How much is a Rolex in 2026?

|Filip Biczak
Rolex Submariner 41 mm 126610LN Steel Black, representative of the current steel Rolex sports models priced in this guide

Price context: The dollar figures below are a catalogue snapshot dated September 2, 2026. They are historical asking prices, not current quotes, completed-sale evidence or guaranteed resale values. Bizak sources watches to order and confirms the specific watch, condition, accessories and final price before purchase.

A Rolex costs from $2,324 for a pre-owned 1950s Oyster Perpetual 34, or $8,834 for a brand-new Oyster Perpetual 41 in steel, to $1,302,739 for the Daytona 126599TSA in white gold with the diamond bezel and dial at Bizak & Co. on 2 September 2026, and the current steel models most buyers mean sit between $8,500 and $32,000. A Datejust 36 starts at $8,555 and a Datejust 41 at $9,299, an Explorer 40 at $10,814, a Submariner at $14,796 no-date and $15,965 with the date, a GMT-Master II at $16,274, a Sky-Dweller at $19,064, a steel Daytona at $27,899 and a gold Day-Date at $37,199. Pre-owned examples may cost more or less depending on reference, condition and demand. Every price on this page was read from the Bizak & Co. store on 2 September 2026 and links to the listing it came from.

Last reviewed on September 28, 2026 by Filip Biczak. Prices are dated observations, not quotes.

Rolex watch price by model

Model What it is Examples in the September 2 snapshot Example reference Bizak & Co. price, 2 Sept 2026
Oyster Perpetual The no-date base Rolex, 28 to 41 mm OP 34 6580, $2,324 pre-owned; OP 26 176210 $4,099 brand new OP 41 124300, silver $8,834; pre-owned 124300 $7,625; OP 36 116000 $6,974; turquoise 124300 $22,319
Datejust The date watch, 26 to 41 mm Lady-Datejust 26 79163, $2,499 pre-owned; Datejust 36 steel $3,347 pre-owned Datejust 41 126300, black $9,299; blue $9,764; Datejust 36 126200 blue $8,555; 36 Rolesor 126234 $9,485
Air-King and Milgauss The 40 mm pilot and anti-magnetic watches Air-King 34 114234, $5,300; Milgauss 116400 $8,369 pre-owned Air-King 40 126900 $9,785; Air-King 116900 $8,369; Milgauss 116400GV $13,055
Explorer The 36 and 40 mm field watch Explorer I 14270, $6,509 pre-owned Explorer 40 224270 $10,814; Explorer 36 124270 $11,227; Explorer II 226570 $11,159
Submariner The 40 and 41 mm dive watch Submariner 16800, $6,974 pre-owned; 114060 no-date $9,299 pre-owned Submariner Date 126610LN $15,965; no-date 124060 $14,796; green 126610LV $13,949; two-tone 126613 $16,368
GMT-Master II The two-time-zone watch GMT-Master II 16710, $10,229 pre-owned Batman 126710BLNR jubilee $16,274; Pepsi 126710BLRO $18,134 pre-owned; left-handed 126720VTNR $15,344; Rolesor 126713 $19,529
Yacht-Master Sports-watch family with several sizes and materials Yacht-Master 35 68623, $5,858 pre-owned Yacht-Master 40 126622 $13,484; Yacht-Master 37 268622 $11,159; 116622 $11,624 pre-owned
Sea-Dweller and Deepsea The 43 and 44 mm deep divers Sea-Dweller 16600, $10,229 pre-owned Sea-Dweller 43 126600 $14,317; Deepsea 116660 $13,389; Rolesor 126603 $20,085
Sky-Dweller The annual calendar with a second time zone Sky-Dweller 326934, $15,530 pre-owned Sky-Dweller 336934, white $19,064; black $19,529; yellow Rolesor 336933 $20,321; rose gold 336935 $54,219
Daytona The chronograph, 40 mm Daytona 116523 two-tone, $17,669 pre-owned; 116500LN $22,319 pre-owned Daytona 126500LN, black $27,899; white panda $31,619; two-tone 126503 $24,179; yellow gold 126508 $45,012
Day-Date The President, gold or platinum only Day-Date 18038, $17,250 pre-owned Day-Date 40 228238, yellow gold $41,106; Day-Date 36 128238 $37,386; white gold 128239 $37,199; platinum 228206 $51,149 pre-owned

The Rolex collection holds every Rolex Bizak & Co. can source; the Oyster Perpetual, Datejust, Submariner, GMT-Master II, Explorer, Daytona, Sky-Dweller, Day-Date, Yacht-Master, Sea-Dweller, Air-King, Milgauss collections split it by model. Where a reference has several listings, the lowest price is shown first; pre-owned is stated where the listing says so.

