About the Rolex Pepsi GMT-Master II
The Pepsi colorway is one of the most storied in watchmaking, originally introduced on the GMT-Master in the 1950s as a purpose-built pilot's watch developed in collaboration with Pan American World Airways. The red and blue bezel was designed so that the wearer could instantly distinguish daytime hours from nighttime hours in a second time zone, making it as functional as it is striking. The modern GMT-Master II line, anchored today by the 126710BLRO in Oystersteel, elevated the Pepsi name further when Rolex reintroduced the red-and-blue color combination in ceramic Cerachrom in 2018 after years of offering it only in white gold on the 116719BLRO. Earlier steel references like the 16710BLRO carried an acrylic insert and remain highly sought-after by collectors as transitional pieces in the model's evolution.
What to Look For
Buyers should pay close attention to reference numbers because they signal significant differences in case material, bezel technology, and movement generation: the 126710BLRO is a current-production Oystersteel model with a Jubilee or Oyster bracelet option and a ceramic bezel, while the 116719BLRO is a white gold variant with a ceramic insert and commands a considerable premium over steel. The 16710BLRO features an acrylic insert rather than ceramic and an older movement, which appeals to purists who prefer a period-correct Pepsi aesthetic but involves different serviceability considerations. Dial color, bracelet type, and overall condition grade are the primary secondary-market value drivers across all Pepsi GMT-Master II references.
Frequently Asked Questions
What is the difference between the 126710BLRO and the 116719BLRO Pepsi GMT-Master II?
The 126710BLRO is crafted in Oystersteel and represents the current generation of the Pepsi GMT-Master II, while the 116719BLRO is made in 18k white gold, making it significantly heavier and more expensive. Both use Rolex's Cerachrom ceramic bezel insert in the signature blue and red Pepsi configuration, but the white gold model carries a substantially higher market value. Buyers who want the Pepsi look in precious metal should focus on the 116719BLRO references in this collection.
Is the Rolex Pepsi GMT-Master II a good investment?
The Pepsi GMT-Master II has historically held and appreciated in value on the secondary market, particularly in Oystersteel, because demand consistently outpaces authorized-dealer supply. White gold references like the 116719BLRO also retain strong value due to their precious-metal construction and relative scarcity. As with any pre-owned luxury watch, condition, box-and-papers presence, and reference generation are the key factors that determine resale strength.
Can I buy an authenticated Rolex Pepsi GMT-Master II online from Bizak and Co.?
Yes, every Rolex Pepsi GMT-Master II listed on Bizak and Co. has undergone an authentication process before being offered for sale, and all watches are ready to ship. The collection includes multiple references and configurations so buyers can compare steel and white gold options as well as different dial colors side by side. Detailed product listings with reference numbers make it straightforward to confirm exactly which variant you are purchasing.
Browse also: Rolex collection · GMT watches.
Buy, trade, or sell. Contact Bizak & Co. for pricing and availability on any reference in this collection.
