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Rolex Lady-Datejust 31 31 mm 278245CRDVIP Rose Gold Chocolate

Rolex Lady-Datejust 31 31 mm 278245CRDVIP Rose Gold Chocolate Rolex Lady-Datejust 31 31 mm 278245CRDVIP Rose…

Reference 278245CRDVIP

Full watch configuration

Rolex Lady-Datejust 31 31 mm 278245CRDVIP Rose Gold Chocolate

$30,225.00 $32,500.00
Requested condition
Brand New
Requested accessories
Full Set

By Rolex

Sourced to order. We confirm the watch, condition and final price before purchase. Reference images shown.

Eligible watches: 90-day returns for store credit only. Brand-new watches and other exclusions are final sale. Return terms.

Rolex Lady-Datejust 31 31 mm 278245CRDVIP Rose Gold Chocolate

Rolex Lady-Datejust 31 31 mm 278245CRDVIP Rose Gold Chocolate

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Rolex Lady-Datejust 31 31 mm 278245CRDVIP Rose Gold Chocolate

Catalogue watch price: $30,225.00 USD

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The Rolex Lady-Datejust 31 reference 278245CRDVIP is a 31 mm rose gold dress watch featuring a rich chocolate dial and a smooth domed rose gold bezel seated on the iconic President bracelet. This reference represents the pinnacle of Rolex's mid-size ladies' collection, blending timeless Datejust elegance with the warmth of an all-rose-gold configuration.

What sets the 278245CRDVIP apart is the striking interplay between its deep chocolate dial and warm rose gold case and bracelet, a combination that reads as unmistakably luxurious on the wrist. Contact Bizak & Co. today to inquire about availability, pricing, and how to purchase this Lady-Datejust 31 online.

Compare it across every Lady-Datejust 31 reference we carry, or browse the full Rolex collection at Bizak & Co.

Buy this Lady-Datejust 31, trade in your current watch, or sell us yours. Contact Bizak & Co. to make an offer or request a fair-market valuation.

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The Rolex Lady-Datejust is one of the most enduring icons in watchmaking history, introduced as the first self-winding waterproof wristwatch designed specifically for women. Across decades of refinement, Rolex elevated the reference through precious metals, dial artistry, and bracelet innovation, culminating in the modern 31 mm platform that offers a confident, versatile wrist presence equally at home at a boardroom lunch or a formal evening event.

Reference 278245CRDVIP occupies a distinguished position within the current Lady-Datejust 31 lineup. Crafted entirely in 18k Everose gold — Rolex's proprietary rose gold alloy formulated to resist fading over time — the 31 mm Oyster case delivers structural integrity and a warm, enduring luster that sets this reference apart from stainless steel or two-tone alternatives. The smooth domed bezel in matching rose gold frames the dial without distraction, directing the eye to the richly finished surface beneath.

The chocolate dial is the visual centerpiece of this reference. Deep, warm-toned, and finely finished, it creates a dramatic contrast that photographs beautifully and reads with genuine depth in natural light. Roman numeral indexes at the VI position and the broader dial architecture contribute a classical sensibility that honors the Datejust's heritage while remaining thoroughly contemporary in execution.

Power comes from Rolex's in-house automatic movement, a self-winding caliber renowned for precision, reliability, and long-term serviceability. The watch offers 100 meters (330 feet) of water resistance courtesy of the Oyster case construction — a practical specification that means this Lady-Datejust is not merely a dress piece but a genuinely wearable, resilient everyday companion. The President bracelet, exclusively reserved by Rolex for its top-tier precious metal references, completes the look with its three-piece rounded link design and a concealed Crownclasp, adding both comfort and unmistakable prestige.

For collectors and buyers seeking a Lady-Datejust 31 for sale in full rose gold with a chocolate dial, the 278245CRDVIP is among the most desirable configurations available. Its all-precious-metal construction, warm dial palette, and exclusive President bracelet combine to create a watch with strong long-term appeal and exceptional wrist presence. Whether you are buying your first Rolex or adding a statement rose gold piece to an established collection, this reference rewards close consideration.

At Bizak & Co., we specialize in sourcing and presenting exceptional Rolex timepieces for discerning buyers across the United States. Browse the Lady-Datejust 31 ref. 278245CRDVIP on bizakandco.com or reach out directly to our team to discuss availability, condition details, and how to buy this watch online with confidence. Please note that Bizak & Co. is not an authorized Rolex dealer.

Technical Details
Reference
278245CRDVIP
Model
Lady-Datejust 31
Movement
Automatic
Case material
Rose Gold
Bracelet material
Rose Gold
Dial
Chocolate
Case size
31mm
Requested condition
Brand New
Requested accessories
Full Set
FAQ

1. What makes the Rolex Lady-Datejust 31 ref. 278245CRDVIP special?
Reference 278245CRDVIP combines an 18k Everose gold Oyster case and smooth domed bezel with a deep chocolate dial and the exclusive President bracelet — a fully precious-metal configuration reserved for Rolex's most prestigious ladies' references. The warm tonal harmony of rose gold and chocolate makes this one of the most visually distinctive Lady-Datejust variants available.

2. What movement powers the Lady-Datejust 31 278245CRDVIP?
This reference is fitted with a Rolex in-house automatic (self-winding) movement, consistent with the broader Lady-Datejust 31 family. Rolex automatic calibers are celebrated for their precision, robustness, and ease of long-term servicing.

3. What is the case size of the Lady-Datejust 31?
The case measures 31 mm in diameter, placing it squarely in Rolex's mid-size category. This sizing suits a wide range of wrist proportions and reads as refined and purposeful rather than either overly delicate or overtly sporty.

4. Is the Lady-Datejust 31 suitable for everyday wear?
Yes. The Oyster case construction delivers 100 meters (330 feet) of water resistance, and the President bracelet is engineered for all-day comfort. While this is undeniably a luxury dress watch, its Rolex-grade durability means it is designed to be worn and enjoyed daily rather than kept in a safe.

5. What is the dial and bracelet on the 278245CRDVIP?
The dial is finished in chocolate, a rich warm-toned hue that pairs beautifully with the rose gold case and bezel. The bracelet is the President, Rolex's prestige three-link precious-metal bracelet fitted exclusively on top-tier Datejust and Day-Date references.

6. Is the Rolex Lady-Datejust 31 278245CRDVIP a good buy, and how can I purchase it from Bizak & Co.?
An all-rose-gold Lady-Datejust on the President bracelet with a chocolate dial represents a highly collectible and wearable configuration with enduring appeal in the secondary market. You can buy this watch online or inquire directly through bizakandco.com — our team is available to answer questions about condition, pricing, and secure checkout.

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Our five-year Bizak & Co. warranty covers manufacturing defects affecting mechanical operation under normal use, starting on delivery. It is separate from any remaining manufacturer warranty.

Exclusions include accidental damage, misuse, water damage, cosmetic damage, normal wear, loss and theft. Coverage and service availability for vintage or modified watches are confirmed in writing before purchase.

Read the full warranty terms and service instructions. 

90-Day Returns for Store Credit

Eligible watches may be returned within 90 days for store credit. Brand-new watches and other exclusions are final sale.

Read eligibility, condition requirements, and exclusions.

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U.S. overnight shipping is $100; international shipping is $500. Dispatch takes 2–3 business days after your wire clears. International transit times vary. Shipping details.

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