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Rolex Lady-Datejust 31 31 mm 278278SRDVIP Yellow Gold Silver

Rolex Lady-Datejust 31 31 mm 278278SRDVIP Yellow Gold Silver Rolex Lady-Datejust 31 31 mm 278278SRDVIP Yellow…

Reference 278278SRDVIP

Full watch configuration

Rolex Lady-Datejust 31 31 mm 278278SRDVIP Yellow Gold Silver

$33,665.00 $36,199.00
Requested condition
Brand New
Requested accessories
Full Set

By Rolex

Sourced to order. We confirm the watch, condition and final price before purchase. Reference images shown.

Eligible watches: 90-day returns for store credit only. Brand-new watches and other exclusions are final sale. Return terms.

Rolex Lady-Datejust 31 31 mm 278278SRDVIP Yellow Gold Silver

Rolex Lady-Datejust 31 31 mm 278278SRDVIP Yellow Gold Silver

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Rolex Lady-Datejust 31 31 mm 278278SRDVIP Yellow Gold Silver

Catalogue watch price: $33,665.00 USD

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The Rolex Lady-Datejust 31 ref. 278278SRDVIP is an 18k yellow gold 31mm dress watch featuring a silver dial with Roman numerals and a diamond-set VI marker, a yellow gold fluted bezel, and the iconic President bracelet. Powered by an automatic movement and rated to 100 meters of water resistance, this reference represents the pinnacle of Rolex's feminine luxury watchmaking.

What sets reference 278278SRDVIP apart is the harmonious all-yellow-gold composition — case, fluted bezel, and President bracelet — paired with the refined silver dial for a look that transitions effortlessly from boardroom to black tie. Contact Bizak & Co. today to inquire about availability, pricing, or to buy this Rolex Lady-Datejust 31 online.

Compare it across every Lady-Datejust 31 reference we carry, or browse the full Rolex collection at Bizak & Co.

Buy this Lady-Datejust 31, trade in your current watch, or sell us yours. Contact Bizak & Co. to make an offer or request a fair-market valuation.

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The Rolex Lady-Datejust is one of the most enduring icons in watchmaking history, tracing its origins to 1957 when Rolex introduced a scaled-down version of the original Datejust — itself the world's first self-winding, waterproof wristwatch to display the date in a window at 3 o'clock. Over seven decades, the Lady-Datejust has remained the definitive expression of Swiss luxury in a women's dress watch, worn by heads of state, cultural luminaries, and discerning collectors across the globe. The modern 31mm case size occupies a sweet spot between the 28mm Lady-Datejust and the full 36mm Datejust, offering a versatile and confident presence on a wide range of wrist sizes.

Reference 278278SRDVIP is an all-18k yellow gold configuration, meaning the 31mm Oyster case, the fluted bezel, and the five-link President bracelet are all crafted from Rolex's proprietary 18k yellow gold. This monochromatic gold-on-gold presentation is among the most prestigious and sought-after builds in the Lady-Datejust lineup, creating an unbroken warm luster from lug to clasp. The fluted bezel, one of Rolex's most recognizable design signatures, was originally conceived as a functional tool for screwing the bezel onto the case but has evolved into a symbol of Rolex's commitment to fine finishing and decorative excellence.

The silver dial on this reference is appointed with Roman numeral hour markers and a diamond-set VI marker, a detail that introduces a carefully calibrated touch of brilliance without overwhelming the classical layout. The result is a dial that reads with the quiet confidence of a dress watch while hinting at the gem-setting craft for which Rolex is celebrated. The date aperture at 3 o'clock, enhanced by Rolex's magnifying Cyclops lens on the sapphire crystal, keeps the watch firmly grounded in its Datejust heritage.

