Skip to product information
Rolex Lady-Datejust 31 31 mm 278271ROSO Steel/Rose Gold Rose

Rolex Lady-Datejust 31 31 mm 278271ROSO Steel/Rose Gold Rose Rolex Lady-Datejust 31 31 mm 278271ROSO Steel/Rose…

Reference 278271ROSO

Full watch configuration

Rolex Lady-Datejust 31 31 mm 278271ROSO Steel/Rose Gold Rose

$15,344.00 $16,499.00
Requested condition
Brand New
Requested accessories
Full Set

By Rolex

Sourced to order. We confirm the watch, condition and final price before purchase. Reference images shown.

Sell or trade a watch

Eligible watches: 90-day returns for store credit only. Brand-new watches and other exclusions are final sale. Return terms.

Rolex Lady-Datejust 31 31 mm 278271ROSO Steel/Rose Gold Rose

Rolex Lady-Datejust 31 31 mm 278271ROSO Steel/Rose Gold Rose

Current Catalogue Asking Price:

Your Offer

$

Submit your offer for review. Availability and the final price require confirmation.

Preferred Contact Method
I have a trade-in / add a note

Reserve with $200

Rolex Lady-Datejust 31 31 mm 278271ROSO Steel/Rose Gold Rose

Your $200 deposit is applied to the watch’s purchase price. It is refundable only if Bizak & Co. cannot fulfill your order.

Estimated remaining balance: $. Pay by bank wire or cryptocurrency after we confirm your watch and final invoice. Shipping and applicable taxes are additional.

Shipping details · Return terms

Speak with a Bizak & Co. specialist about this piece

|Call or Text

The Rolex Lady-Datejust 31 ref. 278271ROSO is a 31mm two-tone timepiece crafted in Oystersteel and 18k Everose gold, presenting a romantic rose dial beneath an elegant fluted bezel and worn on a classic Oyster bracelet. This reference unites Rolex's most iconic dress-watch silhouette with the warm blush tones that have defined modern femininity in fine watchmaking.

Reference 278271ROSO stands out for its harmonious blend of steel durability and rose-gold luxury, making it equally at home on a boardroom wrist or a black-tie occasion. Contact Bizak & Co. today to purchase this Lady-Datejust 31 online or to request additional details and current pricing.

Compare it across every Lady-Datejust 31 reference we carry, or browse the full Rolex collection at Bizak & Co.

Buy this Lady-Datejust 31, trade in your current watch, or sell us yours. Contact Bizak & Co. to make an offer or request a fair-market valuation.

Not the exact one you’re looking for?

Source your dream watch

Learn More

The Rolex Lady-Datejust is arguably the most enduring women's luxury watch ever made, tracing its lineage to 1957 when Rolex introduced the first Datejust scaled for a woman's wrist. Over decades it has remained the definitive reference point for elegant, date-displaying mechanical watchmaking, worn by generations of accomplished women worldwide. Reference 278271ROSO represents the current 31mm expression of that heritage, combining the timeless Datejust architecture with the warmth of Rolex's proprietary 18k Everose gold alloy.

At 31mm, the case occupies a versatile middle ground—larger than the original 26mm Lady-Datejust yet refined enough to sit gracefully on a range of wrist sizes. The case is built in Oystersteel, Rolex's proprietary 904L stainless steel alloy renowned for its exceptional corrosion resistance and mirror-polish retention, while the crown, bezel, and bracelet centre links are rendered in 18k Everose gold, a rose-gold formula Rolex developed to resist fading over decades of wear. Together they produce the brand's signature two-tone Rolesor aesthetic in its most romantic expression.

The rose dial is the centrepiece of this reference. Its warm, blush-toned surface creates an immediate visual harmony with the Everose gold fluted bezel, whose faceted grooves catch light from every angle and remain a hallmark of Datejust design dating back to 1945. Index hour markers in matching gold tones and slender dauphine hands ensure legibility without disturbing the dial's soft, unified colour story.

