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Rolex Lady-Datejust 31 31 mm 278381RBRROSJ Steel/Rose Gold/Diamonds Rose

Rolex Lady-Datejust 31 31 mm 278381RBRROSJ Steel/Rose Gold/Diamonds Rose Rolex Lady-Datejust 31 31 mm 278381RBRROSJ Steel/Rose…

Reference 278381RBRROSJ

Full watch configuration

Rolex Lady-Datejust 31 31 mm 278381RBRROSJ Steel/Rose Gold/Diamonds Rose

$34,320.00
Requested condition
Brand New
Requested accessories
Full Set

By Rolex

Sourced to order. We confirm the watch, condition and final price before purchase. Reference images shown.

Eligible watches: 90-day returns for store credit only. Brand-new watches and other exclusions are final sale. Return terms.

Rolex Lady-Datejust 31 31 mm 278381RBRROSJ Steel/Rose Gold/Diamonds Rose

Rolex Lady-Datejust 31 31 mm 278381RBRROSJ Steel/Rose Gold/Diamonds Rose

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Rolex Lady-Datejust 31 31 mm 278381RBRROSJ Steel/Rose Gold/Diamonds Rose

Catalogue watch price: $34,320.00 USD

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The Rolex Lady-Datejust 31 ref. 278381RBRROSJ is a 31 mm two-tone timepiece combining Oystersteel and 18k Everose gold, finished with a luminous rose dial, a diamond-set bezel, and the classic five-piece Jubilee bracelet. This reference sits at the pinnacle of Rolex's signature date-display line for women, blending technical precision with enduring fine-jewelry aesthetics.

Reference 278381RBRROSJ stands out for its harmonious pairing of warm Everose gold tones with the durability of Oystersteel and the brilliance of a fully diamond-set bezel — a combination that transitions seamlessly from boardroom to black tie. Contact Bizak & Co. today to inquire about availability or to buy this Lady-Datejust 31 online.

Compare it across every Lady-Datejust 31 reference we carry, or browse the full Rolex collection at Bizak & Co.

Buy this Lady-Datejust 31, trade in your current watch, or sell us yours. Contact Bizak & Co. to make an offer or request a fair-market valuation.

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Few watches have defined elegant timekeeping for women as completely as the Rolex Lady-Datejust. Introduced as the first self-winding, waterproof wristwatch with a date complication scaled for a woman's wrist, the Lady-Datejust has been refined across decades into one of the most recognizable luxury watch silhouettes in the world. The 31 mm case size represents the midsize expression of this lineage, offering a slightly more substantial wrist presence than the classic 28 mm while remaining entirely feminine in its proportions.

Reference 278381RBRROSJ exemplifies the Lady-Datejust 31 at its most opulent. The 31 mm Oyster case pairs Oystersteel — Rolex's proprietary corrosion-resistant alloy from the 904L steel family — with 18k Everose gold, the brand's exclusive rose-gold alloy engineered to resist fading over time. The result is a two-tone composition that feels at once sporty and luxurious, a balance Rolex has mastered across its Professional and Dress collections alike.

The rose dial is the visual heart of this reference. Warm and richly hued, it pairs naturally with the Everose gold accents throughout the case and bracelet, creating a chromatic harmony that is impossible to ignore. Hour markers set in luminescent material ensure legibility even in low light, while the iconic Cyclops lens over the date aperture at 3 o'clock magnifies the date 2.5× for instant readability — a detail that has been a Rolex hallmark for generations.

Encircling the dial is a fully diamond-set bezel, one of the most coveted configurations in the Lady-Datejust catalogue. Each diamond is individually selected and set by Rolex craftspeople to meet exacting standards of cut, clarity, color, and carat weight, transforming the functional bezel into a continuous band of brilliance. The five-piece link Jubilee bracelet — developed by Rolex specifically for the Datejust — completes the ensemble with supple, jewelry-grade elegance and a secure Crownclasp hidden within the folding clasp for a clean, uninterrupted profile on the wrist.

