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Rolex Lady-Datejust 31 31 mm 278288RBRSDP Yellow Gold/Diamonds Silver

Rolex Lady-Datejust 31 31 mm 278288RBRSDP Yellow Gold/Diamonds Silver Rolex Lady-Datejust 31 31 mm 278288RBRSDP Yellow…

Reference 278288RBRSDP

Full watch configuration

Rolex Lady-Datejust 31 31 mm 278288RBRSDP Yellow Gold/Diamonds Silver

$46,407 $49,900
Requested condition
Brand New
Requested accessories
Full Set

By Rolex

Sourced to order. We confirm the watch, condition and final price before purchase. Reference images shown.

Eligible watches: 90-day returns for store credit only. Brand-new watches and other exclusions are final sale. Return terms.

Rolex Lady-Datejust 31 31 mm 278288RBRSDP Yellow Gold/Diamonds Silver

Rolex Lady-Datejust 31 31 mm 278288RBRSDP Yellow Gold/Diamonds Silver

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Rolex Lady-Datejust 31 31 mm 278288RBRSDP Yellow Gold/Diamonds Silver

Catalogue watch price: $46,407

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The Rolex Lady-Datejust 31 ref. 278288RBRSDP is a 31mm automatic wristwatch crafted in 18k yellow gold, featuring a factory diamond-set bezel, a clean silver dial, and the iconic President bracelet. This combination of precious metal, diamond brilliance, and Rolex's signature date complication makes it one of the most recognized luxury watches for women in the world.

Reference 278288RBRSDP stands out for its harmonious pairing of the warm glow of yellow gold with the icy sparkle of a fully diamond-set bezel — a balance of boldness and elegance that translates effortlessly from boardroom to black tie. Contact Bizak & Co. today to purchase this exceptional Rolex Lady-Datejust 31 online or inquire about availability.

Compare it across every Lady-Datejust 31 reference we carry, or browse the full Rolex collection at Bizak & Co.

Buy this Lady-Datejust 31, trade in your current watch, or sell us yours. Contact Bizak & Co. to make an offer or request a fair-market valuation.

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The Rolex Lady-Datejust is one of the most enduring icons in watchmaking history, tracing its origins to 1957 as the first self-winding, waterproof, date-displaying wristwatch sized specifically for women. Over the decades it has become synonymous with refined achievement, worn by world leaders, artists, and tastemakers who demand both function and impeccable style. The 31mm case size — introduced to bridge the classic 26mm Ladies and the 36mm full-size Datejust — offers a versatile, contemporary fit that reads as purposeful and modern on virtually every wrist.

Reference 278288RBRSDP is built on a 31mm case and bracelet crafted entirely in 18k yellow gold, a material Rolex produces in its own foundry to exacting standards of purity and consistency. The warm, rich tone of yellow gold gives this reference a decidedly glamorous character, one that aligns perfectly with the President bracelet — a three-piece link design originally created in 1956 as Rolex's most prestigious bracelet and offered exclusively on Lady-Datejust and Day-Date models. Together, the yellow gold case and President bracelet form a seamless, sculpted silhouette that drapes the wrist with understated weight and luxury.

The factory diamond-set bezel is among the most covetable elements of this reference. Rolex's gem-setting artisans individually select, cut, and set each diamond to maximize brilliance and ensure perfectly matched color and clarity, transforming the bezel into a continuous arc of light that catches every angle of illumination. Paired against the cool, polished silver dial, the diamonds create a striking contrast — warm gold, icy sparkle, and a serene dial surface that keeps the date display legible and the overall presentation uncluttered.

Powering the Lady-Datejust 31 is a Rolex-certified automatic movement, a self-winding mechanical caliber that reflects decades of in-house research and development. Rolex movements undergo the brand's stringent Superlative Chronometer testing — a proprietary standard that goes beyond COSC certification — ensuring precision, reliability, and consistency in daily wear. The movement winds continuously via a Perpetual rotor, meaning the watch maintains its power reserve through the natural motion of the wearer's wrist.

