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Rolex Lady-Datejust 31 31 mm 278285RBRWRDP Rose Gold/Diamonds White

Rolex Lady-Datejust 31 31 mm 278285RBRWRDP Rose Gold/Diamonds White Rolex Lady-Datejust 31 31 mm 278285RBRWRDP Rose…

Reference 278285RBRWRDP

Full watch configuration

Rolex Lady-Datejust 31 31 mm 278285RBRWRDP Rose Gold/Diamonds White

$47,151.00 $50,700.00
Requested condition
Brand New
Requested accessories
Full Set

By Rolex

Sourced to order. We confirm the watch, condition and final price before purchase. Reference images shown.

Eligible watches: 90-day returns for store credit only. Brand-new watches and other exclusions are final sale. Return terms.

Rolex Lady-Datejust 31 31 mm 278285RBRWRDP Rose Gold/Diamonds White

Rolex Lady-Datejust 31 31 mm 278285RBRWRDP Rose Gold/Diamonds White

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Rolex Lady-Datejust 31 31 mm 278285RBRWRDP Rose Gold/Diamonds White

Catalogue watch price: $47,151.00 USD

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The Rolex Lady-Datejust 31 reference 278285RBRWRDP is an 18k rose gold 31mm wristwatch featuring a diamond-set bezel, white dial, and the iconic President bracelet. This reference represents Rolex's pinnacle of feminine elegance, combining precious metal construction with brilliant diamond accents across the bezel.

What sets the 278285RBRWRDP apart is its seamless fusion of horology and high jewellery—the diamond bezel, lustrous white dial, and rose gold case create a timepiece that transcends everyday luxury. Contact Bizak & Co. today to inquire about availability and pricing for this exceptional Lady-Datejust 31.

Compare it across every Lady-Datejust 31 reference we carry, or browse the full Rolex collection at Bizak & Co.

Buy this Lady-Datejust 31, trade in your current watch, or sell us yours. Contact Bizak & Co. to make an offer or request a fair-market valuation.

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The Rolex Lady-Datejust 31 in reference 278285RBRWRDP stands as one of the most coveted expressions of the Datejust lineage, a collection that has defined refined timekeeping for women since Rolex introduced the Lady-Datejust in 1957. Sized at a versatile 31mm, this reference occupies a sweet spot between the classic 28mm and the larger 36mm, offering a confident wrist presence without sacrificing femininity. The combination of 18k Everose gold—Rolex's proprietary rose gold alloy prized for its lasting warm hue—and brilliant-cut diamond accents elevates this piece firmly into the realm of luxury jewellery as much as precision watchmaking.

The diamond-set bezel of the 278285RBRWRDP is a defining visual signature, encircling the dial with a continuous ring of scintillating stones that catch and scatter light from every angle. Complementing the bezel is the white dial, which provides a luminous, clean backdrop that allows the diamond hour markers to stand out with maximum clarity. The overall composition is one of effortless coherence: warm rose gold, icy white, and the sparkle of diamonds working in concert to produce a watch that photographs beautifully and impresses in person.

Powering the Lady-Datejust 31 is a Rolex-certified automatic movement, a self-winding caliber that reflects decades of in-house research and manufacturing. Rolex movements are assembled and tested to exacting tolerances, earning COSC chronometer certification before undergoing Rolex's own more stringent in-house precision testing. The result is a movement that keeps exceptional time day in and day out, requiring nothing more than the natural motion of the wrist to stay wound.

The President bracelet completes the package with a level of prestige matched by few other bracelets in watchmaking. Originally introduced on the Rolex Day-Date in 1956 and subsequently offered on select Lady-Datejust references, the President bracelet is characterized by its semi-circular three-piece links and its concealed crowned clasp, both of which lend a fluid, jewel-like drape on the wrist. In 18k Everose gold, the bracelet feels substantive and luxurious, underscoring that this is a watch built entirely from precious materials without compromise.