Power comes from Rolex's self-winding automatic movement, a certified Swiss chronometer held to tolerances far tighter than the industry standard, ensuring the date display and timekeeping accuracy that have made the Datejust a trusted daily companion for nearly eight decades. The movement is sealed inside the Oyster case, which provides water resistance to 100 metres (330 feet)—more than sufficient for swimming and everyday exposure to water—secured by the screw-down Triplock winding crown.

The Oyster bracelet on the 278271ROSO is one of the most copied and least equalled bracelet designs in horology. Its three-link construction in alternating Oystersteel and Everose gold is secured by Rolex's Crownadjust extension system concealed within the folding Oysterclasp, allowing a precise half-millimetre fit adjustment without tools. The result is a bracelet that feels as considered as the watch itself.

Bizak & Co. is a trusted source for pre-owned and grey-market Rolex watches, and the Lady-Datejust 278271ROSO is among the most sought references we offer. Whether you are buying your first Rolex or adding a rose-gold accent piece to an existing collection, this reference delivers enduring value, unmistakable provenance, and daily wearability. Browse the listing at bizakandco.com or contact our team directly—we are here to answer every question and make your purchase seamless and confident.

Technical Details
Reference
278271ROSO
Model
Lady-Datejust 31
Movement
Automatic
Case material
Two-Tone
Bracelet material
Two-Tone
Dial
Rose
Case size
31mm
Requested condition
Brand New
Requested accessories
Full Set
FAQ

1. What makes the Rolex Lady-Datejust 278271ROSO special?
Reference 278271ROSO pairs Oystersteel with Rolex's proprietary 18k Everose gold in the classic two-tone Rolesor combination, topped by a romantic rose dial and a fluted bezel. This colour-coordinated trio gives it a distinctly feminine yet enduring elegance that few watches can match at any price.

2. What movement powers the Lady-Datejust 31 ref. 278271ROSO?
This Lady-Datejust 31 is driven by a Rolex self-winding automatic movement that is individually certified as a Swiss chronometer, guaranteeing precision well beyond standard industry tolerances. The movement winds via an off-centre rotor and displays the date through the signature Cyclops lens at 3 o'clock.

3. What is the case size of the 278271ROSO?
The case measures 31mm in diameter, making it a versatile mid-size option that suits a broad range of wrist proportions. It is larger than the original Lady-Datejust yet more delicate than the 36mm unisex Datejust, occupying an ideal sweet spot for modern women's wear.

4. Is the Rolex Lady-Datejust 31 suitable for everyday wear?
Absolutely—the Oyster case and screw-down crown provide water resistance to 100 metres (330 feet), and the 904L Oystersteel construction is highly resistant to scratches and corrosion. Its automatic movement, robust bracelet, and Rolex build quality make it one of the most practical luxury dress watches available.

5. What is the dial color and bezel material on the 278271ROSO?
The dial is rose-toned, creating a warm, blush appearance that pairs naturally with the 18k Everose gold fluted bezel surrounding the case. The Everose gold alloy was developed by Rolex to maintain its distinctive warm hue without fading over time.

6. How can I buy the Rolex Lady-Datejust 278271ROSO from Bizak & Co.?
You can purchase this reference directly through bizakandco.com or reach out to our team for current pricing, condition details, and availability of box and papers. Bizak & Co. is not an authorized Rolex dealer, but we specialize in sourcing and presenting luxury Rolex timepieces for discerning buyers across the United States.

Certified Authenticity

Every watch is authenticated before delivery.

Real Family Business

You're buying from genuine people, 30 years in business.

Bizak & Co. Warranty

Every watch is checked by us before shipping.

5 Years Warranty

Every watch you buy from us is backed by our 5-year warranty—because luxury should come with long-term peace of mind.

If anything goes wrong mechanically due to a manufacturing issue, we’ll take care of it. No stress. No surprises.

Because trust isn’t built in a transaction—it’s built over time.

90-Day Returns for Store Credit

Eligible watches may be returned within 90 days for store credit. Brand-new watches and other exclusions are final sale.

Read eligibility, condition requirements, and exclusions.

Insured delivery

Insured shipping

U.S. overnight shipping is $100; international shipping is $500. Dispatch takes 2–3 business days after your wire clears. International transit times vary. Shipping details.

You might also like...