About the Rolex Lady-Datejust 31 Ref. 278341RBR
The Lady-Datejust is one of Rolex's most enduring collections, tracing its roots to 1957 as the first self-winding waterproof watch sized specifically for women. Reference 278341RBR represents the modern iteration of that legacy, pairing the iconic Oyster case construction with an Everose gold and Oystersteel Rolesor finish and a diamond-set bezel — the RBR suffix denoting that distinctive stone-set bezel configuration. The Jubilee bracelet, available on several variants in this collection, is a hallmark of the Datejust line, delivering both elegance and exceptional wrist comfort. Across all dial options in this reference, Rolex maintains its standard of in-house movement production, COSC-certified chronometric precision, and the iconic Cyclops lens date magnification at 3 o'clock.
What to Look For
Within the 278341RBR collection, the primary differentiator between listings is dial color and configuration — options such as rose, slate, chocolate, aubergine, and white mother-of-pearl each carry distinct collector appeal, with mother-of-pearl and diamond-set dials often commanding a premium. The suffix codes appended to the reference number — such as RRDVIJ, RODJ, or WMDO — encode dial material, index type, and bracelet style, so buyers should match those codes carefully to confirm the exact configuration they want. Unworn or lightly worn examples on the original Jubilee bracelet with box and papers represent the strongest value retention in this reference.
Frequently Asked Questions
What does the RBR in reference 278341RBR mean?
The RBR suffix in a Rolex reference number indicates that the bezel is set with diamonds, specifically a pavé diamond-set bezel on a Rolesor case. On the 278341RBR this means the 31 mm Oystersteel and Everose gold case is fitted with that signature stone-set bezel, which significantly elevates both the visual impact and the market value of the watch.
What dial colors are available for the Rolex Lady-Datejust 278341RBR at Bizak and Co.?
Bizak and Co. currently stocks the 278341RBR in several dial variations including rose, slate, chocolate, aubergine, and white mother-of-pearl. Each dial color produces a distinctly different aesthetic, from the warm femininity of the rose dial to the rich depth of the aubergine and chocolate options, so browsing the full collection is recommended.
Is the 31 mm Lady-Datejust a good size for everyday wear?
The 31 mm case of the 278341RBR is widely regarded as a versatile size that reads elegantly on a range of wrist sizes, sitting comfortably between the petite 28 mm and the bolder 36 mm Datejust. Its Oyster case construction and robust Rolesor bracelet make it durable enough for daily wear while the diamond bezel ensures it transitions effortlessly to formal occasions.
Browse also: Rolex collection.
Buy, trade, or sell. Contact Bizak & Co. for pricing and availability on any reference in this collection.
