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Rolex Lady-Datejust 28 28 mm 279178LDP Yellow Gold Purple

Rolex Lady-Datejust 28 28 mm 279178LDP Yellow Gold Purple Rolex Lady-Datejust 28 28 mm 279178LDP Yellow…

Reference 279178LDP

Full watch configuration

Rolex Lady-Datejust 28 28 mm 279178LDP Yellow Gold Purple

$25,668.00 $27,600.00
Requested condition
Brand New
Requested accessories
Full Set

By Rolex

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Rolex Lady-Datejust 28 28 mm 279178LDP Yellow Gold Purple

Rolex Lady-Datejust 28 28 mm 279178LDP Yellow Gold Purple

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Rolex Lady-Datejust 28 28 mm 279178LDP Yellow Gold Purple

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The Rolex Lady-Datejust 28 reference 279178LDP is an 18k yellow gold 28mm dress watch featuring a luminous lavender diamond dial, yellow gold fluted bezel, and the iconic President bracelet — one of the most refined expressions of the Lady-Datejust collection available for sale today. Powered by an automatic movement and rated to 100 meters (330 feet) of water resistance, this reference blends enduring elegance with true Swiss watchmaking substance.

What sets the 279178LDP apart is its rare combination of purple diamond dial brilliance, all-yellow-gold construction, and the prestige of the President bracelet, making it as covetable on the wrist as it is sound as a long-term holding. Browse this reference now at Bizak & Co. or contact our team directly to buy online with confidence.

Compare it across every Lady-Datejust 28 reference we carry, or browse the full Rolex collection at Bizak & Co.

Buy this Lady-Datejust 28, trade in your current watch, or sell us yours. Contact Bizak & Co. to make an offer or request a fair-market valuation.

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The Rolex Lady-Datejust is the quintessential luxury dress watch for women, and the 28mm generation — introduced to succeed the classic 26mm case — gives the collection a more contemporary, wrist-forward presence without sacrificing the delicate proportions that have made the line iconic for decades. Reference 279178LDP sits at the apex of the Lady-Datejust 28 range, combining every premium element Rolex offers in this size: solid 18k yellow gold, a diamond-set lavender dial, a fluted bezel, and the storied President bracelet.

The 28mm yellow gold case of the 279178LDP is crafted entirely in Rolex's own 18k yellow gold alloy, giving it a warm, deeply saturated luster that photographs and presents beautifully in person. The fluted bezel — one of the most recognizable design signatures in horology — is executed here in matching yellow gold, its precisely milled grooves catching and diffracting light in a way that transforms the watch under any lighting condition. The overall silhouette is compact and elegant, sitting close to the wrist in a way that suits both formal occasions and daily wear.

The dial of this reference is where the 279178LDP truly distinguishes itself. The lavender — often described as purple — surface is set with diamonds that serve as hour markers, adding a constellation of brilliance to what is already a visually arresting color. The interplay between the warm yellow gold surround and the cool purple dial creates a color contrast that is unusual in the Lady-Datejust family and gives this reference a distinctive, collectible personality. The applied Rolex coronet and the classic Datejust date window at three o'clock with its magnifying Cyclops lens complete a dial that is both functional and genuinely beautiful.

The President bracelet is among the most celebrated metal bracelets in watchmaking history, having debuted on the Rolex Day-Date in 1956 before becoming the defining bracelet of the ladies' Datejust in yellow gold. Its three semi-circular links flow with remarkable fluidity and comfort, and in 18k yellow gold the bracelet has a substantial, luxurious feel that far exceeds its modest visual weight. The concealed Crown Clasp integrates invisibly into the bracelet for a seamless, uninterrupted aesthetic on the wrist. The movement powering the 279178LDP is automatic, ensuring continuous self-winding through normal wrist motion and freeing the owner from battery changes or manual winding in regular use. Rolex rates this reference to 100 meters (330 feet) of water resistance, providing meaningful everyday durability behind the Oyster case architecture.

Buying a Rolex Lady-Datejust 28 reference 279178LDP from Bizak & Co. means working with a knowledgeable dealer who sources carefully and describes honestly. This reference — yellow gold, lavender diamond dial, fluted bezel, President bracelet — is among the most desirable configurations in the current Lady-Datejust lineup and tends to hold strong value in the secondary market. Whether you are adding to a collection, purchasing a milestone gift, or buying your first luxury timepiece, our team is ready to assist. Contact Bizak & Co. today or buy online at bizakandco.com.

Technical Details
Reference
279178LDP
Model
Lady-Datejust 28
Movement
Automatic
Case material
Yellow Gold
Bracelet material
Yellow Gold
Dial
Purple (Lavender Diamond)
Case size
28mm
Requested condition
Brand New
Requested accessories
Full Set
FAQ

1. What makes the Rolex Lady-Datejust 28 ref. 279178LDP special?
The 279178LDP combines three premium elements rarely found together in one Lady-Datejust: an 18k yellow gold case and bracelet, a lavender diamond dial, and the prestigious President bracelet with a yellow gold fluted bezel. This configuration places it at the very top of the Lady-Datejust 28 lineup and makes it one of the most sought-after references in the series.

2. What movement powers the Rolex Lady-Datejust 279178LDP?
This reference is powered by an automatic (self-winding) movement, consistent with the broader Lady-Datejust 28 collection. The automatic winding system means the watch winds itself through normal wrist activity, requiring no battery and minimal servicing under regular use.

3. What is the case size of the Rolex Lady-Datejust 279178LDP?
The case measures 28mm in diameter, which is the standard size for the current Lady-Datejust generation. This 28mm Oyster case replaced the earlier 26mm format and offers a slightly more modern, visible presence on the wrist while preserving the delicate, feminine proportions of the line.

4. Is the Rolex Lady-Datejust 28 suitable for everyday wear?
Yes — the Lady-Datejust 28 is built to Rolex's Oyster standards, which include a water resistance rating of 100 meters (330 feet) and a robust screw-down crown. While the 279178LDP is a dress watch by character, its construction means it can comfortably accompany daily life, not just special occasions.

5. What is the dial and case material of the 279178LDP?
The dial is a lavender (purple) tone set with diamond hour markers, and the case is crafted entirely in 18k yellow gold — including the fluted bezel and President bracelet. The warm yellow gold and cool purple dial create a striking, collectible color pairing that distinguishes this reference from other Lady-Datejust configurations.

6. Is the Rolex Lady-Datejust 279178LDP a good buy, and how can I purchase it from Bizak & Co.?
The Lady-Datejust 28 in all-yellow-gold with a diamond dial and President bracelet has demonstrated consistent demand and strong value retention in the pre-owned market, making it a compelling purchase both as a wearable luxury item and as a long-term holding. You can buy the 279178LDP online at bizakandco.com or contact the Bizak & Co. team directly for assistance — please note that Bizak & Co. is not an authorized Rolex dealer.

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Eligible watches may be returned within 90 days for store credit. Brand-new watches and other exclusions are final sale.

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