credit only. Brand-new watches and other exclusions are final sale. Return terms.

Rolex Lady-Datejust 28 28 mm 279381RBRSDSJ Steel/Rose Gold/Diamonds Sundust

Rolex Lady-Datejust 28 28 mm 279381RBRSDSJ Steel/Rose Gold/Diamonds Sundust

Current Catalogue Asking Price:

Your Offer

$

Submit your offer for review. Availability and the final price require confirmation.

Preferred Contact Method
I have a trade-in / add a note

Reserve with $200

Rolex Lady-Datejust 28 28 mm 279381RBRSDSJ Steel/Rose Gold/Diamonds Sundust

Your $200 deposit is applied to the watch’s purchase price. It is refundable only if Bizak & Co. cannot fulfill your order.

Estimated remaining balance: $. Pay by bank wire or cryptocurrency after we confirm your watch and final invoice. Shipping and applicable taxes are additional.

Shipping details · Return terms

Speak with a Bizak & Co. specialist about this piece

|Call or Text

The Rolex Lady-Datejust 28 reference 279381RBRSDSJ is a 28mm two-tone timepiece in Oystersteel and 18k Everose gold, featuring a warm sundust dial and a diamond-set bezel that frames it with effortless brilliance. Finished on a classic Jubilee bracelet, this reference combines Rolex's signature elegance with a feminine, light-catching aesthetic that reads beautifully on the wrist.

Reference 279381RBRSDSJ stands out for its harmonious blend of precious metals, sparkling diamond bezel, and the distinctive sundust dial color that shifts warmly under different light conditions. Contact Bizak and Co. today to learn more or purchase this Lady-Datejust 28 for sale online at bizakandco.com.

Compare it across every Lady-Datejust 28 reference we carry, or browse the full Rolex collection at Bizak & Co.

Buy this Lady-Datejust 28, trade in your current watch, or sell us yours. Contact Bizak & Co. to make an offer or request a fair-market valuation.

Not the exact one you’re looking for?

Source your dream watch

Learn More

The Rolex Lady-Datejust is one of the most storied timepieces in watchmaking history, representing the first self-winding waterproof wristwatch with a date function created specifically for women when it debuted in 1957. Across its decades of refinement, the Lady-Datejust has retained its core identity: understated luxury anchored by exceptional Swiss craftsmanship, now presented in the 28mm case size that sits gracefully on the wrist without overwhelming it.

Reference 279381RBRSDSJ belongs to the current Lady-Datejust 28 family and brings together Oystersteel and 18k Everose gold in a two-tone combination that Rolex has long perfected. Everose gold is Rolex's proprietary rose gold alloy, developed in-house to maintain its warm, pinkish hue over time without fading — a detail that elevates this reference above standard two-tone offerings on the market.

The sundust dial is among the most distinctive and sought-after finishes in the Lady-Datejust lineup. Its warm, golden-beige tone catches light in a way that reads differently across settings — luminous in daylight, intimate in candlelight — and pairs harmoniously with the rose gold and steel case. Clean hour indices mark the hours in a layout that is classic Datejust in its legibility and refinement.

Framing the dial is a diamond-set bezel, adding a layer of brilliance that transforms this already elegant reference into a piece appropriate for the most formal occasions while remaining versatile enough for everyday wear. The Jubilee bracelet — a five-piece link design first introduced alongside the original Datejust in 1945 — completes the look with a supple drape and a refined aesthetic that has become synonymous with the Datejust identity. Powering the watch is Rolex's automatic movement, delivering the reliable self-winding performance expected of every timepiece bearing the crown. The case also offers water resistance to 100 meters (330 feet), ensuring genuine durability behind the dressy exterior.

At Bizak and Co., we specialize in sourcing exceptional Rolex references for discerning collectors and buyers across the United States. The Lady-Datejust 28 in reference 279381RBRSDSJ is a particularly compelling choice for anyone seeking a timepiece that bridges fine jewelry and serious horology — buy online at bizakandco.com or reach out directly to our team to discuss availability, condition details, and pricing on this beautiful Rolex Lady-Datejust for sale.

