Rolex Lady-Datejust 31 31 mm 278241SVFLOMDJ Steel/Rose Gold Silver Rolex Lady-Datejust 31 31 mm 278241SVFLOMDJ Steel/Rose…

The Rolex Lady-Datejust is one of the most enduring icons in watchmaking history, introduced as the first self-winding, waterproof watch sized specifically for women when it debuted in 1957. Over the decades it has remained the definitive expression of Rolex's commitment to precision and elegance at a wrist-friendly scale, with the 31mm case size representing the ideal balance between modern presence and refined proportion. Reference 278241SVFLOMDJ sits within the current Lady-Datejust 31 generation, combining the timeless Datejust silhouette with contemporary material and dial choices that appeal to today's discerning collector.

The case of the 278241SVFLOMDJ is crafted in a two-tone configuration pairing Oystersteel — Rolex's proprietary corrosion-resistant steel alloy — with 18k Everose gold, Rolex's exclusive rose gold formula engineered to maintain its warm hue permanently. At 31mm this case occupies a versatile middle ground: substantial enough to read confidently on the wrist yet slim enough for everyday elegance beneath a cuff. The Oyster case construction, a Rolex hallmark since 1926, provides a water resistance of 100 meters (330 feet), making this watch thoroughly capable for daily life.

The silver floral motif dial is the most visually arresting feature of this reference. Rolex's dial artisans produce floral motif dials with delicate, embossed or printed botanical patterns that lend a sculptural, almost jewellery-like quality to the face of the watch. Combined with the silver base tone, the effect is luminous and feminine without being overtly ornate, striking the precise balance that has made this dial variant a sought-after choice among Lady-Datejust enthusiasts and collectors.

The smooth domed bezel in 18k Everose gold frames the dial with warmth and continuity, echoing the rose gold case elements and unifying the two-tone composition. Unlike fluted or diamond-set bezels, the domed profile keeps the aesthetic clean and wearable across contexts — equally at home at a formal dinner or a Saturday afternoon. The five-piece Jubilee bracelet, another Rolex signature dating to 1945, wraps the wrist in refined comfort with its characteristic small rounded links, completing a watch that is as pleasurable to wear as it is to admire.

Power comes from an automatic movement, consistent with Rolex's in-house manufacture tradition of self-winding mechanical calibers built to chronometer-grade precision standards certified by the COSC and by Rolex's own Superlative Chronometer designation. The movement winds via a bidirectional rotor as the watch is worn, requiring no manual winding in regular use and delivering the reliable daily accuracy that Rolex is universally recognised for.

Bizak and Co. is an independent luxury watch specialist with deep expertise in pre-owned and secondary-market Rolex timepieces. Acquiring the Lady-Datejust 31 reference 278241SVFLOMDJ through Bizak and Co. means working with knowledgeable professionals who can answer every question about provenance, condition, and value. We invite you to contact our team directly to discuss this reference and find the perfect Lady-Datejust 31 for your collection or as an extraordinary gift.