Skip to product information
Rolex Lady-Datejust 31 31 mm 278381RBRCDJ Steel/Rose Gold/Diamonds Chocolate

Rolex Lady-Datejust 31 31 mm 278381RBRCDJ Steel/Rose Gold/Diamonds Chocolate Rolex Lady-Datejust 31 31 mm 278381RBRCDJ Steel/Rose…

Reference 278381RBRCDJ

Full watch configuration

Rolex Lady-Datejust 31 31 mm 278381RBRCDJ Steel/Rose Gold/Diamonds Chocolate

$22,040.00 $23,699.00
Requested condition
Brand New
Requested accessories
Full Set

By Rolex

Sourced to order. We confirm the watch, condition and final price before purchase. Reference images shown.

Eligible watches: 90-day returns for store credit only. Brand-new watches and other exclusions are final sale. Return terms.

Rolex Lady-Datejust 31 31 mm 278381RBRCDJ Steel/Rose Gold/Diamonds Chocolate

Rolex Lady-Datejust 31 31 mm 278381RBRCDJ Steel/Rose Gold/Diamonds Chocolate

Current Catalogue Asking Price:

Your Offer

$

Submit your offer for review. Availability and the final price require confirmation.

Preferred Contact Method
I have a trade-in / add a note

Reserve with $200

Rolex Lady-Datejust 31 31 mm 278381RBRCDJ Steel/Rose Gold/Diamonds Chocolate

Catalogue watch price: $22,040.00 USD

Your $200 deposit is applied to the watch’s purchase price. It is refundable only if Bizak & Co. cannot fulfill your order.

Estimated remaining balance: $. Pay by bank wire or cryptocurrency after we confirm your watch and final invoice. Shipping and applicable taxes are additional.

Shipping details · Return terms

Watch shipping is paid with the final balance: $100 for U.S. overnight delivery or $500 internationally. Applicable taxes and import charges are additional.

After payment, our team starts the tailored search and contacts you to confirm the specific watch and final invoice. A deposit does not guarantee a unit, the listed price or a delivery date.

Need installments? Check eligibility before paying a deposit.

Speak with a Bizak & Co. specialist about this piece

|Call or Text

The Rolex Lady-Datejust 31 reference 278381RBRCDJ is a 31 mm two-tone timepiece crafted in Oystersteel and 18k Everose gold, featuring a rich chocolate diamond dial and a diamond-set bezel that radiates effortless luxury. The five-piece Jubilee bracelet completes the look with a supple, refined elegance that has defined the Datejust silhouette for decades.

What sets this particular reference apart is the rare combination of the warm chocolate dial—a tone that harmonizes beautifully with Everose gold—and the scintillating diamond bezel that elevates it well beyond a dress watch into genuine jewelry territory. Browse this stunning Lady-Datejust 31 for sale at Bizak & Co. or contact our team today to learn more and purchase online.

Compare it across every Lady-Datejust 31 reference we carry, or browse the full Rolex collection at Bizak & Co.

Buy this Lady-Datejust 31, trade in your current watch, or sell us yours. Contact Bizak & Co. to make an offer or request a fair-market valuation.

Not the exact one you’re looking for?

Source your dream watch

Learn More

The Rolex Lady-Datejust 31 is one of the most enduring expressions of watchmaking elegance ever conceived. Introduced as an extension of the legendary Datejust family, the 31 mm case size has long occupied the sweet spot between a compact ladies' watch and a bold unisex statement piece. Reference 278381RBRCDJ represents a thoroughly modern iteration of this classic, blending the iconic date-at-three-o'clock silhouette with sumptuous material choices that speak directly to today's discerning collector.

The case and bracelet of the 278381RBRCDJ are crafted from Rolex's proprietary Oystersteel—a 904L stainless steel alloy celebrated for its exceptional corrosion resistance and mirror-bright polish—contrasted by warm 18k Everose gold accents. Everose is Rolex's exclusive rose gold alloy, formulated in-house to maintain its warm blush tone over decades of wear without fading, a hallmark of the brand's commitment to lasting beauty. The result is a two-tone aesthetic that feels simultaneously sporty and opulent.

At the heart of the dial experience is the chocolate finish, a deep, toasty brown that is one of Rolex's most coveted dial colorways. Set against this warm backdrop, diamond hour markers catch and scatter light with every movement of the wrist, giving the dial a living, dynamic quality that photographs cannot fully capture. The diamond-set bezel frames this spectacle with a continuous band of brilliant-cut stones, reinforcing the jewellery ambitions of the reference without overwhelming its readability.

Power comes from a Rolex-manufactured automatic movement, ensuring the precision and reliability the Oyster case tradition demands. The watch is water-resistant to 100 metres, making it far more than a purely ceremonial piece—it is built to accompany an active, modern lifestyle. The five-piece Jubilee bracelet, one of Rolex's most celebrated link designs since its debut alongside the original Datejust in 1945, adds a fluid drape to the wrist that distinguishes this reference from sportier Oyster-bracelet alternatives.

