Rolex Lady-Datejust 31 31 mm 278241SSJ Steel/Rose Gold Slate

Rolex Lady-Datejust 31 31 mm 278241SSJ Steel/Rose Gold Slate Rolex Lady-Datejust 31 31 mm 278241SSJ Steel/Rose…

Name: Rolex Lady-Datejust 31 31 mm 278241SSJ Steel/Rose Gold Slate
Brand: Rolex
SKU: 278241SSJ
Price: 12089.0 USD

Reference 278241SSJ

Full watch configuration

Rolex Lady-Datejust 31 31 mm 278241SSJ Steel/Rose Gold Slate

$12,089.00 ~~$12,999.00~~

Requested condition: Brand New
Requested accessories: Full Set

By Rolex

Sourced to order. We confirm the watch, condition and final price before purchase. Reference images shown.

Ask a question WhatsApp

Meet our family team Miami Beach appointments Customer reviews

Sell or trade a watch

Eligible watches: 90-day returns for store credit only. Brand-new watches and other exclusions are final sale. Return terms.

By appointment only in Miami Beach
Authentication before dispatch
Bizak & Co. Warranty

Speak with a Bizak & Co. specialist about this piece

WhatsApp|Call or Text

The Rolex Lady-Datejust 31 reference 278241SSJ is a 31mm two-tone timepiece pairing Oystersteel and 18k Everose Gold with a sophisticated slate dial, rose gold smooth domed bezel, and five-piece link Jubilee bracelet. Powered by an automatic movement and rated to 100 meters (330 feet) of water resistance, it delivers both refined elegance and everyday dependability.

Reference 278241SSJ stands out for its harmonious two-tone construction, where the warm glow of Everose Gold against cool steel creates a look that transitions effortlessly from boardroom to evening. Contact Bizak and Co. today to buy this Lady-Datejust 31 online or to learn more about availability and pricing.

Compare it across every Lady-Datejust 31 reference we carry, or browse the full Rolex collection at Bizak & Co.

Buy this Lady-Datejust 31, trade in your current watch, or sell us yours. Contact Bizak & Co. to make an offer or request a fair-market valuation.

Not the exact one you’re looking for?

Source your dream watch

The Rolex Lady-Datejust is one of the most storied watches in horological history, and the 31mm case size occupies a sweet spot that suits a wide range of wrists while offering a presence notably bolder than the classic 28mm Lady-Datejust. Reference 278241SSJ represents the current generation of this iconic line, blending centuries-old Swiss watchmaking craft with a design language that has remained effortlessly modern since the Datejust's introduction in 1945.

The 31mm Oyster case of the 278241SSJ is crafted in a combination of Oystersteel—Rolex's proprietary corrosion-resistant steel alloy from the 904L family—and 18k Everose Gold, Rolex's exclusive rose-gold alloy engineered to resist fading over decades of wear. The smooth domed bezel is rendered in Everose Gold, giving the watch a crown-like quality that frames the dial with warmth and precision. The Oyster case construction provides a water resistance of 100 meters (330 feet), making this watch as practical as it is beautiful.

The slate dial of reference 278241SSJ is a study in understated luxury. Slate is a nuanced, deeply sophisticated color that reads as a rich dark grey with cool undertones, offering far more visual depth than a straightforward black or silver dial. Against this backdrop, index hour markers catch the light with quiet brilliance, and the iconic Datejust date window at three o'clock—protected by a Cyclops lens that magnifies the date 2.5×—reads with effortless clarity.

The Jubilee bracelet is one of Rolex's most celebrated link designs, originally created specifically for the Datejust at its 1945 launch. Its five-piece center-link construction gives it a supple, almost jewelry-like drape on the wrist, and combined with the two-tone Oystersteel and Everose Gold palette of the 278241SSJ, it elevates the overall package into something that sits comfortably alongside fine jewelry. The Jubilee's folding Crownclasp ensures a secure fit throughout the day. Powering the watch is an automatic movement, delivering the reliability and convenience that Rolex's self-winding calibers are universally recognized for.

At Bizak and Co., we specialize in helping discerning buyers acquire exceptional timepieces like the Rolex Lady-Datejust 31 278241SSJ with confidence and ease. Whether you are adding to a collection, seeking a meaningful gift, or wearing your first luxury watch, our team is ready to guide you through every detail. Browse our inventory at bizakandco.com or reach out directly—we are here to help you secure the right watch at the right price. Please note that Bizak and Co. is not an authorized Rolex dealer; all trademarks belong to Rolex SA.

Reference: 278241SSJ
Model: Lady-Datejust 31
Movement: Automatic
Case material: Two-Tone
Bracelet material: Two-Tone
Dial: Slate
Case size: 31mm
Requested condition: Brand New
Requested accessories: Full Set

1. What makes the Rolex Lady-Datejust 31 reference 278241SSJ special?
The 278241SSJ combines Oystersteel and 18k Everose Gold in the classic 31mm Datejust format, giving it a two-tone warmth that few watches in its class can match. The slate dial and smooth domed Everose Gold bezel make it simultaneously bold and refined, and the Jubilee bracelet ties the entire package together with a heritage dating back to 1945.

2. What movement powers the Rolex Lady-Datejust 31 278241SSJ?
Reference 278241SSJ is driven by an automatic movement, meaning it self-winds through the natural motion of the wearer's wrist during everyday wear. Rolex automatic movements are renowned for their precision, longevity, and low maintenance requirements.

3. What is the case size of the Lady-Datejust 278241SSJ?
The case measures 31mm in diameter, a size that occupies a versatile middle ground between the traditional 28mm Lady-Datejust and the larger 36mm Datejust. It suits a broad range of wrist sizes and works equally well as a dress watch or an everyday timepiece.

4. Is the Rolex Lady-Datejust 31 suitable for everyday wear?
Yes—the 278241SSJ is built to Rolex's Oyster standards with 100 meters (330 feet) of water resistance, making it resistant to splashes, rain, and casual water exposure. Its robust Oystersteel and Everose Gold construction is designed for decades of daily wear without compromise.

5. What is the dial color and bezel material of the 278241SSJ?
The dial is slate, a sophisticated dark grey with cool undertones that provides excellent legibility and a distinctive, upscale appearance. The bezel is a smooth domed design crafted in 18k Everose Gold, Rolex's proprietary rose-gold alloy formulated for long-term color stability.

6. Is the Rolex Lady-Datejust 31 278241SSJ a good buy, and how can I purchase it from Bizak and Co.?
The Lady-Datejust 31 in the two-tone Oystersteel and Everose Gold configuration is consistently in demand among collectors and first-time luxury watch buyers alike, making it a sound choice both as a wearable timepiece and as a store of value. You can browse availability and reach out to our team directly at bizakandco.com—we are happy to answer questions, provide detailed photos, and facilitate a smooth purchase.

Certified Authenticity

Every watch is authenticated before delivery.

Real Family Business

You're buying from genuine people, 30 years in business.

Bizak & Co. Warranty

Every watch is checked by us before shipping.

5 Years Warranty

Every watch you buy from us is backed by our 5-year warranty—because luxury should come with long-term peace of mind.

If anything goes wrong mechanically due to a manufacturing issue, we’ll take care of it. No stress. No surprises.

Because trust isn’t built in a transaction—it’s built over time.

90-Day Returns for Store Credit

Eligible watches may be returned within 90 days for store credit. Brand-new watches and other exclusions are final sale.

Read eligibility, condition requirements, and exclusions.

Insured delivery

Insured shipping

U.S. overnight shipping is $100; international shipping is $500. Dispatch takes 2–3 business days after your wire clears. International transit times vary. Shipping details.