Skip to product information
Rolex Lady-Datejust 31 31 mm 278241RRO Steel/Rose Gold Rose

Rolex Lady-Datejust 31 31 mm 278241RRO Steel/Rose Gold Rose Rolex Lady-Datejust 31 31 mm 278241RRO Steel/Rose…

Reference 278241RRO

Full watch configuration

Rolex Lady-Datejust 31 31 mm 278241RRO Steel/Rose Gold Rose

$11,624 $12,499
Requested condition
Brand New
Requested accessories
Full Set

By Rolex

Sourced to order. We confirm the watch, condition and final price before purchase. Reference images shown.

Eligible watches: 90-day returns for store credit only. Brand-new watches and other exclusions are final sale. Return terms.

Rolex Lady-Datejust 31 31 mm 278241RRO Steel/Rose Gold Rose

Rolex Lady-Datejust 31 31 mm 278241RRO Steel/Rose Gold Rose

Current Catalogue Asking Price:

Your Offer

$

Submit your offer for review. Availability and the final price require confirmation.

Preferred Contact Method
I have a trade-in / add a note

Reserve with $200

Rolex Lady-Datejust 31 31 mm 278241RRO Steel/Rose Gold Rose

Catalogue watch price: $11,624

Your $200 deposit is applied to the watch’s purchase price. It is refundable only if Bizak & Co. cannot fulfill your order.

Estimated remaining balance: $. Pay by bank wire or cryptocurrency after we confirm your watch and final invoice. Shipping and applicable taxes are additional.

Shipping details · Return terms

Watch shipping is paid with the final balance: $100 for U.S. overnight delivery or $500 internationally. Applicable taxes and import charges are additional.

After payment, our team starts the tailored search and contacts you to confirm the specific watch and final invoice. A deposit does not guarantee a unit, the listed price or a delivery date.

Need installments? Check eligibility before paying a deposit.

Speak with a Bizak & Co. specialist about this piece

|Call or Text

The Rolex Lady-Datejust 31 reference 278241RRO is a 31 mm two-tone watch combining Oystersteel and 18k Everose gold, dressed with a rose dial featuring Roman numeral hour markers and finished with a smooth domed Everose gold bezel on an Oyster bracelet. Powered by an automatic movement and rated to 100 meters (330 feet) of water resistance, it strikes a refined balance between everyday durability and understated luxury.

Reference 278241RRO stands out for its warm rose-and-gold aesthetic that transitions seamlessly from daytime elegance to evening sophistication, making it one of the most sought-after Lady-Datejust configurations on the pre-owned market. Contact Bizak & Co. today to inquire about availability, pricing, and condition details for this beautiful timepiece.

Compare it across every Lady-Datejust 31 reference we carry, or browse the full Rolex collection at Bizak & Co.

Buy this Lady-Datejust 31, trade in your current watch, or sell us yours. Contact Bizak & Co. to make an offer or request a fair-market valuation.

Not the exact one you’re looking for?

Source your dream watch

Learn More

The Rolex Lady-Datejust is one of the most enduring icons in watchmaking history, having introduced the world's first self-winding waterproof wristwatch with a date function sized for a woman's wrist when it debuted in 1957. Across more than six decades the line has evolved in materials, dial treatments, and bracelet options while retaining the instantly recognizable Datejust silhouette that made it famous. Reference 278241RRO represents the modern expression of this legacy, sitting at the contemporary 31 mm sweet spot that flatters a wide range of wrist sizes without sacrificing presence.

The case of the 278241RRO is crafted from Rolex's proprietary Oystersteel—a 904L stainless steel alloy prized for its exceptional corrosion resistance and mirror-bright polish—paired with 18k Everose gold, Rolex's exclusive rose-gold alloy formulated to resist fading over time. This two-tone combination, sometimes called Rolesor, gives the watch a warm, luxurious character that a steel-only piece cannot replicate while remaining more accessible than a fully precious-metal reference. The smooth domed bezel in 18k Everose gold adds an uncluttered, classic profile that keeps the eye focused on the dial.

The rose dial with Roman numeral hour markers is the defining design choice of this reference and the detail that most drives buyer demand. The soft blush tone works harmoniously with the Everose gold bezel and bracelet center links, creating a cohesive, jewelry-like aesthetic without overwhelming the legibility that Rolex engineering demands. Roman numerals lend a formal, traditional elegance that sets this variant apart from index or diamond-set alternatives in the 278241 family.

Power comes from a Rolex automatic movement housed within the Oyster case, which is water-resistant to 100 meters (330 feet) thanks to the screw-down Triplock winding crown—a level of protection far exceeding the demands of daily wear, light swimming, or unexpected splashes. The Oyster bracelet, with its three-piece link construction and Rolex folding Oysterclasp, provides a secure, comfortable fit that resists stretching and maintains its proportions over years of wear. Together, case and bracelet form a unified, tool-proof package that belies the watch's delicate appearance.

