Rolex Day Date 40 Rose Gold

Rose gold Presidential prices by reference

Every watch in this collection is a Day-Date 40: a 40 mm Oyster case in 18 ct Everose gold, waterproof to 100 metres, Rolex calibre 3255 with about 70 hours of power reserve, and an Everose President bracelet with a concealed Crownclasp. The bezel tells the two references apart. US retail is Rolex’s suggested price before tax in its 2026 catalogue; our prices are the lowest live listing on 19 October 2026, new unless marked pre-owned. Tap a price to open that watch and reserve it.

Our prices sit on both sides of Rolex’s. Every 228345RBR except the diamond-paved dial is listed below US retail, as are the sundust Roman 228235 ($44,175 against $54,200) and every 228235 with a diamond-set dial. New chocolate and white 228235s sit just above retail at $54,757, and two dials carry clear premiums against $54,200: olive green, from $61,111 pre-owned and $66,000 new, and slate ombré at $68,585. The diamond-paved 228345RBR is $103,356 against $101,100.

228235: the fluted Everose bezel, dial by dial

Rolex’s 2026 catalogue offers the 228235 with eleven dials. Six cost $54,200: sundust, chocolate, olive green, white and slate ombré with Roman numerals, and chocolate with index hour markers. Set with ten baguette-cut diamonds, chocolate and sundust cost $58,950, white mother-of-pearl $60,050 and eisenkiesel $65,300, and the diamond-paved dial is $78,400. Our listings add two earlier dials Rolex no longer lists, both with index hour markers: sundust with a stripe motif and chocolate with a diagonal motif.

228345RBR: 48 diamonds on the bezel

The 228345RBR keeps the case, the President bracelet and calibre 3255 and sets the bezel with 48 brilliant-cut diamonds, 2.15 carats in all. It takes the same eleven dials: Rolex lists it at $76,900 with sundust, chocolate, olive green, white or slate ombré, $81,650 with chocolate or sundust set with baguette diamonds, $82,750 with white mother-of-pearl, $88,000 with eisenkiesel and $101,100 with the diamond-paved dial.

Fluted or diamond bezel?

At US retail the diamond bezel adds $22,700 to the same dial: $76,900 against $54,200, or $101,100 against $78,400 with the paved dial. In our catalogue the gap is often narrower, and sometimes reversed: a white Roman dial is $54,757 on the 228235 and $62,589 on the 228345RBR, $7,832 apart, and a new olive green 228345RBR at $62,589 costs less than a new olive green 228235 at $66,000. The fluted bezel, which Rolex treats as one of its signatures, keeps the price lowest, from $43,059; the 228345RBR is the way to diamonds without a gem-set dial, from $56,823.

Which dial?

• Sundust. Rolex’s pink-toned dial has a sunray finish: fine grooves brushed outward from the centre catch the light as the wrist moves. It is the least expensive 228235 dial on Bizak, from $43,059 with the earlier stripe motif and $44,175 with Roman numerals. Our guide to the Sundust Day-Date 40: 228235 and 228345RBR compares sundust dials across Rolex’s range.
• Chocolate. Brown, with Roman numerals, index hour markers or ten baguette diamonds, and on earlier dials a diagonal motif; from $48,407 with diamonds and $50,701 with Roman numerals, both pre-owned. Our guide to the chocolate dial Day-Date 228235 also covers the other chocolate-dial Rolex models.
• Olive green. A sunray-finished green with Roman numerals, listed above retail on the fluted 228235 and below it on the 228345RBR. Our green dial Rolex guide compares the green Day-Dates in every metal.
• Slate ombré. Grey at the centre, deepening to black at the edge, with faceted Roman numerals and index markers in 18 ct pink gold. Until this dial, Rolex kept its ombré dials, set with diamond hour markers, for the Day-Date 36.
• Eisenkiesel. A deep brown, finely veined iron-oxide quartz that Rolex first used in 2021; it selects each stone disc for its colour and structure and adds ten baguette diamonds. From $60,449 on the 228235.
• White, mother-of-pearl and pavé. White with Roman numerals from $54,757, white mother-of-pearl with ten baguettes from $53,009 (see our 228235WMOPDP review), and a dial paved with diamonds from $65,844. Paved dials in every metal are on our Day-Date 40 diamond pavé page.

