Skip to product information
Rolex Lady-Datejust 31 31 mm 278343RBRCSJ Steel/Yellow Gold/Diamonds Champagne

Rolex Lady-Datejust 31 31 mm 278343RBRCSJ Steel/Yellow Gold/Diamonds Champagne Rolex Lady-Datejust 31 31 mm 278343RBRCSJ Steel/Yellow…

Reference 278343RBRCSJ

Full watch configuration

Rolex Lady-Datejust 31 31 mm 278343RBRCSJ Steel/Yellow Gold/Diamonds Champagne

$14,973.00 $16,100.00
Requested condition
Brand New
Requested accessories
Not Specified

By Rolex

Sourced to order. We confirm the watch, condition and final price before purchase. Reference images shown.

Eligible watches: 90-day returns for store credit only. Brand-new watches and other exclusions are final sale. Return terms.

Rolex Lady-Datejust 31 31 mm 278343RBRCSJ Steel/Yellow Gold/Diamonds Champagne

Rolex Lady-Datejust 31 31 mm 278343RBRCSJ Steel/Yellow Gold/Diamonds Champagne

Current Catalogue Asking Price:

Your Offer

$

Submit your offer for review. Availability and the final price require confirmation.

Preferred Contact Method
I have a trade-in / add a note

Reserve with $200

Rolex Lady-Datejust 31 31 mm 278343RBRCSJ Steel/Yellow Gold/Diamonds Champagne

Catalogue watch price: $14,973.00 USD

Your $200 deposit is applied to the watch’s purchase price. It is refundable only if Bizak & Co. cannot fulfill your order.

Estimated remaining balance: $. Pay by bank wire or cryptocurrency after we confirm your watch and final invoice. Shipping and applicable taxes are additional.

Shipping details · Return terms

Watch shipping is paid with the final balance: $100 for U.S. overnight delivery or $500 internationally. Applicable taxes and import charges are additional.

After payment, our team starts the tailored search and contacts you to confirm the specific watch and final invoice. A deposit does not guarantee a unit, the listed price or a delivery date.

Need installments? Check eligibility before paying a deposit.

Speak with a Bizak & Co. specialist about this piece

|Call or Text

The Rolex Lady-Datejust 31 reference 278343RBRCSJ is a brand-new 31mm luxury timepiece crafted in Oystersteel and 18k yellow gold, crowned with a diamond-set yellow gold domed bezel and finished with a luminous champagne dial. Resting on the classic Jubilee bracelet, this certified authentic example represents the pinnacle of Rolex's mid-size dress watch tradition.

Reference 278343RBRCSJ stands out for its seamless blend of precious materials, radiant champagne dial, and the enduring elegance of the Lady-Datejust silhouette — a combination that transitions effortlessly from boardroom to black-tie. Contact Bizak and Co. today to purchase this stunning Rolex Lady-Datejust 31 online or inquire for more details.

Compare it across every Lady-Datejust 31 reference we carry, or browse the full Rolex collection at Bizak & Co.

Buy this Lady-Datejust 31, trade in your current watch, or sell us yours. Contact Bizak & Co. to make an offer or request a fair-market valuation.

Not the exact one you’re looking for?

Source your dream watch

Learn More

The Rolex Lady-Datejust is one of the most storied names in fine watchmaking — the Lady-Datejust lineage traces back to 1957, when Rolex introduced the world's first self-winding waterproof wristwatch scaled specifically for a woman's wrist. Decades on, the 31mm case size occupies the sweet spot between the slender 28mm and the full-size 36mm, making it a versatile choice for collectors who appreciate refined proportions without sacrificing legibility. Reference 278343RBRCSJ represents a thoroughly modern interpretation of that legacy, combining Rolex's own Oystersteel alloy with 18k yellow gold and a sparkling diamond-set domed bezel for an aesthetic that is simultaneously sporty and opulent.

The case and bracelet construction of the 278343RBRCSJ exemplify Rolex's obsessive attention to finishing. Oystersteel, a proprietary 904L stainless steel, offers exceptional corrosion resistance and takes a mirror polish that rivals precious metals. The two-tone configuration pairs this steel with warm 18k yellow gold on the bezel, lugs, and Jubilee bracelet centre links — a pairing Rolex has refined over generations. The yellow gold domed bezel is set with diamonds that catch light from every angle, elevating the watch from everyday accessory to genuine jewellery-grade statement piece.

At the heart of the dial sits a champagne finish that has long been associated with understated luxury in the Datejust family. Champagne dials photograph warmly, aging gracefully under changing light conditions, and complement the yellow gold elements of the case and bracelet in a cohesive tonal palette. The iconic date window at three o'clock, protected by the signature Cyclops lens, remains the defining functional signature of every Datejust reference, providing instant, magnified date reading in keeping with the model's original charter.

Powering the watch is a Rolex automatic movement, a self-winding calibre that upholds the brand's reputation for precision and reliability. Rolex movements are manufactured entirely in-house, regulated to chronometer standards certified by the Swiss Official Chronometer Testing Institute (COSC), and then further tested by Rolex's own stringent Superlative Chronometer programme. The Oyster case provides water resistance to 100 metres (330 feet), ensuring this watch is as practical as it is beautiful — suited for everyday life without reservation.

