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Rolex Lady-Datejust 31 31 mm 278381RBRSVFLOMDO Steel/Rose Gold/Diamonds Silver

Rolex Lady-Datejust 31 31 mm 278381RBRSVFLOMDO Steel/Rose Gold/Diamonds Silver Rolex Lady-Datejust 31 31 mm 278381RBRSVFLOMDO Steel/Rose…

Reference 278381RBRSVFLOMDO

Full watch configuration

Rolex Lady-Datejust 31 31 mm 278381RBRSVFLOMDO Steel/Rose Gold/Diamonds Silver

$27,434.00 $29,499.00
Requested condition
Brand New
Requested accessories
Full Set

By Rolex

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Rolex Lady-Datejust 31 31 mm 278381RBRSVFLOMDO Steel/Rose Gold/Diamonds Silver

Rolex Lady-Datejust 31 31 mm 278381RBRSVFLOMDO Steel/Rose Gold/Diamonds Silver

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Rolex Lady-Datejust 31 31 mm 278381RBRSVFLOMDO Steel/Rose Gold/Diamonds Silver

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The Rolex Lady-Datejust 31 ref. 278381RBRSVFLOMDO is a 31mm two-tone timepiece crafted in Oystersteel and 18k Everose gold, featuring a silver floral motif diamond dial and a diamond-set bezel on an Oyster bracelet. Powered by an automatic movement, it pairs enduring Rolex engineering with lavish diamond embellishments that make it one of the most sought-after references in the Lady-Datejust lineup.

What sets the 278381RBRSVFLOMDO apart is the captivating interplay of the warm Everose gold accents, the brilliance of the diamond bezel, and the delicately crafted floral motif dial — a combination that transitions effortlessly from daily wear to formal occasions. Browse this reference at Bizak & Co. and contact our team to learn more or purchase online today.

Compare it across every Lady-Datejust 31 reference we carry, or browse the full Rolex collection at Bizak & Co.

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The Rolex Lady-Datejust 31 is one of the most iconic mid-size dress watches ever produced, and reference 278381RBRSVFLOMDO represents the pinnacle of that lineage. Introduced as part of Rolex's ongoing evolution of the Datejust family, the 31mm case size sits between the classic 28mm Lady-Datejust and the full 36mm Datejust, offering a versatile proportion that flatters a wide range of wrists. The Datejust itself has been in continuous production since 1945, making it the first self-winding waterproof wristwatch to display the date on the dial — a milestone that cemented Rolex's reputation for innovation.

The case of this reference is constructed in a refined combination of Oystersteel — Rolex's proprietary 904L stainless steel alloy prized for its exceptional corrosion resistance and mirror-like polish — and 18k Everose gold, Rolex's exclusive rose gold alloy formulated to resist fading over time. This two-tone Rolesor construction gives the watch a warm, luxurious appearance while retaining the durability expected of a true Rolex timepiece. The Oyster case is water resistant to 100 meters (330 feet), underscoring its real-world wearability beneath its dressy exterior.

The silver floral motif diamond dial of the 278381RBRSVFLOMDO is nothing short of breathtaking. The intricate floral pattern is set directly into the dial surface, and carefully selected diamonds are integrated to catch light from every angle. This level of dial craftsmanship is executed entirely in-house at Rolex, where each diamond is hand-selected for cut, clarity, color, and carat weight before being individually set by master craftspeople. The result is a dial that functions as wearable art, making this reference immediately recognizable on the wrist.

Framing that extraordinary dial is a bezel set fully with diamonds, adding another layer of brilliance and luxury to the overall composition. The Oyster bracelet — one of the most robust and recognizable three-piece link bracelets in watchmaking history — completes the package, providing a secure and comfortable fit while harmonizing with the steel and Everose gold tones of the case. The Oysterclasp ensures the bracelet is easy to open and close, and the fine adjustment system allows for a precise and comfortable fit throughout the day.

At the heart of the Lady-Datejust 31 278381RBRSVFLOMDO is a Swiss automatic movement, a testament to Rolex's commitment to mechanical excellence. Rolex manufactures its movements entirely in-house, and the Lady-Datejust benefits from generations of refinement in both reliability and precision, certified as a Superlative Chronometer to ensure accuracy within strict tolerances. Whether worn daily or reserved for special occasions, this movement delivers the dependability that has made Rolex the world's most trusted watch brand.

Bizak & Co. is proud to offer the Rolex Lady-Datejust 31 ref. 278381RBRSVFLOMDO for sale online at bizakandco.com. As an independent luxury watch dealer, Bizak & Co. provides access to some of the most coveted Rolex references on the market, allowing discerning buyers to acquire exceptional timepieces with confidence. Contact our knowledgeable team today to inquire about this reference, ask about condition details, or to begin the purchase process — we are here to guide you every step of the way.

Technical Details
Reference
278381RBRSVFLOMDO
Model
Lady-Datejust 31
Movement
Automatic
Case material
Two-Tone
Bracelet material
Two-Tone
Dial
Silver floral motif diamond dial
Case size
31mm
Requested condition
Brand New
Requested accessories
Full Set
FAQ

1. What makes the Rolex Lady-Datejust 31 ref. 278381RBRSVFLOMDO special?
This reference stands out for its rare combination of a silver floral motif diamond dial, a fully diamond-set bezel, and a two-tone Oystersteel and 18k Everose gold case. The result is one of the most ornate and visually striking variants in the entire Lady-Datejust lineup, blending Rolex's precision engineering with haute joaillerie-level craftsmanship.

2. What movement powers the Rolex Lady-Datejust 31 278381RBRSVFLOMDO?
The watch is powered by a Swiss automatic movement manufactured in-house by Rolex, consistent with the Lady-Datejust 31 family. Rolex automatic movements are certified as Superlative Chronometers, meaning they meet stringent accuracy and reliability standards that go beyond official COSC certification.

3. What is the case size of the Lady-Datejust 278381RBRSVFLOMDO?
The case measures 31mm in diameter, placing it in Rolex's mid-size category between the 28mm Lady-Datejust and the larger 36mm Datejust. This proportioning is popular among buyers who prefer a watch with a slightly more substantial presence than a traditional ladies' watch without crossing into full-size territory.

4. Is the Rolex Lady-Datejust 31 suitable for everyday wear?
Yes — despite its lavish diamond-set aesthetic, the Lady-Datejust 31 is built to Rolex's exacting standards, with water resistance to 100 meters (330 feet) and an Oystersteel case that withstands daily wear exceptionally well. It transitions seamlessly from casual daytime use to formal evening occasions, making it a true dual-purpose luxury watch.

5. What are the dial and case materials on reference 278381RBRSVFLOMDO?
The dial is silver with a floral motif and features individually set diamonds, crafted entirely in-house by Rolex artisans. The case combines Oystersteel — Rolex's proprietary 904L stainless steel — with 18k Everose gold, Rolex's exclusive rose gold alloy engineered to maintain its warm color over time without fading.

6. How can I buy the Rolex Lady-Datejust 31 278381RBRSVFLOMDO from Bizak & Co.?
You can browse and purchase this reference directly at bizakandco.com or contact the Bizak & Co. team to ask about availability, condition specifics, and payment options. As an independent luxury watch dealer, Bizak & Co. offers knowledgeable, personalized service to help you acquire the right timepiece with complete confidence.

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Eligible watches may be returned within 90 days for store credit. Brand-new watches and other exclusions are final sale.

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