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Rolex Lady-Datejust 31 31 mm 278381RBRCDO Steel/Rose Gold/Diamonds Chocolate

Rolex Lady-Datejust 31 31 mm 278381RBRCDO Steel/Rose Gold/Diamonds Chocolate Rolex Lady-Datejust 31 31 mm 278381RBRCDO Steel/Rose…

Reference 278381RBRCDO

Full watch configuration

Rolex Lady-Datejust 31 31 mm 278381RBRCDO Steel/Rose Gold/Diamonds Chocolate

$21,854 $23,499
Requested condition
Brand New
Requested accessories
Full Set

By Rolex

Sourced to order. We confirm the watch, condition and final price before purchase. Reference images shown.

Eligible watches: 90-day returns for store credit only. Brand-new watches and other exclusions are final sale. Return terms.

Rolex Lady-Datejust 31 31 mm 278381RBRCDO Steel/Rose Gold/Diamonds Chocolate

Rolex Lady-Datejust 31 31 mm 278381RBRCDO Steel/Rose Gold/Diamonds Chocolate

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Rolex Lady-Datejust 31 31 mm 278381RBRCDO Steel/Rose Gold/Diamonds Chocolate

Catalogue watch price: $21,854

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The Rolex Lady-Datejust 31 ref. 278381RBRCDO is a 31mm two-tone timepiece crafted in Oystersteel and 18k Everose gold, featuring a rich chocolate diamond-set dial, a diamond-set bezel, and an Oyster bracelet. Powered by an automatic movement and rated to 100 meters of water resistance, this reference represents the full expression of Rolex's signature dressy-sport aesthetic at the 31mm scale.

What sets the 278381RBRCDO apart is the rare combination of a warm chocolate dial paired with the rose warmth of Everose gold and the brilliant sparkle of a diamond bezel—an ensemble that reads as both boldly luxurious and effortlessly wearable. Contact Bizak & Co. today to buy this Lady-Datejust 31 online or learn more about availability and pricing.

Compare it across every Lady-Datejust 31 reference we carry, or browse the full Rolex collection at Bizak & Co.

Buy this Lady-Datejust 31, trade in your current watch, or sell us yours. Contact Bizak & Co. to make an offer or request a fair-market valuation.

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The Rolex Lady-Datejust is one of the most enduring icons in watchmaking history, introduced as the first self-winding waterproof wristwatch with an automatically changing date to be designed specifically for women. Over decades the collection has evolved in refinement and material sophistication while retaining the instantly recognizable Datejust silhouette—the fluted or jeweled bezel, the cyclops lens over the date, and the jubilant Oyster case that has defined Rolex's identity since the mid-twentieth century. The 31mm case size occupies a confident middle ground, generous enough to command attention yet scaled with elegance for the wrist.

Reference 278381RBRCDO brings together two of Rolex's most celebrated materials: Oystersteel, the brand's proprietary 904L stainless steel prized for its exceptional corrosion resistance and mirror-polish quality, and 18k Everose gold, Rolex's exclusive rose-gold alloy formulated to resist fading over time. The interplay of cool steel and warm rose gold across the case, crown, and Oyster bracelet creates a two-tone harmony that has been coveted by collectors for generations, here elevated further by the diamond-set bezel that frames the watch in continuous brilliant-cut sparkle.

The chocolate dial of the 278381RBRCDO is one of its most compelling features. Rich, deep, and unmistakably warm, the chocolate tone creates a striking contrast against the rose gold indices and hands while harmonizing beautifully with the Everose gold elements of the case. Diamond hour markers set into the dial add another dimension of brilliance, ensuring the watch captures light from every angle and reads as a true jewelry-watch hybrid rather than simply a dress timepiece.

Beneath the Oyster case, a Rolex automatic movement drives the watch with the precision and reliability that the brand's owners worldwide have come to expect. The Oyster case itself provides 100 meters (330 feet) of water resistance, sealed by a screw-down Triplock crown, making this Lady-Datejust genuinely versatile—equally at home at a formal dinner, a weekend brunch, or an afternoon at the pool. The Oyster bracelet, with its three flat links, integrates seamlessly with the case and offers robust comfort and security on the wrist.

