Rolex Lady-Datejust 31 31 mm 278271SVFLOMDO Steel/Rose Gold Silver

The Rolex Lady-Datejust is arguably the most iconic ladies' watch in horological history, having first appeared in 1957 as a scaled companion to the original Datejust introduced in 1945. Across nearly seven decades the model has remained a benchmark for feminine precision watchmaking, evolving in proportion and detail while preserving its instantly recognisable silhouette. Reference 278271SVFLOMDO belongs to the current 31mm generation, a case size that sits beautifully between the classic 26mm and the more assertive 36mm, offering generous dial legibility without overpowering a slender wrist.

The case and bracelet of the 278271SVFLOMDO are crafted from a combination of Oystersteel — Rolex's proprietary 904L stainless steel prized for its exceptional corrosion resistance and mirror polish — and 18k Everose gold, the brand's exclusive rose gold alloy formulated to resist fading over time. The contrast between cool steel and warm rose gold is one of the most sought-after configurations in the entire Datejust catalogue, commonly referred to by collectors as the "Rolesor" combination, and it gives the watch a versatility that moves effortlessly from casual daywear to formal evenings.

The dial is where this particular reference truly distinguishes itself. The silver floral motif surface brings an organic, romantic character that departs from the clean, sector-dial traditionalism of many Datejust variants. Floral motif dials are among the most collectible in the Lady-Datejust family, appreciated by buyers who want a watch that feels expressive and personal rather than purely tool-oriented. Paired with the 18k Everose gold fluted bezel — a design element that traces its lineage directly to the original 1945 Datejust — the overall aesthetic is cohesive, luxurious, and unmistakably Rolex.

Inside the Oyster case, an automatic movement drives the watch with the reliability that has made Rolex synonymous with precision timekeeping. The Oyster case construction provides water resistance to 100 meters (330 feet), meaning the 278271SVFLOMDO is not merely a jewellery watch; it is a genuinely robust instrument suited to everyday wear, travel, and the occasional encounter with water. The Oyster bracelet, with its characteristic three-link architecture, completes the package with both comfort and durability, secured by Rolex's refined folding clasp.

For a buyer searching for a Lady-Datejust 31 for sale or looking to buy the 278271SVFLOMDO online, Bizak and Co. offers the knowledgeable, relationship-driven service that this calibre of timepiece deserves. We are not an authorised Rolex dealer, which means our pricing reflects the open secondary market and can represent compelling value relative to boutique retail. Whether you are a seasoned collector adding a two-tone floral-dial piece to your rotation or a first-time luxury watch buyer, our team is ready to answer every question and ensure a confident, transparent transaction.