What is the Rolex watch price range?

$2,324 to $1,302,739 on 2 September 2026, and a buyer who wants a current reference in steel is choosing inside $8,555 to $31,619. Under $10,000: every pre-owned Oyster Perpetual, Datejust and Air-King, the older Explorer, Submariner, Milgauss and Yacht-Master references, and brand new the Datejust 36, Datejust 41 in most dials, Oyster Perpetual 41 and Air-King 40. Between $10,000 and $20,000: the Explorer, Submariner, GMT-Master II, Yacht-Master, Sea-Dweller, Milgauss and Sky-Dweller in steel or Rolesor. Between $20,000 and $50,000: the steel Daytona, the two-tone Daytona and GMT-Master II, the gold Submariner and Sky-Dweller and every Day-Date in gold. Above $50,000: the platinum Day-Dates from $51,149, the gem-set and rare pieces, up to the Day-Date 228396TEM in platinum with the diamond pave dial at $710,699 and the Daytona 126599TSA in white gold with the diamond bezel and dial at $1,302,739.

How much is the cheapest Rolex?

$2,324 for the pre-owned Oyster Perpetual 34 reference 6580 from the 1950s, then the pre-owned Lady-Datejust 26 79163 in steel and gold at $2,499 and the Oyster Perpetual Date 26 69160 at $3,254. The cheapest brand-new Rolex is the Oyster Perpetual 26 176210 at $4,099, then the Oyster Perpetual 31 177210 at $4,599; the cheapest brand-new men's Rolex is the Oyster Perpetual 41 124300 at $8,834, with a pre-owned example at $7,625; and the cheapest Rolex sports watch is the pre-owned Submariner 16800 at $6,974. The entry-level Rolex guide ranks the ten cheapest ways in.

How much is a Rolex Submariner, Datejust and Daytona?

The Submariner runs $6,974 to $9,764 for the pre-owned 16800, 5513 and 114060 generations, $11,159 to $12,980 for the 116610LN, $14,796 for the current no-date 124060 and $15,965 for the 126610LN, $13,949 for the green 126610LV, $16,368 two-tone and $41,478 in solid gold; the Rolex Submariner price page lists every reference. The Datejust runs $2,499 to $5,579 pre-owned in the 26, 31 and 36 mm older references, $8,555 to $9,950 for the current Datejust 36 126200 and $9,299 to $10,694 for the Datejust 41 126300, with Rolesor, fluted bezels and diamond dials above that; see the Rolex Datejust price page. The Daytona runs $17,669 to $20,459 for the two-tone 116523 and 116503, $22,319 to $25,109 for the pre-owned steel 116500LN, $27,899 to $31,619 for the current 126500LN, $24,179 two-tone and $45,012 to $46,499 in yellow gold; the Rolex Daytona price page has the gold, platinum and rainbow pieces.

How much is a Rolex GMT-Master II, Explorer, Sky-Dweller and Day-Date?

The GMT-Master II runs $10,229 to $11,159 for the pre-owned 16710, $15,344 to $16,274 for the Batman and the left-handed Sprite, $18,134 to $18,599 for the Pepsi, $19,529 two-tone and $43,260 in rose gold (GMT-Master II price). The Explorer runs $6,509 to $6,975 pre-owned, $10,814 for the Explorer 40, $11,227 for the Explorer 36 and $11,159 for the Explorer II (Explorer price). The Sky-Dweller runs $15,530 pre-owned, $19,064 to $19,529 in steel and white gold, $20,321 to $22,319 in yellow Rolesor and $51,150 to $72,539 in solid gold (Sky-Dweller price). The Day-Date runs $17,250 pre-owned, $37,199 to $37,386 for the Day-Date 36 in gold, $38,129 to $43,059 for the Day-Date 40 and $51,149 in platinum (Day-Date price); the Oyster Perpetual price page covers the no-date line.

