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Rolex Lady-Datejust 31 31 mm 278288RBRMOP Yellow Gold/Diamonds White Mother of Pearl

Rolex Lady-Datejust 31 31 mm 278288RBRMOP Yellow Gold/Diamonds White Mother of Pearl Rolex Lady-Datejust 31 31 mm 278288RBRMOP Yellow…

Reference 278288RBRMOP

Full watch configuration

Rolex Lady-Datejust 31 31 mm 278288RBRMOP Yellow Gold/Diamonds White Mother of Pearl

$73,920.00
Requested condition
Brand New
Requested accessories
Full Set

By Rolex

Sourced to order. We confirm the watch, condition and final price before purchase. Reference images shown.

Eligible watches: 90-day returns for store credit only. Brand-new watches and other exclusions are final sale. Return terms.

Rolex Lady-Datejust 31 31 mm 278288RBRMOP Yellow Gold/Diamonds White Mother of Pearl

Rolex Lady-Datejust 31 31 mm 278288RBRMOP Yellow Gold/Diamonds White Mother of Pearl

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Rolex Lady-Datejust 31 31 mm 278288RBRMOP Yellow Gold/Diamonds White Mother of Pearl

Catalogue watch price: $73,920.00 USD

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The Rolex Lady-Datejust 31 reference 278288RBRMOP is a 31mm automatic wristwatch crafted in 18k yellow gold, showcasing a white mother-of-pearl dial and a diamond-set bezel atop Rolex's iconic President bracelet. Every element of this reference is designed to project refined luxury, making it one of the most recognizable and coveted ladies' timepieces in the world.

What sets the 278288RBRMOP apart is the luminous depth of its white mother-of-pearl dial paired with the brilliance of its diamond bezel — a combination that delivers understated glamour around the clock. Contact Bizak & Co. today to inquire about availability, pricing, and to buy this stunning Rolex Lady-Datejust 31 online.

Compare it across every Lady-Datejust 31 reference we carry, or browse the full Rolex collection at Bizak & Co.

Buy this Lady-Datejust 31, trade in your current watch, or sell us yours. Contact Bizak & Co. to make an offer or request a fair-market valuation.

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The Rolex Lady-Datejust is one of the most enduring icons in fine watchmaking, first introduced in 1957 as the first self-winding, waterproof watch with a date display sized specifically for the female wrist. Over the decades it has evolved in materials, dial artistry, and bracelet design while retaining the instantly legible date window and clean symmetry that made it legendary. Reference 278288RBRMOP represents the line at its most opulent, combining precious metal, gemstone craftsmanship, and Rolex's signature bracelet into one cohesive jewel for the wrist.

The case of the 278288RBRMOP is fashioned entirely in 18k yellow gold — a warm, rich tone that Rolex refers to as Yellow Rolesor in its full-gold expression — measuring 31mm in diameter. At this size the watch sits beautifully on a range of wrist sizes, substantial enough to read confidently as a statement piece yet refined enough to layer effortlessly with bracelets or dress jewelry. The Oyster case's robust construction also provides 100 meters (330 feet) of water resistance, a practical assurance rarely expected in a watch of this jeweled character.

The dial of this reference is set with white mother-of-pearl, a material prized for its organic iridescence and the way it shifts subtly in changing light. No two mother-of-pearl dials are identical, giving each watch a quietly unique character. Framing the case is a bezel set with diamonds, adding a continuous ring of brilliance that elevates the watch from everyday luxury to genuine fine jewelry. Together, the glowing dial and the diamond-set bezel create a synergy that photographs beautifully yet rewards even more in person.

Powering the Lady-Datejust 31 is a Rolex automatic movement, regulated by the brand's Superlative Chronometer standard, which means it has been certified to a precision of plus or minus two seconds per day — a level of accuracy that exceeds the requirements of the Swiss Official Chronometer Testing Institute. The self-winding rotor keeps the movement wound through the natural motion of the wearer's wrist, requiring no battery and minimal intervention beyond regular servicing. This marriage of gem-set aesthetics and serious mechanical performance is the hallmark of the Datejust family.