Everose: Rolex’s rose gold

Rolex calls its rose gold Everose: an 18 ct pink gold alloy it created and patented to preserve the beauty of its pink gold watches, casts in its own foundry and has used on every Oyster model in pink gold since its introduction in 2005. On these watches the case and the President bracelet are both Everose, as on the Everose Sky-Dweller and the rose gold Daytona. One Day-Date 40 with a pink tone is not Everose: the 228235JG is made in Jubilee Gold, a different alloy (see the FAQ below).

At US retail Everose costs the same as white gold and more than yellow gold: the 228235 and the white gold 228239 both start at $54,200, the yellow gold 228238 at $50,400 and the platinum 228236 at $68,800. Compare our yellow gold, white gold and platinum Day-Date 40 pages, or every metal on the Day-Date 40 page.

Why it is called the Presidential

The Day-Date arrived in 1956 as the first calendar wristwatch to spell out the day of the week in full, in an arc-shaped window at 12 o’clock, as well as the date; today the day can be shown in 26 languages. Its President bracelet, with semi-circular three-piece links, was designed for that launch and is made only in 18 ct gold or 950 platinum. Rolex says the bracelet’s name and the political figures who wore the watch earned the Day-Date its nickname, the presidents’ watch. Rolex also fits the President bracelet to precious-metal Datejusts (see our Datejust vs Day-Date guide), but a Presidential Rolex usually means a Day-Date.

The Day-Date 40 replaced the 41 mm Day-Date II at Baselworld 2015, with calibre 3255 and about 70 hours of power reserve, and Everose was one of its four launch metals. The calibre has Rolex’s Chronergy escapement and a blue Parachrom hairspring, and as a Superlative Chronometer the watch is certified to −2/+2 seconds a day after casing. Our Rolex Day-Date buying guide compares every reference and metal.

Rose gold Presidentials in 36 mm and 41 mm

The current Day-Date 36 has the same calibre 3255 and President bracelet in a 36 mm Everose case, and the 41 mm Day-Date II came before the Day-Date 40. Our lowest prices for each:

Every 36 mm model is on our Day-Date 36 page, and our 118205WMODO guide covers the domed-bezel Everose Day-Date 36.

What to check before you buy a rose gold Day-Date

• The reference and the bezel. The reference is engraved between the lugs at 12 o’clock. A 228235 should have a fluted Everose bezel and a 228345RBR a bezel of 48 brilliant-cut diamonds; a domed bezel belongs to the earlier 36 mm 118205.
• The dial and its model number. Rolex gives every dial its own model number, such as M228235-0055 for slate ombré and M228345RBR-0016 for eisenkiesel, so check the number against Rolex’s catalogue and the papers. Rolex’s current diamond dials for these references have ten baguette-cut diamonds, alone or on a paved dial; any other setting needs an explanation, because undisclosed aftermarket diamonds are a reason to stop.
• Gold wear. 18 ct gold is softer than steel: on a pre-owned watch, look for softened case edges and lugs, flattened flutes on the bezel and stretch in the President bracelet.
• The guarantee card. A new Rolex sold by an Official Rolex Jeweler carries a five-year international guarantee, and the jeweler fills out and dates the card, so its date shows how much cover is left.
• Box and papers. A full set with the guarantee card is part of the price, so check which you are being quoted.

Found your rose gold Day-Date? Open its listing and tap Reserve with $200. Our buyer protection page sets out the deposit terms and insured delivery, and our authentication page lists the checks made on the specific watch before dispatch. Selling or trading a Day-Date instead? See sell or trade your watch.

Frequently Asked Questions