From an investment and collectibility standpoint, fully set rose gold Datejust references with diamond bezels and President bracelets consistently hold strong resale values within the pre-owned market, driven by enduring demand and limited supply of mint-condition examples. The 278285RBRWRDP appeals to discerning collectors, gift buyers seeking a milestone timepiece, and fashion-forward wearers who want a watch that functions as both a precision instrument and a statement jewel. At Bizak & Co., every watch in our inventory is sourced with care and presented with full transparency. We invite you to reach out to our team at bizakandco.com to learn more about this reference, discuss pricing, or arrange a purchase.

Technical Details
Reference
278285RBRWRDP
Model
Lady-Datejust 31
Movement
Automatic
Case material
Rose Gold
Bracelet material
Rose Gold
Dial
White with diamond hour markers
Case size
31mm
Requested condition
Brand New
Requested accessories
Full Set
FAQ

1. What makes the Rolex Lady-Datejust 31 ref. 278285RBRWRDP special?
The 278285RBRWRDP combines an 18k Everose gold case and President bracelet with a factory diamond-set bezel and white dial, representing one of the most luxurious configurations available in the Lady-Datejust 31 lineup. The use of Rolex's proprietary Everose gold alloy ensures the warm rose tone remains stable and does not fade over time. This reference is equally at home as a daily wear luxury watch and a high-jewellery statement piece.

2. What movement powers the Rolex Lady-Datejust 31 278285RBRWRDP?
This Lady-Datejust 31 is powered by a Rolex automatic self-winding movement, wound by the natural motion of the wearer's wrist via a rotor. Rolex manufactures its movements entirely in-house to chronometer-grade precision standards. The specific caliber designation is not listed in our current product documentation, so we recommend contacting Bizak & Co. directly for the most detailed technical specifications.

3. What is the case size of the Rolex Lady-Datejust 278285RBRWRDP?
The case measures 31mm in diameter, placing it in Rolex's mid-size Lady-Datejust category. This size offers a balanced, elegant wrist presence suitable for a wide range of wrist sizes, larger than the petite 28mm yet more refined and feminine than the 36mm. The 31mm diameter has become a preferred choice among collectors who want a watch that reads with confidence.

4. Is the Rolex Lady-Datejust 31 278285RBRWRDP suitable for everyday wear?
Yes—despite its jewellery-like appearance, the Lady-Datejust 31 is a fully capable daily watch built on Rolex's robust engineering standards, including a water resistance of 100 meters (330 feet). The Oyster case construction and screw-down crown protect the movement from dust and moisture in everyday situations. Whether worn to a formal occasion or a business setting, the 278285RBRWRDP transitions effortlessly.

5. What are the dial and bezel details of the 278285RBRWRDP?
The dial is white, providing a clean and luminous surface that pairs harmoniously with the warm rose gold case and bracelet. The bezel is set with brilliant-cut diamonds, forming a continuous band of sparkle that frames the dial. Together, the white dial and diamond bezel create a high-contrast, jewellery-forward aesthetic that is distinctly feminine and unmistakably Rolex.

6. Is the Rolex Lady-Datejust 31 278285RBRWRDP a good buy and how can I purchase it from Bizak & Co.?
Fully set rose gold Lady-Datejust references with diamond bezels and President bracelets are consistently sought after in the luxury watch market, reflecting strong demand relative to supply of well-preserved examples. At Bizak & Co., we are committed to sourcing quality timepieces and presenting them with full transparency to our clients. Visit bizakandco.com or contact our team directly to inquire about availability, pricing, and purchasing options for this reference.

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90-Day Returns for Store Credit

Eligible watches may be returned within 90 days for store credit. Brand-new watches and other exclusions are final sale.

Read eligibility, condition requirements, and exclusions.

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U.S. overnight shipping is $100; international shipping is $500. Dispatch takes 2–3 business days after your wire clears. International transit times vary. Shipping details.

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