The President bracelet — developed by Rolex in 1956 and debuted on the Day-Date — is fitted here, lending the 278288RBRMOP a horological pedigree that goes beyond its visual splendor. Its semi-circular three-piece links in 18k yellow gold drape fluidly and wear with extraordinary comfort, secured by Rolex's concealed Crown Clasp for a seamless finish. Owning a Rolex on the President bracelet places the wearer in illustrious company and signals a deep appreciation for the craft.

At Bizak & Co., we specialize in sourcing and presenting pre-owned and unworn luxury timepieces of this caliber with full transparency and expertise. The Rolex Lady-Datejust 31 reference 278288RBRMOP is among the most sought-after references in the current market, prized by collectors and first-time luxury buyers alike. We invite you to contact us directly to discuss availability, condition details, and to purchase this exceptional watch — your dream Rolex is ready when you are.

Technical Details
Reference
278288RBRMOP
Model
Lady-Datejust 31
Movement
Automatic
Case material
Yellow Gold
Bracelet material
Yellow Gold
Dial
White mother-of-pearl
Case size
31mm
Requested condition
Brand New
Requested accessories
Full Set
FAQ

1. What makes the Rolex Lady-Datejust 31 reference 278288RBRMOP special?
The 278288RBRMOP combines an 18k yellow gold Oyster case with a diamond-set bezel, a white mother-of-pearl dial, and Rolex's prestigious President bracelet — one of the most luxurious configurations available in the Lady-Datejust 31 lineup. The iridescent mother-of-pearl dial shifts in light in a way no printed or lacquered dial can replicate, making this reference a true piece of wearable art.

2. What movement powers the Rolex Lady-Datejust 31 278288RBRMOP?
This watch is driven by a Rolex automatic movement, certified as a Superlative Chronometer to a precision standard of approximately plus or minus two seconds per day. The self-winding rotor means the watch stays powered through the natural motion of the wrist, requiring no battery.

3. What is the case size of the Lady-Datejust 31?
As the name indicates, the Lady-Datejust 31 measures 31mm in diameter, a size that occupies the sweet spot between classic ladies' proportions and the modern preference for a slightly bolder wrist presence. It wears comfortably on a wide range of wrist sizes.

4. Is the Rolex Lady-Datejust 31 suitable for everyday wear?
Absolutely — despite its diamond bezel and precious-metal construction, the Lady-Datejust 31 is built on Rolex's Oyster case architecture, which offers 100 meters (330 feet) of water resistance and exceptional durability. It transitions seamlessly from a business setting to a formal evening occasion, making it a genuinely versatile daily companion.

5. What is the dial and bezel material on the 278288RBRMOP?
The dial is crafted from white mother-of-pearl, a natural material with a living, iridescent finish that shifts subtly under different lighting conditions. The bezel is set with diamonds, creating a brilliant frame that enhances the luminosity of the dial and the warmth of the yellow gold case.

6. How can I buy the Rolex Lady-Datejust 31 278288RBRMOP from Bizak & Co.?
You can browse and inquire about this reference directly at bizakandco.com or reach out to our team for personalized assistance with availability and pricing. Bizak & Co. is a trusted luxury watch dealer — while we are not an authorized Rolex dealer, we pride ourselves on transparency, expertise, and exceptional service for every client.

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Our five-year Bizak & Co. warranty covers manufacturing defects affecting mechanical operation under normal use, starting on delivery. It is separate from any remaining manufacturer warranty.

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90-Day Returns for Store Credit

Eligible watches may be returned within 90 days for store credit. Brand-new watches and other exclusions are final sale.

Read eligibility, condition requirements, and exclusions.

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U.S. overnight shipping is $100; international shipping is $500. Dispatch takes 2–3 business days after your wire clears. International transit times vary. Shipping details.

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