On the wrist, the 31 mm diameter occupies a versatile middle ground: substantial enough to read confidently as a statement piece, yet refined enough to layer alongside fine jewelry or slip under a tailored cuff. The two-tone Rolesor finish means it pairs naturally with both yellow and white metal jewelry, expanding its styling versatility further. Few watches at this size command the same immediate recognition or hold their value as consistently as a Lady-Datejust.

Bizak & Co. is a trusted luxury watch dealer offering carefully sourced Rolex timepieces to discerning buyers across the United States. When you buy the Rolex Lady-Datejust 31 ref. 278241RRO online through bizakandco.com you receive the attentive, expert service of a specialist dealer. Please note that Bizak & Co. is not an authorized Rolex dealer; reach out directly to discuss condition, provenance, and any available documentation before completing your purchase.

Technical Details
Reference
278241RRO
Model
Lady-Datejust 31
Movement
Automatic
Case material
Two-Tone
Bracelet material
Two-Tone
Dial
Rose dial with Roman numerals
Case size
31mm
Requested condition
Brand New
Requested accessories
Full Set
FAQ

1. What makes the Rolex Lady-Datejust 31 ref. 278241RRO special?
Reference 278241RRO combines Oystersteel and 18k Everose gold with a rose Roman-numeral dial and a smooth domed Everose gold bezel—a configuration that delivers a warm, jewelry-quality aesthetic within a technically robust Oyster case. It is one of the most coveted two-tone Lady-Datejust variants precisely because every element—case metal, bezel, dial color, and bracelet—works together as a cohesive, rose-toned composition.

2. What movement powers the Rolex Lady-Datejust 278241RRO?
The 278241RRO is driven by a Rolex automatic movement, meaning it winds itself through the natural motion of the wearer's wrist via a rotor mechanism. Rolex automatic movements are renowned for their precision, long-term reliability, and COSC-certified or better accuracy standards across the Datejust family.

3. What is the case size of the Lady-Datejust 278241RRO?
The case measures 31 mm in diameter, placing it in Rolex's mid-size Lady-Datejust category. This size is large enough to wear as a confident standalone statement yet refined enough to stack alongside bracelets or wear in formal settings.

4. Is the Rolex Lady-Datejust 31 suitable for everyday wear?
Yes—the Oyster case is water-resistant to 100 meters (330 feet) and constructed from highly corrosion-resistant Oystersteel, making it fully capable of handling daily activities, hand-washing, and light water exposure. The Oyster bracelet is built to maintain its fit and finish through years of consistent wear, which is a hallmark of the Datejust's enduring appeal.

5. What are the dial and material details of the 278241RRO?
The dial is rose-toned and set with Roman numeral hour markers, creating a classic, formal aesthetic that complements the 18k Everose gold smooth domed bezel and the two-tone Oystersteel and Everose gold Oyster bracelet. Everose gold is Rolex's proprietary alloy engineered not to fade or change color over time, ensuring the warm rose hue remains consistent throughout the watch's life.

6. How can I buy the Rolex Lady-Datejust 31 278241RRO from Bizak & Co.?
You can browse and purchase the Lady-Datejust 31 ref. 278241RRO directly at bizakandco.com or contact the Bizak & Co. team to ask about current condition, documentation, and pricing. Bizak & Co. is not an authorized Rolex dealer, so we encourage all buyers to review the listing details and reach out with any questions before completing their purchase.

Authenticated by Bizak & Co.

Every watch is authenticated before delivery.

Real Family Business

You're buying from genuine people, 30 years in business.

Bizak & Co. Warranty

Five-year warranty, separate from any manufacturer warranty.

Five-Year Warranty

Our five-year Bizak & Co. warranty covers manufacturing defects affecting mechanical operation under normal use, starting on delivery. It is separate from any remaining manufacturer warranty.

Exclusions include accidental damage, misuse, water damage, cosmetic damage, normal wear, loss and theft. Coverage and service availability for vintage or modified watches are confirmed in writing before purchase.

Read the full warranty terms and service instructions. 

Return policy

Eligible watches may be returned within 90 days for store credit. Brand-new watches and other exclusions are final sale.

Read eligibility, condition requirements, and exclusions.

Insured delivery

Insured shipping

U.S. overnight shipping is $100; international shipping is $500. Dispatch takes 2–3 business days after your wire clears. International transit times vary. Shipping details.

You might also like...

Customer Reviews

Read our reviews on Trustpilot

  • Great family business

    Great family business. They went out of their way to make my purchase go smoothly, they definitely earned my watch business!

    Paul

    Read on Trustpilot ↗
  • Good seller

    Good seller. Honest family

    Mateusz

    Read on Trustpilot ↗
  • Honest family company

    Honest family company. I’ve done business many times!

    Mollie

    Read on Trustpilot ↗
  • Trusted Seller

    Trusted Seller, Definitely recommend for all watches purchase!

    Trustpilot reviewer

    Read on Trustpilot ↗
  • Trusted and honest seller

    Trusted and honest seller. Deal with confidence.

    Jean Dib

    Read on Trustpilot ↗