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Rolex Lady-Datejust 31 31 mm 278343RBRWMDJ Steel/Yellow Gold/Diamonds White Mother of Pearl

Rolex Lady-Datejust 31 31 mm 278343RBRWMDJ Steel/Yellow Gold/Diamonds White Mother of Pearl Rolex Lady-Datejust 31 31 mm 278343RBRWMDJ Steel/Yellow…

Reference 278343RBRWMDJ

Full watch configuration

Rolex Lady-Datejust 31 31 mm 278343RBRWMDJ Steel/Yellow Gold/Diamonds White Mother of Pearl

$19,064.00 $20,499.00
Requested condition
Brand New
Requested accessories
Full Set

By Rolex

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Rolex Lady-Datejust 31 31 mm 278343RBRWMDJ Steel/Yellow Gold/Diamonds White Mother of Pearl

Rolex Lady-Datejust 31 31 mm 278343RBRWMDJ Steel/Yellow Gold/Diamonds White Mother of Pearl

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Rolex Lady-Datejust 31 31 mm 278343RBRWMDJ Steel/Yellow Gold/Diamonds White Mother of Pearl

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The Rolex Lady-Datejust 31 ref. 278343RBRWMDJ is a 31mm two-tone timepiece in Oystersteel and 18k yellow gold, dressed with a luminous white mother-of-pearl dial and a yellow gold domed bezel pavé-set with diamonds. The Jubilee bracelet completes the look with its signature five-piece link construction, adding supple elegance to the wrist.

Reference 278343RBRWMDJ stands out for its seamless blend of sporty Rolex engineering and high-jewellery refinement — a combination that makes it one of the most sought-after Lady-Datejust configurations on the pre-owned market today. Browse this reference at Bizak & Co. or contact our team to learn more about availability and pricing.

Compare it across every Lady-Datejust 31 reference we carry, or browse the full Rolex collection at Bizak & Co.

Buy this Lady-Datejust 31, trade in your current watch, or sell us yours. Contact Bizak & Co. to make an offer or request a fair-market valuation.

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The Rolex Lady-Datejust has been the definitive dressy sport watch for women since Rolex introduced the Datejust family in 1945 — making it the world's first self-winding waterproof wristwatch to display the date in a window on the dial. The 31mm case size sits precisely between the 28mm and the full 36mm Datejust, offering a versatile mid-size proportion that wears beautifully on a wide range of wrists. Over decades the Lady-Datejust has become synonymous with refined femininity grounded in genuine Swiss watchmaking substance, and the 278343RBRWMDJ represents that tradition at its most opulent.

The 31mm Oyster case of reference 278343RBRWMDJ is crafted in Rolesor — Rolex's proprietary pairing of Oystersteel and 18k yellow gold. Oystersteel belongs to the 904L steel family, an alloy prized in aerospace and chemical engineering for its exceptional resistance to corrosion and its ability to take and hold a mirror polish. The warm yellow gold elements — crown, lugs, and the show-stopping domed bezel — complement the cool steel flanks to create a two-tone aesthetic that is simultaneously sporty and luxurious.

The dial is a white mother-of-pearl, a natural organic material whose iridescent surface shifts through soft tones of ivory, blush, and silver depending on ambient light. No two mother-of-pearl dials are identical, giving each watch a one-of-a-kind character. Set against this shimmering canvas, the applied yellow gold hour markers and hands create a warm, cohesive palette, while the date aperture at 3 o'clock — framed by the iconic Cyclops lens on the crystal — keeps the watch firmly in functional Rolex territory.

The yellow gold domed bezel is set with diamonds, elevating reference 278343RBRWMDJ squarely into high-jewellery territory without sacrificing the robust, tool-watch DNA that defines every Rolex. The five-piece Jubilee bracelet — introduced alongside the original Datejust in 1945 and considered one of the most elegant bracelets ever designed — drapes across the wrist with exceptional suppleness. Together, the diamond bezel, mother-of-pearl dial, and Jubilee bracelet create a layered luxury that rewards close inspection. The Oyster case carries a water resistance rating of 100 metres (330 feet), a reminder that this is a fully functional Rolex first and a jewel second.