The Jubilee bracelet is an integral part of what makes this reference so desirable. Introduced by Rolex in 1945 alongside the original Datejust, the five-piece link Jubilee design is widely regarded as one of the most elegant metal bracelets ever created. On the 278343RBRCSJ, the bracelet echoes the two-tone theme of the case, with yellow gold centre links flowing into Oystersteel outer links, all secured by the Crownclasp with an Easylink comfort extension system for a perfect fit in every season.

Bizak and Co. is proud to offer this brand-new, certified authentic Rolex Lady-Datejust 31 reference 278343RBRCSJ for sale online. Whether you are buying your first Rolex or adding a definitive two-tone diamond-bezel piece to an established collection, this reference delivers on every dimension — craftsmanship, heritage, wearability, and long-term value. Reach out to the Bizak and Co. team to buy online, ask questions, or arrange a closer look; we are committed to making your acquisition of this exceptional timepiece seamless and confident.

Technical Details
Reference
278343RBRCSJ
Model
Lady-Datejust 31
Movement
Automatic
Case material
Two-Tone
Bracelet material
Two-Tone
Dial
Champagne
Case size
31mm
Requested condition
Brand New
Requested accessories
Not Specified
FAQ

1. What makes the Rolex Lady-Datejust 31 reference 278343RBRCSJ special?
Reference 278343RBRCSJ combines Oystersteel and 18k yellow gold construction with a diamond-set yellow gold domed bezel, a champagne dial, and the classic Jubilee bracelet in a versatile 31mm case. This two-tone, diamond-adorned configuration is among the most sought-after configurations in the Lady-Datejust lineup, balancing sportiness with jewellery-level luxury. It is offered here as a brand-new, certified authentic example.

2. What movement powers the Rolex Lady-Datejust 31 278343RBRCSJ?
The watch is powered by a Rolex automatic self-winding movement, built entirely in-house by Rolex. Rolex automatic calibres are certified as Superlative Chronometers, meeting accuracy standards that exceed COSC certification requirements. This ensures reliable, precise timekeeping suitable for daily wear.

3. What is the case size of the Lady-Datejust 278343RBRCSJ?
The case measures 31mm in diameter, placing it in the mid-size category of the Lady-Datejust family between the 28mm and 36mm models. This size is widely favoured for its balanced proportions — refined enough for formal occasions yet substantial enough to make a confident statement on the wrist. The Oyster case also provides water resistance to 100 metres (330 feet).

4. Is the Rolex Lady-Datejust 31 278343RBRCSJ suitable for everyday wear?
Yes — despite its diamond bezel and precious metal accents, the Lady-Datejust 31 is engineered for daily use. The Oystersteel case and Jubilee bracelet are exceptionally durable, and the 100-metre water resistance means the watch handles everyday exposure to water with ease. Its automatic movement winds continuously with wrist motion, so no manual winding is required.

5. What are the dial and bezel details on the 278343RBRCSJ?
The dial is finished in champagne, a warm, elegant tone that complements the yellow gold accents and photographs beautifully in both natural and artificial light. The bezel is crafted in 18k yellow gold with a domed profile and set with diamonds, giving the watch a luminous, jewellery-like presence. Together these elements create a cohesive and luxurious aesthetic across the entire watch.

6. How can I buy the Rolex Lady-Datejust 31 278343RBRCSJ from Bizak and Co.?
You can purchase this certified authentic, brand-new Rolex Lady-Datejust 31 reference 278343RBRCSJ directly through bizakandco.com or by contacting the Bizak and Co. team for personalised assistance. Please note that Bizak and Co. is not an authorized Rolex dealer, but all watches are certified authentic and sold with full transparency. We encourage you to reach out with any questions — our team is ready to guide you through the buying process.

Certified Authenticity

Every watch is authenticated before delivery.

Real Family Business

You're buying from genuine people, 30 years in business.

Bizak & Co. Warranty

Every watch is checked by us before shipping.

5 Years Warranty

Our five-year Bizak & Co. warranty covers manufacturing defects affecting mechanical operation under normal use, starting on delivery. It is separate from any remaining manufacturer warranty.

Exclusions include accidental damage, misuse, water damage, cosmetic damage, normal wear, loss and theft. Coverage and service availability for vintage or modified watches are confirmed in writing before purchase.

Read the full warranty terms and service instructions. 

90-Day Returns for Store Credit

Eligible watches may be returned within 90 days for store credit. Brand-new watches and other exclusions are final sale.

Read eligibility, condition requirements, and exclusions.

Insured delivery

Insured shipping

U.S. overnight shipping is $100; international shipping is $500. Dispatch takes 2–3 business days after your wire clears. International transit times vary. Shipping details.

You might also like...

Customer Reviews

Read our reviews on Trustpilot

  • Great family business

    Great family business. They went out of their way to make my purchase go smoothly, they definitely earned my watch business!

    Paul

    Read on Trustpilot ↗
  • Good seller

    Good seller. Honest family

    Mateusz

    Read on Trustpilot ↗
  • Honest family company

    Honest family company. I’ve done business many times!

    Mollie

    Read on Trustpilot ↗
  • Trusted Seller

    Trusted Seller, Definitely recommend for all watches purchase!

    Consumer

    Read on Trustpilot ↗
  • Trusted and honest seller

    Trusted and honest seller. Deal with confidence.

    Jean Dib

    Read on Trustpilot ↗