For collectors and buyers searching to buy a Rolex Lady-Datejust 31 278288RBRSDP online, Bizak & Co. at bizakandco.com offers a trusted destination for pre-owned and unworn Rolex timepieces. Our team of experienced specialists carefully sources and evaluates every watch we offer, providing transparent descriptions and dedicated personal service. Whether you are acquiring this yellow gold diamond bezel Lady-Datejust 31 as a personal milestone piece, a gift, or an addition to a serious collection, Bizak & Co. invites you to reach out directly — we are here to make your purchase exceptional from first inquiry to final delivery.

Technical Details
Reference
278288RBRSDP
Model
Lady-Datejust 31
Movement
Automatic
Case material
Yellow Gold
Bracelet material
Yellow Gold
Dial
Silver
Case size
31mm
Requested condition
Brand New
Requested accessories
Full Set
FAQ

1. What makes the Rolex Lady-Datejust 31 ref. 278288RBRSDP special?
Reference 278288RBRSDP combines an 18k yellow gold case and President bracelet with a factory-set diamond bezel and a silver dial — a full precious-metal package that represents Rolex's highest expression of the Lady-Datejust line. The diamond bezel is set in-house by Rolex artisans to exacting gem-selection standards, making it a distinctly elevated choice within the Datejust family.

2. What movement powers the Rolex Lady-Datejust 31 278288RBRSDP?
This reference is powered by a Rolex automatic (self-winding) movement, certified to the brand's proprietary Superlative Chronometer standard for precision and reliability. It winds continuously via a Perpetual rotor through the motion of the wearer, requiring no manual winding during regular wear.

3. What is the case size of the Lady-Datejust 278288RBRSDP?
The case measures 31mm in diameter, positioning it as a mid-size option within the Datejust family — larger than the classic 28mm Ladies and smaller than the full 36mm Datejust. This size offers a versatile, modern fit suitable for a wide range of wrist sizes.

4. Is the Rolex Lady-Datejust 31 suitable for everyday wear?
Yes — while the 278288RBRSDP is undeniably a glamorous dress watch, it is built to Rolex's hallmark standards of robustness and functionality. The 18k yellow gold case and President bracelet are both highly durable in daily use, and the watch is designed to accompany an active lifestyle as confidently as a formal occasion.

5. What is the dial and bezel like on the 278288RBRSDP?
The dial is silver — a clean, polished surface that provides excellent legibility and a timeless aesthetic. The bezel is set with diamonds by Rolex's in-house gem specialists, with each stone individually selected for matched color and brilliance, forming a continuous ring of sparkle around the yellow gold case.

6. How can I buy the Rolex Lady-Datejust 31 278288RBRSDP from Bizak & Co.?
You can inquire about or purchase this Rolex Lady-Datejust 31 ref. 278288RBRSDP directly through bizakandco.com. Our team is available to answer questions about condition, provenance, and pricing, and we offer personalized service throughout the buying process — please reach out via our website contact page or call us directly.

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Bizak & Co. Warranty

Five-year warranty, separate from any manufacturer warranty.

Five-Year Warranty

Our five-year Bizak & Co. warranty covers manufacturing defects affecting mechanical operation under normal use, starting on delivery. It is separate from any remaining manufacturer warranty.

Exclusions include accidental damage, misuse, water damage, cosmetic damage, normal wear, loss and theft. Coverage and service availability for vintage or modified watches are confirmed in writing before purchase.

Read the full warranty terms and service instructions. 

Return policy

Eligible watches may be returned within 90 days for store credit. Brand-new watches and other exclusions are final sale.

Read eligibility, condition requirements, and exclusions.

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U.S. overnight shipping is $100; international shipping is $500. Dispatch takes 2–3 business days after your wire clears. International transit times vary. Shipping details.

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