How much is a Rolex worth, and what does a service cost?

A resale offer depends on the exact reference, condition, completeness, service needs and current buyer demand. A catalogue asking price is not a completed sale or a guaranteed resale value. Request an assessment of the actual watch instead of applying a fixed percentage.

Rolex determines service cost after examining the watch and provides an estimate for approval. There is no fixed price that covers every model and condition. See Rolex’s servicing guidance.

What should you check before buying a Rolex?

  1. The model. An Oyster Perpetual 41 at $8,834, a Submariner at $15,965 and a Daytona at $27,899 are three different watches; settle which before the price.
  2. Current or previous generation. The 116610LN at $12,980 and the 126610LN at $15,965 look alike; the newer one has the 3235 movement and the wider bracelet.
  3. Bracelet. The same Datejust 41 126300 is $9,299 on the Oyster bracelet and $10,229 on the Jubilee; the same GMT-Master II Batman is $15,344 on the Oyster and $16,274 on the Jubilee.
  4. Brand new or pre-owned. Most listings here are pre-owned and say so; brand-new steel sports models carry the premium described above.
  5. Papers and service history. A full set adds to what a Rolex is worth on resale; a recent service at an authorised centre is worth more than the receipt.
  6. The manufacturer page. Cross-check current specifications and collection listings on the official Rolex watches page before comparing dealer asks.

Quick answers

How much is a Rolex?

From $2,324 for a pre-owned 1950s Oyster Perpetual 34, or $8,834 for a brand-new Oyster Perpetual 41 in steel, to $1,302,739 for a Daytona at Bizak & Co. on 2 September 2026. The current steel models most buyers mean run $8,555 to $31,619: Datejust 36 from $8,555, Datejust 41 from $9,299, Explorer 40 $10,814, Submariner from $14,796, GMT-Master II from $16,274, Sky-Dweller from $19,064 and the steel Daytona from $27,899.

How much is the cheapest Rolex?

$2,324 for the pre-owned Oyster Perpetual 34 reference 6580, then the pre-owned Lady-Datejust 26 79163 at $2,499 and the Oyster Perpetual Date 26 at $3,254, at Bizak & Co. on 2 September 2026. The cheapest brand-new Rolex is the Oyster Perpetual 26 176210 at $4,099 and the cheapest brand-new men's Rolex the Oyster Perpetual 41 124300 at $8,834.

How much is a Rolex Submariner?

From $6,974 for a pre-owned 16800 to $41,478 in solid gold on 2 September 2026. The pre-owned 116610LN runs $11,159 to $12,980, the current no-date 124060 is $14,796 and the 126610LN with the date $15,965, the green 126610LV $13,949 and the two-tone 126613 $16,368.

How much is a Rolex Daytona?

From $17,669 for a pre-owned two-tone 116523 to $1,302,739 for the Daytona 126599TSA in white gold with the diamond bezel and dial on 2 September 2026. The pre-owned steel 116500LN runs $22,319 to $25,109, the current 126500LN $27,899 with the black dial and $31,619 with the white, the two-tone 126503 $24,179 and the yellow gold 126508 $45,012 to $46,499.

How much is a Rolex worth?

A resale offer depends on the exact reference, condition, completeness, service needs and current buyer demand. A catalogue asking price is not a completed sale or a guaranteed resale value. Request an assessment of the actual watch instead of applying a fixed percentage.

Where can I buy a Rolex?

Bizak & Co. sources every reference on this page on demand, and confirms the price on WhatsApp before anything is committed.

Ready to source one?

Bizak & Co. is a sourcing broker, not a stockist: the Rolex references on this page are offered for sourcing, subject to availability, with historical catalogue asking prices recorded on 2 September 2026; these are not confirmed current quotes. Tell us the reference on WhatsApp and we confirm the live price before anything is committed. Start from the Rolex collection, or read the best Rolex to buy guide to choose a model and the Rolex vs Omega guide if the budget is under $10,000.

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