Rolex Lady-Datejust 31 31 mm 278241SVFLOMDO Steel/Rose Gold Silver Rolex Lady-Datejust 31 31 mm 278241SVFLOMDO Steel/Rose…

The Rolex Lady-Datejust 31 is one of the most enduring expressions of Swiss watchmaking elegance, and reference 278241SVFLOMDO represents the line at its most artistically compelling. Introduced as a mid-size evolution of the classic Datejust family, the 31mm case occupies the sweet spot between the slender 28mm Lady-Datejust and the full-size 36mm, making it a preferred choice for collectors who want presence on the wrist without sacrificing femininity. Rolex's Datejust lineage traces back to 1945—the first self-winding waterproof wristwatch to display the date in a magnifying window on the dial—and the Lady-Datejust 31 carries that storied heritage forward with every generation of refinement.

The case of ref. 278241SVFLOMDO is constructed in Rolex's proprietary Oystersteel, a 904L stainless steel alloy prized for its exceptional corrosion resistance and mirror-quality polish, accented with warm 18k Everose Gold—Rolex's exclusive rose gold alloy engineered to resist fading over decades of wear. The 31mm Oyster case is quintessentially Rolex: hermetically sealed with a screw-down Twinlock crown and a caseback locked by the Oyster architecture, delivering water resistance to 100 meters (330 feet) and robust protection for the automatic movement within.

The centerpiece of this reference is its silver floral motif dial, a decorative treatment that elevates the watch well beyond a time-and-date instrument into something closer to wearable art. Floral motif dials in the Lady-Datejust line are produced with remarkable attention to detail, with relief-style petal and botanical elements that catch light differently throughout the day. Paired with the 18k Everose Gold smooth domed bezel—a clean, unadorned profile that frames the dial without competing with it—the overall composition is one of quiet luxury: confident, tasteful, and unmistakably Rolex.

The Oyster bracelet in matching Oystersteel and Everose Gold integrates seamlessly with the case, its three-row link construction combining flexibility and strength. The Oysterlock safety clasp prevents accidental opening, and the Easylink comfort extension system allows up to 5mm of rapid adjustment—practical details that make the Lady-Datejust 31 as livable as it is beautiful. Automatic winding and water resistance to 100 meters confirm that this is a watch built for real life, not merely display.

Owning a Rolex Lady-Datejust 31 ref. 278241SVFLOMDO means holding one of the market's most reliably sought-after references: the two-tone Oystersteel and Everose Gold configuration with a decorative motif dial consistently attracts strong collector interest, and Rolex's reputation for exceptional long-term value retention is well established. Whether worn as an everyday companion or reserved for special occasions, this watch rewards its owner with decades of reliable service and enduring style.

At Bizak & Co., we specialize in sourcing and presenting pre-owned and new Rolex timepieces for discerning buyers across the United States. When you buy this Lady-Datejust 31 online through Bizak & Co., you benefit from our commitment to accuracy, transparency, and personalized service. Contact our team today to ask about condition details, provenance, and how to make this stunning reference yours—we are here to guide you through every step of the acquisition process.