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Rolex GMT-Master II 16710BLRO Pepsi, blue and red aluminum bezel, black dial, steel

Rolex GMT-Master II 40 mm 16710BLRO3 Steel Black Rolex GMT-Master II 40 mm 16710BLRO3 Steel…

Reference 16710BLRO3

Full watch configuration

Rolex GMT-Master II 40 mm 16710BLRO3 Steel Black

$11,159.00 $11,999.00
Requested condition
Pre-Owned
Requested accessories
Watch Only

By Rolex

Sourced to order. We confirm the watch, condition and final price before purchase. Reference images shown.

Eligible watches: 90-day returns for store credit only. Brand-new watches and other exclusions are final sale. Return terms.

Rolex GMT-Master II 40 mm 16710BLRO3 Steel Black

Rolex GMT-Master II 40 mm 16710BLRO3 Steel Black

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Rolex GMT-Master II 40 mm 16710BLRO3 Steel Black

Catalogue watch price: $11,159.00 USD

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The Rolex GMT-Master II 16710 "Pepsi" is the steel GMT-Master II with the blue-and-red aluminum 24-hour bezel, made from 1989 to 2007. This 16710BLRO pairs the Pepsi insert with a black dial in a 40 mm stainless steel Oyster case on a steel bracelet. Bizak & Co. sources it to order from $11,159, and you approve real photos and today's price for the exact watch before you commit.

What sets the 16710 Pepsi apart

  • The Pepsi insert. BLRO is Rolex's code for bleu-rouge (blue-red): red covers the daytime hours of the 24-hour scale and blue the night. Rolex sold the 16710 with three aluminum inserts, Pepsi (blue/red), Coke (black/red) and all black, on an Oyster or a Jubilee bracelet.
  • Three time zones. The local hour hand and the red 24-hour hand set separately, and the rotating bezel can track a third zone. Unlike the GMT-Master 16700 sold alongside it, the 16710 has no quickset date.
  • Calibre 3185. A self-winding COSC chronometer at 28,800 beats per hour with hacking seconds and about 50 hours of power reserve. The last watches, from late 2007, use the calibre 3186 with a Parachrom hairspring.
  • The last aluminum steel GMT. In 2007 Rolex replaced the 16710 with the 116710 and its ceramic insert. The steel Pepsi returned in 2018 as the 126710BLRO, with a Cerachrom bezel and calibre 3285.
  • Dating a 16710. "Swiss T<25" at 6 o'clock marks a tritium dial from the earlier years; "Swiss" alone marks the Luminova transition of the late 1990s; "Swiss Made" marks the Super-LumiNova dials of the 2000s. Cases made from 2003 have no lug holes and are often listed as 16710T.

Specifications

Brand Rolex
Collection GMT-Master II
Reference 16710BLRO3
Case size 40 mm
Case material Stainless Steel
Bezel Aluminum, blue and red (BLRO)
Dial Black
Movement Automatic
Water resistance 100 Meters (330 Feet)
Bracelet / strap Stainless Steel

Compare 16710 listings: the all-black bezel 16710LN1 and 16710LN3 from $14,014, and further 16710 listings from $11,159 to $14,184 (configuration confirmed when we source): 16710U1, 16710U3, 16710C1, 16710CF1, 16710CF3, 16710FP1, 16710P1, 16710BLKH1, 16710BV, 167103. For the ceramic Pepsi, see the 126710BLROJ and 126710BLROO from $27,072. Browse the Rolex Pepsi GMT collection, every GMT-Master II reference we carry or the full Rolex collection.

How sourcing works

Reserve with a $200 deposit, credited toward the price. Our Miami Beach desk locates the piece, sends you real photos and today's price to approve, and authenticates it in-house before it ships insured (deposit terms: buyer protection). Box, papers and final price are confirmed with you before anything more is charged. Prefer to talk first? Ask about this reference on WhatsApp or by phone.

Buy, trade in or sell. Trade your current watch toward this 16710 Pepsi, or sell us yours: request a valuation on our sell your watch page.

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The Rolex GMT-Master II reference 16710BLRO3 represents one of the most celebrated chapters in a storied lineage that dates back to 1955, when Rolex introduced the original GMT-Master in collaboration with Pan American World Airways to serve the needs of transatlantic pilots who needed to track two time zones simultaneously. By the time the GMT-Master II arrived in 1983, Rolex had refined the movement to allow the hour hand to be set independently of the minute hand, giving travelers and professionals true dual-time-zone functionality. The 16710 series, produced from 1989 through 2007, represents the final generation of GMT-Master II references to carry the aluminum bezel insert — and the BLRO variant, with its blue-and-red 24-hour graduated bezel, is the configuration known as the 'Pepsi'.

