Rolex Datejust

Rolex Datejust prices — July 2026 market snapshot

As of July 2026, Bizak & Co. has 1659 Rolex Datejust watches in stock, priced from $976 to $930,000, with a median asking price of $14,159. These are live dealer-inventory figures from a Miami Beach showroom — actual asking prices, not aggregated estimates — and they update as watches sell and arrive. Every piece is authenticated in-house (movement, serial, papers) and backed by a 5-year mechanical warranty and a 90-day store-credit return policy. Within the range, price is driven mainly by reference and metal, then condition and box-and-papers completeness; steel sports references remain the most requested and the most liquid, while precious-metal and gem-set pieces occupy the top of the range.

Shop Rolex Datejust

Datejust 36
Datejust 36
(355)
Diamond
Diamond
(163)
Black
Black
(56)
126334
126334
(52)
278240
278240
(45)
126333
126333
(43)
Blue
Blue
(43)
126200
126200
(40)
126234
126234
(37)
278274
278274
(34)
278344rbr
278344rbr
(34)
279178
279178
(32)
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The Datejust is the Rolex everyone knows — and the one Rolex has spent 80 years quietly perfecting. Introduced in 1945 as the first self-winding chronometer wristwatch with an automatically changing date, today's Datejust 36, 41, and 31 mm references span Wimbledon dials, fluted bezel two-tones, factory diamond markers, and the legendary Jubilee bracelet. Every Datejust at Bizak & Co. is authenticated, photographed honestly, and ready to ship.

About the Rolex Datejust

The reference that defined the modern dress sports watch. Cyclops over the date, Oyster case, and a choice of Jubilee or Oyster bracelet — the Datejust works under a French cuff and under a t-shirt. Current production includes the 41 mm 126300 (smooth bezel, Oyster), 126334 (fluted bezel, Jubilee), and the 36 mm 126200 series.

What to Look For

Dial color drives value: Wimbledon (slate w/ Roman numerals), Mint Green, Tiffany Blue, and factory diamond dials trade above the rest. Fluted bezel + Jubilee bracelet is the classic combination. Box, papers, and a recent service add real money.

Shop Rolex Datejust by configuration

Datejust 36 · Diamond · Black · 126334 · 278240 · 126333 · Blue · 126200 · 126234 · 278274 · 278344rbr · 279178 · 126300 · 279135rbr · 279175 · 279171 · 279381rbr · 279161 · 126281rbr · 278241 · 278243 · 278271 · 278343rbr · 278381rbr · 278383rbr · 279383rbr · 278273 · 278341rbr · 279174 · 279384rbr · 126231 · 279173 · 279163 · Champagne · 126201 · 126303 · Pink · 126331 · 278289rbr · Green