Technical Details
Reference
279381RBRSDSJ
Model
Lady-Datejust 28
Movement
Automatic
Case material
Two-Tone
Bracelet material
Two-Tone
Dial
Sundust
Case size
28mm
Requested condition
Brand New
Requested accessories
Full Set
FAQ

1. What makes the Rolex Lady-Datejust 28 ref. 279381RBRSDSJ special?
Reference 279381RBRSDSJ combines Oystersteel and 18k Everose gold with a diamond-set bezel and a warm sundust dial, making it one of the most visually striking configurations in the current Lady-Datejust 28 lineup. The use of Rolex's proprietary Everose gold alloy ensures the rose gold tones remain vibrant over the long term. It strikes a rare balance between fine jewelry and serious Swiss watchmaking.

2. What movement powers the Rolex Lady-Datejust 279381RBRSDSJ?
This reference is powered by a Rolex automatic movement, providing self-winding convenience driven by the natural motion of the wearer's wrist. Rolex automatic movements are built and tested in-house to meet the brand's strict chronometric standards. This ensures the watch delivers consistent, reliable performance day after day.

3. What is the case size of this Lady-Datejust?
The Rolex Lady-Datejust 279381RBRSDSJ features a 28mm case, the standard size for the current Lady-Datejust collection. The 28mm diameter is specifically proportioned for a refined, elegant fit on the wrist. It is large enough to showcase the sundust dial and diamond bezel beautifully while remaining classically feminine in scale.

4. Is the Rolex Lady-Datejust 28 suitable for everyday wear?
Yes — despite its dressy diamond bezel and two-tone precious-metal construction, the Lady-Datejust 28 is built to Rolex's Oyster standard and offers water resistance to 100 meters (330 feet). The Jubilee bracelet is designed for comfort across extended wear, and the Oystersteel case material is highly resistant to corrosion and everyday wear. It transitions effortlessly from casual to formal settings.

5. What dial and materials define this Lady-Datejust reference?
The 279381RBRSDSJ features a sundust dial — a warm, golden-beige finish that pairs beautifully with the Everose gold elements of the case. The case and bracelet are crafted in a combination of Oystersteel and 18k Everose gold, with a bezel set with diamonds adding fine-jewelry brilliance. Together, these choices create a cohesive and highly desirable aesthetic.

6. Is this a good buy, and how can I purchase the Lady-Datejust 279381RBRSDSJ from Bizak and Co.?
The Rolex Lady-Datejust 28 in reference 279381RBRSDSJ is a highly desirable two-tone diamond-bezel configuration that appeals to both collectors and first-time Rolex buyers seeking enduring value and style. Rolex Lady-Datejust references with diamond bezels and distinctive dial colors tend to hold strong demand in the secondary market. Visit bizakandco.com to browse availability or contact the Bizak and Co. team directly to inquire about this Lady-Datejust for sale.

Certified Authenticity

Every watch is authenticated before delivery.

Real Family Business

You're buying from genuine people, 30 years in business.

Bizak & Co. Warranty

Every watch is checked by us before shipping.

5 Years Warranty

Every watch you buy from us is backed by our 5-year warranty—because luxury should come with long-term peace of mind.

If anything goes wrong mechanically due to a manufacturing issue, we’ll take care of it. No stress. No surprises.

Because trust isn’t built in a transaction—it’s built over time.

90-Day Returns for Store Credit

Eligible watches may be returned within 90 days for store credit. Brand-new watches and other exclusions are final sale.

Read eligibility, condition requirements, and exclusions.

Insured delivery

Insured shipping

U.S. overnight shipping is $100; international shipping is $500. Dispatch takes 2–3 business days after your wire clears. International transit times vary. Shipping details.

You might also like...