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Rolex Lady-Datejust 31 31 mm 278273WMDO Steel/Yellow Gold White Mother of Pearl

Rolex Lady-Datejust 31 31 mm 278273WMDO Steel/Yellow Gold White Mother of Pearl Rolex Lady-Datejust 31 31 mm 278273WMDO Steel/Yellow…

Reference 278273WMDO

Full watch configuration

Rolex Lady-Datejust 31 31 mm 278273WMDO Steel/Yellow Gold White Mother of Pearl

$24,720.00
Requested condition
Brand New
Requested accessories
Not Specified

By Rolex

Sourced to order. We confirm the watch, condition and final price before purchase. Reference images shown.

Eligible watches: 90-day returns for store credit only. Brand-new watches and other exclusions are final sale. Return terms.

Rolex Lady-Datejust 31 31 mm 278273WMDO Steel/Yellow Gold White Mother of Pearl

Rolex Lady-Datejust 31 31 mm 278273WMDO Steel/Yellow Gold White Mother of Pearl

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Rolex Lady-Datejust 31 31 mm 278273WMDO Steel/Yellow Gold White Mother of Pearl

Catalogue watch price: $24,720.00 USD

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The Rolex Lady-Datejust 31 reference 278273WMDO is a brand-new 31mm timepiece crafted in Oystersteel and 18k yellow gold, featuring a luminous white mother-of-pearl dial and a classic yellow gold fluted bezel. Completing the look is the iconic Oyster bracelet, delivering the signature Rolex blend of sportiness and refinement on a feminine wrist.

Reference 278273WMDO stands out for its harmonious two-tone construction and the natural iridescence of its mother-of-pearl dial, making it equally at home at a boardroom meeting or a formal evening event. Contact Bizak and Co. today to purchase this certified authentic Lady-Datejust 31 and experience white-glove service from a trusted luxury watch dealer.

Compare it across every Lady-Datejust 31 reference we carry, or browse the full Rolex collection at Bizak & Co.

Buy this Lady-Datejust 31, trade in your current watch, or sell us yours. Contact Bizak & Co. to make an offer or request a fair-market valuation.

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The Rolex Lady-Datejust is one of the most enduring icons in watchmaking history, tracing its lineage to 1957 when Rolex introduced the world's first self-winding waterproof wristwatch with an automatically changing date for women. Across more than six decades the Lady-Datejust has remained the definitive expression of understated luxury at a feminine scale, and the contemporary 31mm generation continues that tradition with modern materials and refined proportions that sit beautifully on a range of wrist sizes.

Reference 278273WMDO belongs to the current-generation Lady-Datejust 31 collection, distinguishing itself through a two-tone combination of Oystersteel and 18k yellow gold. Oystersteel is Rolex's proprietary 904L stainless steel alloy, chosen for its exceptional corrosion resistance and the mirror-bright polish it sustains over decades of wear. Paired with 18k yellow gold on the bezel and crown, the result is a warm, luxurious contrast that rewards close inspection without ever feeling ostentatious.

The dial of the 278273WMDO is finished in white mother-of-pearl, a material harvested from the inner lining of mollusks whose structural color shifts subtly with every change in light. No two mother-of-pearl dials are identical, meaning each watch carries a one-of-a-kind chromatic signature. The 18k yellow gold fluted bezel frames this iridescent canvas perfectly, its precisely machined grooves catching light to create a scintillating crown around the dial.

Power comes from a Rolex-certified automatic movement, winding continuously through the natural motion of the wearer's wrist, eliminating the need for manual winding during regular use. The watch is water resistant to 100 meters (330 feet) thanks to the hermetically sealed Oyster case, the screw-down Twinlock crown, and the scratch-resistant sapphire crystal. Worn on the Oyster bracelet — Rolex's most recognizable three-link design — the 278273WMDO offers both security and a sleek, polished profile that transitions effortlessly from day to evening.

For collectors and first-time Rolex buyers alike, the Lady-Datejust 31 in reference 278273WMDO represents exceptional long-term value. Two-tone Rolex references with mother-of-pearl dials have demonstrated enduring desirability in the secondary market, and the 31mm case size occupies a versatile sweet spot between the 28mm and 36mm options. At Bizak and Co. this watch is offered as certified authentic and brand new, giving the buyer complete confidence in provenance and condition.

Bizak and Co. is a trusted independent luxury watch dealer committed to transparency, expertise, and an elevated buying experience. Every timepiece we offer is carefully authenticated, and our team is ready to answer your questions about reference 278273WMDO or assist you in finding the ideal Rolex for your collection. Reach out through bizakandco.com to inquire, arrange secure shipping, or learn more about this stunning Lady-Datejust 31.

Technical Details
Reference
278273WMDO
Model
Lady-Datejust 31
Movement
Automatic
Case material
Two-Tone
Bracelet material
Two-Tone
Dial
White mother-of-pearl
Case size
31mm
Requested condition
Brand New
Requested accessories
Not Specified
FAQ

1. What makes the Rolex Lady-Datejust 31 reference 278273WMDO special?
Reference 278273WMDO combines Oystersteel and 18k yellow gold with a white mother-of-pearl dial, making every watch visually unique due to the natural iridescence of the material. The 18k yellow gold fluted bezel and Oyster bracelet complete a design that is simultaneously sporty, elegant, and timelessly feminine.

2. What movement powers the Rolex Lady-Datejust 31 278273WMDO?
The 278273WMDO is driven by a Rolex automatic movement that self-winds through the motion of the wearer's wrist. This ensures continuous, reliable timekeeping without the need for manual winding during everyday wear.

3. What is the case size of the Lady-Datejust 278273WMDO?
The case measures 31mm in diameter, placing it in the mid-size tier of the Lady-Datejust family between the 28mm and 36mm references. This size suits a wide range of wrist proportions and works equally well as a dress watch or an everyday timepiece.

4. Is the Rolex Lady-Datejust 31 suitable for everyday wear?
Yes. The Oyster case is water resistant to 100 meters (330 feet), and Oystersteel is one of the most corrosion-resistant alloys used in watchmaking. The Oyster bracelet adds durability and security, making the 278273WMDO a practical choice for daily wear as well as special occasions.

5. What is the dial and bezel material on the 278273WMDO?
The dial is white mother-of-pearl, a natural material whose structural color shifts with the light, ensuring no two examples look exactly alike. The bezel is crafted in 18k yellow gold with a classic fluted finish, providing a warm, luxurious contrast against the Oystersteel case.

6. How can I buy the Rolex Lady-Datejust 31 278273WMDO from Bizak and Co.?
This certified authentic, brand-new reference 278273WMDO is available for sale at bizakandco.com. Contact the Bizak and Co. team directly through the website to inquire about pricing, secure payment options, and shipping to confirm this Lady-Datejust 31 is on its way to you.

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Our five-year Bizak & Co. warranty covers manufacturing defects affecting mechanical operation under normal use, starting on delivery. It is separate from any remaining manufacturer warranty.

Exclusions include accidental damage, misuse, water damage, cosmetic damage, normal wear, loss and theft. Coverage and service availability for vintage or modified watches are confirmed in writing before purchase.

Read the full warranty terms and service instructions. 

90-Day Returns for Store Credit

Eligible watches may be returned within 90 days for store credit. Brand-new watches and other exclusions are final sale.

Read eligibility, condition requirements, and exclusions.

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U.S. overnight shipping is $100; international shipping is $500. Dispatch takes 2–3 business days after your wire clears. International transit times vary. Shipping details.

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