For those seeking to buy a Rolex Lady-Datejust 31 278381RBRCDO online, this reference represents one of the strongest value propositions in the modern Rolex ladies' lineup. The combination of diamonds, two-tone precious metal, and the timeless Datejust name means this watch retains desirability across market cycles. Whether purchased as a personal milestone piece or as a gift, it carries the full weight of Rolex heritage and craftsmanship.

At Bizak & Co. we specialize in helping discerning buyers acquire exceptional timepieces with confidence. Please note that Bizak & Co. is not an authorized Rolex dealer; all Rolex trademarks belong to Rolex SA. We invite you to contact us at bizakandco.com to inquire about this Lady-Datejust 31, ask about condition and documentation, or explore our broader collection of luxury watches for sale.

Technical Details
Reference
278381RBRCDO
Model
Lady-Datejust 31
Movement
Automatic
Case material
Two-Tone
Bracelet material
Two-Tone
Dial
Chocolate diamond-set
Case size
31mm
Requested condition
Brand New
Requested accessories
Full Set
FAQ

1. What makes the Rolex Lady-Datejust 31 ref. 278381RBRCDO special?
The 278381RBRCDO stands out for its rare trifecta of a rich chocolate dial, a diamond-set bezel, and a two-tone case and bracelet combining Oystersteel with 18k Everose gold. This combination makes it one of the most visually striking references in the entire Lady-Datejust 31 range, appealing to collectors who want a watch that functions as fine jewelry without sacrificing Rolex's legendary durability.

2. What movement powers the Rolex Lady-Datejust 31 278381RBRCDO?
This Lady-Datejust 31 is equipped with a Rolex automatic movement, delivering the self-winding reliability and date functionality that define the Datejust family. Rolex automatic calibers are manufactured in-house and are known for their precision, longevity, and ease of service through authorized service centers worldwide.

3. What is the case size of the Lady-Datejust 31?
The Lady-Datejust 31 measures 31mm in diameter, a size that sits between the classic 28mm Lady-Datejust and the 36mm Datejust. This proportion gives the watch a confident presence on a range of wrist sizes while maintaining the refined, feminine aesthetic the Lady-Datejust line is known for.

4. Is the Rolex Lady-Datejust 31 suitable for everyday wear?
Yes—despite its luxurious diamond and precious-metal appointments, the Lady-Datejust 31 is engineered for daily wear. Its Oyster case offers 100 meters (330 feet) of water resistance courtesy of a screw-down crown, and the Oystersteel and Everose gold construction is highly resistant to corrosion and everyday wear, making it a true all-occasion watch.

5. What dial and materials are used in the 278381RBRCDO?
The dial is finished in a warm chocolate tone and set with diamond hour markers, creating a rich, layered aesthetic. The 31mm case and Oyster bracelet are crafted in a combination of Oystersteel and 18k Everose gold, with a diamond-set bezel that adds brilliant-cut sparkle around the entire dial perimeter.

6. Is the Rolex Lady-Datejust 31 278381RBRCDO a good buy, and how can I purchase it from Bizak & Co.?
The Lady-Datejust 31 in the diamond and Everose gold configuration is consistently one of the most sought-after references in the Rolex ladies' catalog, supported by strong collector demand and the enduring prestige of the Datejust name. To purchase the 278381RBRCDO or inquire about pricing and availability, visit bizakandco.com or contact our team directly—we are here to guide you through the acquisition process with full transparency. Please note that Bizak & Co. is not an authorized Rolex dealer.

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Exclusions include accidental damage, misuse, water damage, cosmetic damage, normal wear, loss and theft. Coverage and service availability for vintage or modified watches are confirmed in writing before purchase.

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Eligible watches may be returned within 90 days for store credit. Brand-new watches and other exclusions are final sale.

Read eligibility, condition requirements, and exclusions.

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U.S. overnight shipping is $100; international shipping is $500. Dispatch takes 2–3 business days after your wire clears. International transit times vary. Shipping details.

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