Beneath the case, an automatic movement drives the watch with the reliability and precision that have made Rolex the benchmark of the Swiss industry. The Oyster case provides 100 meters (330 feet) of water resistance, a remarkable specification for a fine jewelry watch that ensures everyday confidence whether at a poolside luncheon or caught in the rain. The President bracelet, reserved exclusively for the Day-Date and the all-precious-metal Lady-Datejust, features a concealed Crownclasp that maintains the bracelet's elegant uninterrupted line on the wrist.

Buying reference 278278SRDVIP from Bizak & Co. means working with a specialist dealer who sources, inspects, and stands behind every Rolex in our inventory. Whether you are adding a cornerstone piece to a growing collection, searching for a meaningful gift, or upgrading from a previous Lady-Datejust, our team is ready to guide you through the process with transparency and expertise. Reach out to Bizak & Co. to check current availability, request detailed photographs, or purchase this Rolex Lady-Datejust 31 online with confidence. Please note that Bizak & Co. is not an authorized Rolex dealer.

Technical Details
Reference
278278SRDVIP
Model
Lady-Datejust 31
Movement
Automatic
Case material
Yellow Gold
Bracelet material
Yellow Gold
Dial
Silver with Roman numeral and diamond VI marker
Case size
31mm
Requested condition
Brand New
Requested accessories
Full Set
FAQ

1. What makes the Rolex Lady-Datejust 31 ref. 278278SRDVIP special?
Reference 278278SRDVIP stands out for its all-18k yellow gold construction — case, fluted bezel, and President bracelet — paired with a silver Roman numeral dial featuring a diamond VI marker. This configuration represents the most prestigious build in the Lady-Datejust 31 family and is among the most recognizable luxury watches for women in the world.

2. What movement powers the Rolex Lady-Datejust 31 278278SRDVIP?
This reference is equipped with a Rolex automatic movement, delivering the self-winding reliability and precision that define the brand. The Oyster case seals the movement to a water resistance of 100 meters (330 feet), ensuring durability well beyond what most dress watches offer.

3. What is the case size of the Lady-Datejust 278278SRDVIP?
The case measures 31mm in diameter, placing it in Rolex's mid-size Lady-Datejust category. This size offers a more assertive wrist presence than the 28mm model while remaining elegantly proportioned for a wide variety of wrist sizes.

4. Is the Rolex Lady-Datejust 31 suitable for everyday wear?
Yes — despite its luxurious all-yellow-gold finish and diamond detail, the Lady-Datejust 31 is built as a true Rolex Oyster, water resistant to 100 meters and cased in robust 18k gold. It transitions seamlessly from daily wear to formal occasions, making it one of the most versatile fine watches available.

5. What is the dial and bezel like on the 278278SRDVIP?
The dial is silver with classic Roman numeral hour markers and a diamond-set VI marker, giving the watch a refined blend of tradition and brilliance. The bezel is an 18k yellow gold fluted bezel, one of Rolex's most iconic design elements, finished to a mirror-bright faceted surface.

6. How can I buy the Rolex Lady-Datejust 31 278278SRDVIP from Bizak & Co.?
You can browse and purchase this reference directly at bizakandco.com or contact our team for personalized assistance, detailed photos, and pricing. Bizak & Co. is a specialist pre-owned luxury watch dealer — not an authorized Rolex dealer — and we encourage all buyers to reach out so we can ensure a smooth and transparent transaction.

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5 Years Warranty

Our five-year Bizak & Co. warranty covers manufacturing defects affecting mechanical operation under normal use, starting on delivery. It is separate from any remaining manufacturer warranty.

Exclusions include accidental damage, misuse, water damage, cosmetic damage, normal wear, loss and theft. Coverage and service availability for vintage or modified watches are confirmed in writing before purchase.

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90-Day Returns for Store Credit

Eligible watches may be returned within 90 days for store credit. Brand-new watches and other exclusions are final sale.

Read eligibility, condition requirements, and exclusions.

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U.S. overnight shipping is $100; international shipping is $500. Dispatch takes 2–3 business days after your wire clears. International transit times vary. Shipping details.

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