Powering the Lady-Datejust 31 is a Rolex automatic movement, a perpetual self-winding calibre that winds continuously through the natural motion of the wearer's wrist. Rolex manufactures its movements entirely in-house to chronometer precision standards certified by the COSC, meaning each movement must perform within −4/+6 seconds per day — a benchmark that the vast majority of Swiss watchmakers cannot meet. The result is a watch that is as reliable and accurate as it is beautiful.

At Bizak & Co., we curate pre-owned and unworn luxury timepieces with an emphasis on authenticity, condition, and value. The Rolex Lady-Datejust 31 ref. 278343RBRWMDJ is among the most covetable references in our collection — equally at home on a boardroom wrist, at a formal dinner, or as a milestone gift. Please note that Bizak & Co. is not an authorized Rolex dealer. Contact our team today to inquire about this reference, request additional photographs, or discuss purchase options.

Technical Details
Reference
278343RBRWMDJ
Model
Lady-Datejust 31
Movement
Automatic
Case material
Two-Tone
Bracelet material
Two-Tone
Dial
White mother-of-pearl
Case size
31mm
Requested condition
Brand New
Requested accessories
Full Set
FAQ

1. What makes the Rolex Lady-Datejust 31 ref. 278343RBRWMDJ special?
Reference 278343RBRWMDJ combines Oystersteel and 18k yellow gold Rolesor construction with a diamond-set yellow gold domed bezel and a white mother-of-pearl dial — one of the most glamorous Lady-Datejust configurations available. The Jubilee bracelet and 31mm Oyster case tie together sport-watch durability with genuine jewellery-level craftsmanship. No two mother-of-pearl dials are identical, making each example subtly unique.

2. What movement powers the Rolex Lady-Datejust 31 278343RBRWMDJ?
The watch is powered by a Rolex automatic (self-winding perpetual) movement, manufactured entirely in-house. Rolex movements are certified to COSC chronometer standards, ensuring accuracy within −4/+6 seconds per day. The movement winds continuously through the natural motion of the wearer's wrist, requiring no manual winding under typical daily wear.

3. What is the case size of the Lady-Datejust 278343RBRWMDJ?
The case measures 31mm in diameter, placing it between the smaller 28mm and the larger 36mm Datejust options. This mid-size proportion is versatile and flattering across a wide range of wrist sizes. The case is water resistant to 100 metres (330 feet).

4. Is the Rolex Lady-Datejust 31 suitable for everyday wear?
Yes — the Lady-Datejust 31 is purpose-built for daily wear, combining a scratch-resistant sapphire crystal, 100-metre water resistance, and Rolex's legendary 904L Oystersteel with the convenience of an automatic movement. The diamond bezel and mother-of-pearl dial make it equally appropriate for formal occasions. It is one of the few watches that transitions effortlessly from casual daywear to black-tie events.

5. What are the dial and bracelet details of the 278343RBRWMDJ?
The dial is white mother-of-pearl, an iridescent natural material whose surface shifts subtly with the light. The Jubilee bracelet is a five-piece link design first introduced with the Datejust in 1945, renowned for its supple feel and elegant appearance. Both elements, paired with the yellow gold domed diamond bezel, give this reference its distinctive high-jewellery character.

6. How can I buy the Rolex Lady-Datejust 31 278343RBRWMDJ from Bizak & Co.?
You can purchase or inquire about reference 278343RBRWMDJ directly through bizakandco.com or by contacting our team for availability, pricing, and additional photos. Bizak & Co. is not an authorized Rolex dealer, and all watches are sold as pre-owned or grey-market timepieces. We encourage buyers to reach out with any questions — our specialists are happy to assist you find the right watch with confidence.

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Eligible watches may be returned within 90 days for store credit. Brand-new watches and other exclusions are final sale.

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