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Rolex Lady-Datejust 31 31 mm 278275SVFLOMDP Rose Gold Silver

Rolex Lady-Datejust 31 31 mm 278275SVFLOMDP Rose Gold Silver Rolex Lady-Datejust 31 31 mm 278275SVFLOMDP Rose…

Reference 278275SVFLOMDP

Full watch configuration

Rolex Lady-Datejust 31 31 mm 278275SVFLOMDP Rose Gold Silver

$33,666.00 $36,200.00
Requested condition
Brand New
Requested accessories
Full Set

By Rolex

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Rolex Lady-Datejust 31 31 mm 278275SVFLOMDP Rose Gold Silver

Rolex Lady-Datejust 31 31 mm 278275SVFLOMDP Rose Gold Silver

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Rolex Lady-Datejust 31 31 mm 278275SVFLOMDP Rose Gold Silver

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The Rolex Lady-Datejust 31 reference 278275SVFLOMDP is a 31 mm rose gold watch featuring a silver floral motif dial, rose gold fluted bezel, and the iconic President bracelet. Every detail of this reference speaks to Rolex's commitment to refined femininity, from the delicate dial decoration to the warm glow of the 18k rose gold case and bracelet. Automatic movement and 100-meter water resistance ensure this is as practical as it is beautiful.

What sets the 278275SVFLOMDP apart is the interplay between the ornate floral motif dial and the architectural precision of the fluted bezel—a combination that makes it instantly recognizable as one of Rolex's most coveted ladies' references. Contact Bizak & Co. today to inquire about availability or buy this Lady-Datejust 31 online with confidence.

Compare it across every Lady-Datejust 31 reference we carry, or browse the full Rolex collection at Bizak & Co.

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The Rolex Lady-Datejust 31 has long been one of the most enduring symbols of horological elegance in the Rolex catalogue. Introduced as an evolution of the original Datejust—itself the world's first self-winding waterproof chronometer wristwatch to display the date—the Lady-Datejust line brings the same legendary architecture and finish standards to a 31 mm case sized expressly for the wrist it was designed to complement. Reference 278275SVFLOMDP represents the collection at its most opulent, crafted entirely in 18k Everose gold, Rolex's proprietary rose gold alloy formulated for lasting color stability.

The dial of the 278275SVFLOMDP is where this reference truly distinguishes itself. The silver floral motif surface is a tour de force of Rolex's in-house dial-making craft, incorporating delicate floral decorations that catch and scatter light in ways a plain or even guilloche dial simply cannot. This level of decoration is reserved for Rolex's most special references and signals that the wearer has chosen a piece that transcends mere timekeeping to become wearable art. The warm silver tone of the dial plays harmoniously against the rose gold case and bracelet, creating a cohesive, luxurious palette.

Framing the dial is a rose gold fluted bezel, one of the most iconic design elements in all of watchmaking. The engine-turned fluting was originally introduced by Rolex as a functional feature to secure the bezel, but it has since become a hallmark of elegance that collectors and enthusiasts worldwide recognize at a glance. On the 278275SVFLOMDP, the bezel is executed in the same 18k Everose gold as the case, ensuring a seamless, unified appearance that speaks of considered luxury.

The watch is presented on Rolex's celebrated President bracelet, a three-piece link design first created for the Day-Date and now synonymous with the upper tier of the Rolex range. Crafted entirely in 18k Everose gold, the President bracelet drapes the wrist with substantial, supple weight and is finished to the same exacting standard as the case. At the heart of the watch beats Rolex's automatic movement, delivering the reliable, self-winding precision that has made the Datejust family a trusted companion for generations. Water resistance to 100 meters (330 feet) adds a layer of everyday practicality that luxury watches at this price point do not always provide.

For collectors and first-time buyers alike, the Lady-Datejust 31 ref. 278275SVFLOMDP is an outstanding acquisition. It is rare, desirable, and holds value exceptionally well in the secondary market thanks to the universal recognition of the Datejust name and the premium nature of its all-rose-gold, floral-dial configuration. Whether you are drawn to it as a personal milestone piece, a gift for someone extraordinary, or a long-term investment, this reference delivers on every level. Bizak & Co. is proud to offer this watch and invites you to reach out directly for full details, current pricing, and purchase options.

Technical Details
Reference
278275SVFLOMDP
Model
Lady-Datejust 31
Movement
Automatic
Case material
Rose Gold
Bracelet material
Rose Gold
Dial
Silver floral motif
Case size
31mm
Requested condition
Brand New
Requested accessories
Full Set
FAQ

1. What makes the Rolex Lady-Datejust 31 ref. 278275SVFLOMDP special?
The 278275SVFLOMDP stands out for its rare combination of an 18k Everose gold case and bracelet, a silver floral motif dial, and a rose gold fluted bezel—a configuration that places it among Rolex's most decorative and collectible Ladies' references. The floral motif dial is hand-crafted in Rolex's workshops and is not found on entry-level Datejust references, making this piece genuinely uncommon. Together these elements create a watch of exceptional visual impact and enduring value.

2. What movement powers the Rolex Lady-Datejust 31 278275SVFLOMDP?
The 278275SVFLOMDP is powered by a Rolex automatic movement, providing self-winding convenience through the natural motion of the wrist. Rolex automatic movements are renowned for their precision, durability, and chronometer-certified accuracy standards. No manual winding is required under normal daily wear conditions.

3. What is the case size of the Lady-Datejust 31?
As the name indicates, the Lady-Datejust 31 measures 31 mm in diameter, placing it in the mid-size range of the Datejust family. This size is versatile enough to suit a broad range of wrist sizes and sits elegantly on both smaller and average-sized wrists. The 31 mm format also makes it a popular choice for those who prefer a refined, classic proportion over an oversized sports-watch aesthetic.

4. Is the Rolex Lady-Datejust 31 suitable for everyday wear?
Yes—the Lady-Datejust 31 ref. 278275SVFLOMDP is water resistant to 100 meters (330 feet), meaning it can handle everyday exposure to water including hand-washing, rain, and light swimming without concern. Rolex's Oyster case construction is one of the most robust in the industry, protecting the movement against dust, pressure, and moisture. While the floral motif dial and precious metal construction make it a dress watch at heart, it is entirely capable of daily wear.

5. What is the dial and case material of the 278275SVFLOMDP?
The dial is finished in silver with a decorative floral motif, a rare and highly desirable treatment crafted in Rolex's own ateliers. The case, bezel, and President bracelet are all made from 18k Everose gold, Rolex's proprietary rose gold alloy that is exclusive to the brand and engineered to resist fading over time. This all-precious-metal configuration makes the 278275SVFLOMDP one of the most luxurious expressions of the Lady-Datejust line.

6. Is the Rolex Lady-Datejust 31 278275SVFLOMDP a good buy, and how can I purchase it from Bizak & Co.?
The Lady-Datejust 31 in full rose gold with a floral motif dial consistently performs well in the secondary market due to its rarity, all-precious-metal construction, and the enduring global demand for the Datejust name. It is both a statement of personal style and a sound horological investment. To purchase or inquire about the 278275SVFLOMDP, simply contact Bizak & Co. through bizakandco.com and a specialist will assist you with availability, pricing, and secure checkout options.

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Eligible watches may be returned within 90 days for store credit. Brand-new watches and other exclusions are final sale.

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