Powering reference 278381RBRROSJ is a Rolex automatic movement, self-winding via a perpetual rotor and offering the reliability and precision that have earned Rolex its reputation as an industry benchmark. The watch carries a water resistance of 100 meters (330 feet), meaning it withstands everyday exposure to water, splashes, and swimming with ease — a meaningful practical advantage for a watch worn daily.

At Bizak & Co., we source pre-owned and unworn luxury timepieces with care and present them with full transparency. The Lady-Datejust 31 in reference 278381RBRROSJ is one of the most sought-after configurations in the current market, combining diamond jewelry and robust Rolex engineering in a package that holds value exceptionally well. Whether you are buying your first Rolex or adding a cornerstone piece to an established collection, we invite you to contact Bizak & Co. to discuss this reference, confirm current availability, and buy online or in person with confidence.

Technical Details
Reference
278381RBRROSJ
Model
Lady-Datejust 31
Movement
Automatic
Case material
Two-Tone
Bracelet material
Two-Tone
Dial
Rose
Case size
31mm
Requested condition
Brand New
Requested accessories
Full Set
FAQ

1. What makes the Rolex Lady-Datejust 31 ref. 278381RBRROSJ special?
Reference 278381RBRROSJ combines Oystersteel and 18k Everose gold with a fully diamond-set bezel and a warm rose dial, making it one of the most jewel-forward configurations in the Lady-Datejust 31 range. The Everose gold alloy is Rolex's proprietary formulation that resists fading, ensuring the warm two-tone aesthetic endures for decades. Together, these elements create a watch that functions as both a precision instrument and a fine jewelry piece.

2. What movement powers the Rolex Lady-Datejust 31 278381RBRROSJ?
This reference is powered by a Rolex automatic (self-winding) movement with a perpetual rotor that winds the mainspring through natural wrist motion. Rolex automatic movements are chronometer-certified by the COSC and further tested in-house to Rolex's own stricter standards. This ensures exceptional accuracy and long-term reliability for everyday wear.

3. What is the case size of the Lady-Datejust 31?
As the name indicates, the Lady-Datejust 31 features a 31 mm Oyster case diameter. This midsize dimension offers a slightly more substantial wrist presence than the classic 28 mm Lady-Datejust while maintaining refined, feminine proportions. The Oyster case is crafted in a combination of Oystersteel and 18k Everose gold on this reference.

4. Is the Rolex Lady-Datejust 31 suitable for everyday wear?
Yes — despite its diamond-set bezel and precious-metal accents, the Lady-Datejust 31 is built to Rolex's exacting Oyster standards, offering 100 meters (330 feet) of water resistance and a robust screw-down Triplock crown. The Oystersteel case material is highly resistant to corrosion and everyday wear, and the Jubilee bracelet is engineered for long-term durability. This makes reference 278381RBRROSJ a genuine daily wearer as well as an occasion watch.

5. What is the dial color and bezel style on reference 278381RBRROSJ?
This reference features a rose-colored dial that harmonizes beautifully with the Everose gold elements of the case and Jubilee bracelet. The bezel is fully set with individually selected diamonds, adding a continuous ring of brilliance around the dial. The combination of the rose dial and diamond bezel is one of the most requested aesthetics in the current Lady-Datejust lineup.

6. Is the Rolex Lady-Datejust 31 278381RBRROSJ a good buy, and how can I purchase it from Bizak & Co.?
The Lady-Datejust 31 in a diamond-bezel, two-tone Everose gold configuration consistently commands strong demand in the secondary market and has demonstrated solid value retention over time. Bizak & Co. offers this reference with full transparency regarding its condition and provenance. Contact us directly through bizakandco.com to confirm availability, ask questions, or proceed with a purchase online — our team is ready to assist.

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Eligible watches may be returned within 90 days for store credit. Brand-new watches and other exclusions are final sale.

Read eligibility, condition requirements, and exclusions.

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U.S. overnight shipping is $100; international shipping is $500. Dispatch takes 2–3 business days after your wire clears. International transit times vary. Shipping details.

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