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Rolex Lady-Datejust 31 31 mm 278271SVFLOMDO Steel/Rose Gold Silver

Rolex Lady-Datejust 31 31 mm 278271SVFLOMDO Steel/Rose Gold Silver Rolex Lady-Datejust 31 31 mm 278271SVFLOMDO Steel/Rose…

Reference 278271SVFLOMDO

Full watch configuration

Rolex Lady-Datejust 31 31 mm 278271SVFLOMDO Steel/Rose Gold Silver

$16,739.00 $17,999.00
Requested condition
Brand New
Requested accessories
Full Set

By Rolex

Sourced to order. We confirm the watch, condition and final price before purchase. Reference images shown.

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Rolex Lady-Datejust 31 31 mm 278271SVFLOMDO Steel/Rose Gold Silver

Rolex Lady-Datejust 31 31 mm 278271SVFLOMDO Steel/Rose Gold Silver

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Rolex Lady-Datejust 31 31 mm 278271SVFLOMDO Steel/Rose Gold Silver

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The Rolex Lady-Datejust 31 reference 278271SVFLOMDO is a 31mm two-tone timepiece combining Oystersteel and 18k Everose gold with a silver floral motif dial and an 18k Everose gold fluted bezel on an Oyster bracelet. Powered by an automatic movement and water-resistant to 100 meters (330 feet), it represents the timeless intersection of sport utility and refined elegance that has defined the Datejust line for decades.

What sets the 278271SVFLOMDO apart is the interplay between the warm rose gold accents and the cool steel case, anchored by a romantically detailed silver floral motif dial that elevates it beyond a conventional dress watch. If you are looking to buy this reference online or simply want to learn more, contact Bizak and Co. today for expert guidance and competitive pricing.

Compare it across every Lady-Datejust 31 reference we carry, or browse the full Rolex collection at Bizak & Co.

Buy this Lady-Datejust 31, trade in your current watch, or sell us yours. Contact Bizak & Co. to make an offer or request a fair-market valuation.

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The Rolex Lady-Datejust is arguably the most iconic ladies' watch in horological history, having first appeared in 1957 as a scaled companion to the original Datejust introduced in 1945. Across nearly seven decades the model has remained a benchmark for feminine precision watchmaking, evolving in proportion and detail while preserving its instantly recognisable silhouette. Reference 278271SVFLOMDO belongs to the current 31mm generation, a case size that sits beautifully between the classic 26mm and the more assertive 36mm, offering generous dial legibility without overpowering a slender wrist.

The case and bracelet of the 278271SVFLOMDO are crafted from a combination of Oystersteel — Rolex's proprietary 904L stainless steel prized for its exceptional corrosion resistance and mirror polish — and 18k Everose gold, the brand's exclusive rose gold alloy formulated to resist fading over time. The contrast between cool steel and warm rose gold is one of the most sought-after configurations in the entire Datejust catalogue, commonly referred to by collectors as the "Rolesor" combination, and it gives the watch a versatility that moves effortlessly from casual daywear to formal evenings.

The dial is where this particular reference truly distinguishes itself. The silver floral motif surface brings an organic, romantic character that departs from the clean, sector-dial traditionalism of many Datejust variants. Floral motif dials are among the most collectible in the Lady-Datejust family, appreciated by buyers who want a watch that feels expressive and personal rather than purely tool-oriented. Paired with the 18k Everose gold fluted bezel — a design element that traces its lineage directly to the original 1945 Datejust — the overall aesthetic is cohesive, luxurious, and unmistakably Rolex.

Inside the Oyster case, an automatic movement drives the watch with the reliability that has made Rolex synonymous with precision timekeeping. The Oyster case construction provides water resistance to 100 meters (330 feet), meaning the 278271SVFLOMDO is not merely a jewellery watch; it is a genuinely robust instrument suited to everyday wear, travel, and the occasional encounter with water. The Oyster bracelet, with its characteristic three-link architecture, completes the package with both comfort and durability, secured by Rolex's refined folding clasp.

For a buyer searching for a Lady-Datejust 31 for sale or looking to buy the 278271SVFLOMDO online, Bizak and Co. offers the knowledgeable, relationship-driven service that this calibre of timepiece deserves. We are not an authorised Rolex dealer, which means our pricing reflects the open secondary market and can represent compelling value relative to boutique retail. Whether you are a seasoned collector adding a two-tone floral-dial piece to your rotation or a first-time luxury watch buyer, our team is ready to answer every question and ensure a confident, transparent transaction.

Technical Details
Reference
278271SVFLOMDO
Model
Lady-Datejust 31
Movement
Automatic
Case material
Two-Tone
Bracelet material
Two-Tone
Dial
Silver floral motif
Case size
31mm
Requested condition
Brand New
Requested accessories
Full Set
FAQ

1. What makes the Rolex Lady-Datejust 31 ref. 278271SVFLOMDO special?
Reference 278271SVFLOMDO combines the timeless two-tone Rolesor aesthetic — Oystersteel paired with 18k Everose gold — with a romantic silver floral motif dial that is among the most expressive configurations in the Lady-Datejust 31 range. The 18k Everose gold fluted bezel ties the warm and cool tones together, producing a watch that is simultaneously sporty and refined.

2. What movement powers the Rolex Lady-Datejust 31 278271SVFLOMDO?
This reference is fitted with an automatic movement, meaning it is self-winding and driven by the motion of the wearer's wrist. Rolex automatic movements are renowned for their accuracy, durability, and low maintenance requirements, making them ideal for daily wear.

3. What is the case size of the Lady-Datejust 278271SVFLOMDO?
The case measures 31mm in diameter, placing it in the middle of the Lady-Datejust size range. This proportion offers excellent dial legibility while remaining elegantly proportioned on a range of wrist sizes.

4. Is the Rolex Lady-Datejust 31 suitable for everyday wear?
Absolutely — the Oyster case provides water resistance to 100 meters (330 feet) and the 904L Oystersteel construction is exceptionally resistant to corrosion and daily wear. The Oyster bracelet is designed for long-term comfort and durability, making this a watch you can wear from morning to evening without concern.

5. What are the dial and bezel details on the 278271SVFLOMDO?
The dial features a silver floral motif finish, a decorative and collectible option that gives the watch an organic, feminine character. The bezel is an 18k Everose gold fluted bezel, a signature Datejust design element that adds both visual texture and precious metal warmth to the overall composition.

6. Is the Rolex Lady-Datejust 278271SVFLOMDO a good buy, and how can I purchase it from Bizak and Co.?
The two-tone floral motif Lady-Datejust 31 is a highly desirable configuration that holds strong appeal on the secondary market, combining collectible dial aesthetics with everyday wearability. Bizak and Co. offers this reference at secondary-market pricing — contact us directly through bizakandco.com to inquire about availability, condition details, and pricing.

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Eligible watches may be returned within 90 days for store credit. Brand-new watches and other exclusions are final sale.

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