The case of the 16710BLRO3 measures 40mm in diameter and is made of stainless steel. The Oyster case is quintessentially Rolex: a three-piece construction with a screwdown caseback and a screwdown winding crown that together deliver 100 meters (330 feet) of water resistance. The overall profile is compact by modern standards, sitting close to the wrist and wearing with the balanced proportions that made 40mm Rolex sports watches a benchmark for decades.

The black dial on this reference is executed in Rolex's signature applied-index style, with luminous hour markers and Mercedes hands that ensure legibility under any lighting condition. The additional 24-hour hand, tipped in red, reads a second time zone against the blue-and-red bezel. The aluminum insert sits in a bidirectional 120-click bezel and uses red for the daytime hours and blue for the night-time hours.

Power comes from the self-winding calibre 3185, a COSC-certified chronometer; watches from late 2007 use the calibre 3186. The movement winds via a Perpetual rotor, so daily wear keeps it perpetually charged. While the 16710 generation predates some of Rolex's most recent movement advances, its reliability record over decades of professional and enthusiast use is exceptional, and it remains eminently serviceable by any qualified watchmaker with access to current Rolex parts.

On the wrist, the GMT-Master II 16710BLRO3 commands immediate attention without being ostentatious. The three-link Oyster bracelet is comfortable for all-day wear and pairs naturally with the brushed-and-polished case surfaces. This is a watch that transitions effortlessly from a business meeting to a weekend adventure, and its 40mm diameter makes it one of the most universally wearable references in the Rolex catalog.

Bizak & Co. sources the GMT-Master II 16710BLRO3 to order and authenticates it in-house before it ships insured. The aluminum Pepsi bezel variant of the 16710 has appreciated meaningfully among collectors who prize the pre-ceramic era of GMT-Master production, making this reference as strong a value proposition as it is a daily companion. Reserve it with a $200 deposit, credited toward the price: we send real photos and today's price before you commit. Questions first? Ask us on WhatsApp or by phone.

Technical Details
Reference
16710BLRO3
Model
GMT-Master II
Movement
Automatic
Case material
Stainless Steel
Bracelet material
Stainless Steel
Dial
Black
Case size
40mm
Requested condition
Pre-Owned
Requested accessories
Watch Only
FAQ

1. What is the Rolex 16710 Pepsi?
It is the steel Rolex GMT-Master II reference 16710 fitted with the blue-and-red "Pepsi" aluminum bezel insert, made from 1989 to 2007. The 40 mm Oyster case is water-resistant to 100 m, and the watch came on an Oyster or Jubilee bracelet. The same reference was also sold with Coke (black/red) and all-black inserts.

2. When was the Rolex 16710 made, and what replaced it?
Rolex made the 16710 from 1989, when it replaced the 16760 "Fat Lady", until 2007, when the ceramic-bezel 116710 took over. A steel Pepsi returned to the catalogue in 2018 as the 126710BLRO.

3. What movement is in the Rolex 16710?
The self-winding calibre 3185, a COSC-certified chronometer at 28,800 beats per hour with hacking seconds and about 50 hours of power reserve. The local hour hand sets independently of the 24-hour hand. The last watches, from late 2007, use the calibre 3186 with a Parachrom hairspring.

4. How do you date a Rolex 16710 from its dial?
Read the text at 6 o'clock. "Swiss T<25" marks a tritium dial from the earlier years; "Swiss" alone marks the Luminova transition of the late 1990s; "Swiss Made" marks the Super-LumiNova dials of the 2000s. Cases made from 2003 also lose the lug holes.

5. How much is a Rolex 16710 Pepsi?
Bizak & Co. lists this 16710 Pepsi from $11,159, and other 16710 listings run to $14,184. Dial generation, bracelet, bezel condition and papers move the price, so we send real photos and today's price for the exact watch before anything beyond the $200 deposit is charged.

6. How do I reserve a 16710 Pepsi at Bizak & Co.?
Reserve with a $200 deposit, credited toward the price. Our Miami Beach desk locates the watch, sends real photos and today's price for your approval, authenticates it in-house and ships it insured. Questions first? WhatsApp or call (774) 339-9716.

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90-Day Returns for Store Credit

Eligible watches may be returned within 90 days for store credit. Brand-new watches and other exclusions are final sale.

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U.S. overnight shipping is $100; international shipping is $500. Dispatch takes 2–3 business days after your wire clears. International transit times vary. Shipping details.

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