Rolex Lady-Datejust 31 31 mm 278271CDJ Steel/Rose Gold Chocolate

Name: Rolex Lady-Datejust 31 31 mm 278271CDJ Steel/Rose Gold Chocolate
Brand: Rolex
SKU: 278271CDJ
Price: 16274.0 USD
Availability: InStock

$16,274.00 ~~$17,499.00~~

*As with all fine timepieces, prices and availability are subject to market conditions and do not constitute a binding agreement.

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The Rolex Lady-Datejust 31 ref. 278271CDJ is a 31mm two-tone Oystersteel and 18k Everose gold watch presenting a rich chocolate dial paired with an 18k Everose gold fluted bezel and a classic Jubilee bracelet. Driven by an automatic movement, it is one of Rolex's most enduringly elegant references for the modern woman.

Reference 278271CDJ stands out through the warm interplay of the rose gold fluted bezel against the deep chocolate dial, a combination that reads as simultaneously bold and refined on the wrist. Contact Bizak & Co. today to inquire about availability, pricing, and to buy this Lady-Datejust 31 online.

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The Rolex Lady-Datejust is one of the most storied dress watches in horological history, and the 31mm generation represents the modern expression of a lineage that stretches back to 1957 when Rolex introduced the first Lady-Datejust as the world's first self-winding waterproof wristwatch scaled for a woman's wrist. Over the decades it has remained the benchmark against which all other ladies' dress watches are measured, prized equally for its mechanical pedigree and its timeless aesthetic authority.

Reference 278271CDJ is built on the 31mm Oyster case, a size that bridges the gap between the 28mm Lady-Datejust and the full 36mm Datejust, offering a silhouette that reads as confidently contemporary without sacrificing the delicacy that defines the Lady-Datejust family. The case combines Oystersteel — Rolex's proprietary 904L stainless steel renowned for its corrosion resistance and mirror-bright polish — with 18k Everose gold, the brand's exclusive rose-gold alloy formulated to resist fading over decades of wear. The result is a two-tone personality that feels both sportive and luxurious.

The chocolate dial is the defining design statement of this reference. Deep, warm, and richly saturated, the chocolate tone plays brilliantly against the 18k Everose gold fluted bezel, whose precisely machined facets catch the light and amplify the warmth of the rose-gold palette. The fluted bezel is itself a Rolex icon, originally conceived as a functional tool for tightening the case but long since elevated into a signature decorative element synonymous with the Datejust's dressier configurations.

Underneath the dial, an automatic movement keeps time with the precision and reliability that have made the Datejust a watch you can set and forget for decades. The Jubilee bracelet — a five-piece link design created by Rolex in 1945 specifically for the original Datejust — completes the package, draping supple and flat on the wrist and reinforcing the watch's dress credentials. Together, these elements make the 278271CDJ equally at home at a business lunch or a formal evening occasion.

At Bizak & Co., we specialize in sourcing and presenting exceptional pre-owned and new Rolex references for discerning buyers across the United States. The Lady-Datejust 31 in chocolate dial configuration is a perennial favourite that holds its appeal season after season, making it a compelling choice whether you are purchasing for personal enjoyment or as a long-term investment piece. Browse the 278271CDJ and our full Rolex selection at bizakandco.com, or contact our team directly to discuss this reference and arrange your purchase with confidence.

Reference Number 278271CDJ

Model Family Lady-Datejust 31

Movement Automatic

Case Material Two-Tone

Bracelet Material Two-Tone

Dial Chocolate

Case Dimension 31mm

Year 2025

Condition Brand New

Box & Papers Full Set

1. What makes the Rolex Lady-Datejust 31 ref. 278271CDJ special?
Reference 278271CDJ combines Oystersteel and 18k Everose gold with a rich chocolate dial and an iconic fluted bezel, a pairing that delivers warmth, elegance, and unmistakable Rolex identity in a 31mm case. The Jubilee bracelet adds a further layer of heritage, having been created by Rolex in 1945 expressly for the Datejust family. Together these details make this one of the most visually distinctive Lady-Datejust configurations available.

2. What movement powers the Lady-Datejust 31 278271CDJ?
The watch is powered by an automatic movement, meaning it winds itself via a rotor as it is worn and requires no battery. Rolex automatic movements are manufactured in-house and are celebrated for their precision, longevity, and serviceability. Beyond confirming it is automatic, specific caliber details for this reference are best confirmed with Bizak & Co. or the official Rolex documentation.

3. What is the case size and material of the 278271CDJ?
The case measures 31mm in diameter and is crafted from a combination of Oystersteel (Rolex's 904L stainless steel) and 18k Everose gold. This two-tone construction gives the watch a luxurious character that a single-material case cannot replicate. The Everose gold elements include the fluted bezel and the rose-gold components of the Jubilee bracelet.

4. Is the Rolex Lady-Datejust 31 suitable for everyday wear?
Absolutely — the Lady-Datejust 31 is engineered for daily life, with a robust Oyster case and automatic movement built to Rolex's demanding tolerances. Its 100-metre (330-foot) water resistance means it handles everyday exposure to water without concern. The 31mm size is versatile enough to transition from casual daytime wear to formal evening occasions without missing a beat.

5. What is the dial color and bezel on the 278271CDJ?
The dial is a deep chocolate tone that gives the watch a warm, rich presence quite distinct from the more common silver or white dials in the Datejust range. The bezel is 18k Everose gold with Rolex's classic fluted design, whose precisely cut facets create a scintillating interplay of light that perfectly complements the chocolate dial. This combination is widely regarded as one of the most harmonious in the entire Lady-Datejust lineup.

6. How can I buy the Rolex Lady-Datejust 31 278271CDJ from Bizak & Co.?
You can browse this reference and our full selection of Rolex watches at bizakandco.com, where you can inquire about current availability and pricing directly through our site. Our knowledgeable team is available to answer questions, provide additional photographs, and guide you through a secure purchase. Bizak & Co. is not an authorized Rolex dealer, but we are committed to sourcing authentic, quality timepieces and providing an exceptional buying experience.

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