For collectors and gift-givers seeking the Lady-Datejust 31 reference 278381RBRCDJ for sale, this watch occupies a rare position: it is simultaneously a precision instrument, a piece of fine jewellery, and a universally recognized status symbol. The chocolate-and-rose-gold combination in particular commands strong enthusiasm on the secondary market, making it a compelling buy both for personal enjoyment and long-term value. Bizak & Co. invites you to explore this reference and contact our knowledgeable team to discuss availability, condition details, and purchase options—we are here to make acquiring your next Rolex a seamless and rewarding experience.

Technical Details
Reference
278381RBRCDJ
Model
Lady-Datejust 31
Movement
Automatic
Case material
Two-Tone
Bracelet material
Two-Tone
Dial
Chocolate diamond dial
Case size
31mm
Requested condition
Brand New
Requested accessories
Full Set
FAQ

1. What makes the Rolex Lady-Datejust 31 ref. 278381RBRCDJ special?
The 278381RBRCDJ combines a warm chocolate diamond dial with a diamond-set bezel and Oystersteel with 18k Everose gold, creating a two-tone jewellery watch that is both technically accomplished and visually striking. The chocolate dial paired with Everose gold is among the most sought-after configurations in the Lady-Datejust lineup, making this reference highly desirable on the secondary market.

2. What movement powers the Rolex Lady-Datejust 31 278381RBRCDJ?
This Lady-Datejust 31 is powered by a Rolex-manufactured automatic movement, delivering the precision and reliability the brand is renowned for worldwide. Rolex manufactures its movements entirely in-house to strict chronometer standards, ensuring exceptional accuracy in daily wear.

3. What is the case size of the Lady-Datejust 31?
As the model name indicates, the case measures 31 mm in diameter, a versatile mid-size that suits a wide range of wrist sizes and wears equally well as a ladies' dress watch or a bold unisex statement piece. The Oyster case is crafted from Oystersteel with Everose gold elements for a refined two-tone profile.

4. Is the Rolex Lady-Datejust 31 suitable for everyday wear?
Absolutely—this reference is water-resistant to 100 metres and housed in Rolex's robust Oyster case, making it far more durable than a typical jewellery watch. The Jubilee bracelet and Oystersteel construction mean it can transition seamlessly from a formal dinner to an active daytime schedule.

5. What is the dial and bezel like on the 278381RBRCDJ?
The dial is finished in a rich chocolate tone set with diamond hour markers, a combination that creates depth and warmth enhanced by Everose gold surroundings. The bezel is fully set with brilliant-cut diamonds, adding a continuous sparkle that reinforces the watch's dual identity as a precision timepiece and fine jewellery.

6. How can I buy the Rolex Lady-Datejust 31 278381RBRCDJ from Bizak & Co.?
You can browse this Lady-Datejust 31 for sale directly on bizakandco.com or reach out to our team through the contact options on the site for personalised assistance. Bizak & Co. is a dedicated luxury watch dealer committed to helping you find and acquire the exact reference you are looking for with confidence.

Certified Authenticity

Every watch is authenticated before delivery.

Real Family Business

You're buying from genuine people, 30 years in business.

Bizak & Co. Warranty

Every watch is checked by us before shipping.

5 Years Warranty

Our five-year Bizak & Co. warranty covers manufacturing defects affecting mechanical operation under normal use, starting on delivery. It is separate from any remaining manufacturer warranty.

Exclusions include accidental damage, misuse, water damage, cosmetic damage, normal wear, loss and theft. Coverage and service availability for vintage or modified watches are confirmed in writing before purchase.

Read the full warranty terms and service instructions. 

90-Day Returns for Store Credit

Eligible watches may be returned within 90 days for store credit. Brand-new watches and other exclusions are final sale.

Read eligibility, condition requirements, and exclusions.

Insured delivery

Insured shipping

U.S. overnight shipping is $100; international shipping is $500. Dispatch takes 2–3 business days after your wire clears. International transit times vary. Shipping details.

You might also like...

Customer Reviews

Read our reviews on Trustpilot

  • Great family business

    Great family business. They went out of their way to make my purchase go smoothly, they definitely earned my watch business!

    Paul

    Read on Trustpilot ↗
  • Good seller

    Good seller. Honest family

    Mateusz

    Read on Trustpilot ↗
  • Honest family company

    Honest family company. I’ve done business many times!

    Mollie

    Read on Trustpilot ↗
  • Trusted Seller

    Trusted Seller, Definitely recommend for all watches purchase!

    Consumer

    Read on Trustpilot ↗
  • Trusted and honest seller

    Trusted and honest seller. Deal with confidence.

    Jean Dib

    Read on Trustpilot ↗