Rolex Datejust 31 31 mm 278274GDJ Steel/White Gold Dark Grey

The Rolex Datejust is widely regarded as the archetype of the classic dress watch, having debuted in 1945 as the first wristwatch to display the date automatically through a magnifying cyclops lens on the crystal. Across nearly eight decades and countless references, the Datejust has remained a constant in Rolex's catalogue—evolving in proportions, materials, and dial treatments while preserving the instantly recognizable silhouette that made it iconic. The 31mm case size occupies an elegant middle ground, historically described as a mid-size, making it a genuine choice for any wrist that prefers something between the classic 28mm and the full 36mm format.

Reference 278274GDJ represents the current generation of the Datejust 31, built on the Oyster case in Rolex's proprietary Oystersteel—a 904L stainless steel alloy prized for its exceptional corrosion resistance and high polish retention. The case is complemented by 18k white gold crown guards, a white gold crown, and, most distinctively, an 18k white gold fluted bezel. The fluted bezel is one of Rolex's most storied design signatures, originally conceived as a technical means of securing the bezel to the case and subsequently elevated into a hallmark of elegance recognized the world over.

The dark grey dial of the 278274GDJ gives the watch a restrained, contemporary mood that reads as sophisticated without being austere. Dark grey dials have grown considerably in collector and buyer appeal over recent years because they offer a neutral versatility—pairing naturally with both formal attire and smart-casual wear—while avoiding the ubiquity of silver or white. The date aperture at three o'clock, protected by the signature Cyclops lens, remains as functional and legible as ever, anchoring the Datejust's identity as an instrument of daily precision.

Power comes from an automatic movement, consistent with Rolex's self-winding mechanical manufacture movements fitted across the current Datejust lineup. The watch carries a water resistance rating of 100 meters (330 feet) thanks to the Oyster case construction, the Twinlock winding crown, and the scratch-resistant sapphire crystal—engineering details that allow the Datejust to accompany an active lifestyle without any compromise to its dress-watch aesthetic. The five-piece Jubilee bracelet, introduced with the very first Datejust in 1945, closes the look with a fine, link-by-link elegance and a concealed Crownclasp for clean lines on the wrist.

Bizak & Co. offers this Rolex Datejust 31 reference 278274GDJ as a certified authentic, brand-new example. Purchasing from Bizak & Co. means working with a specialist dealer whose reputation rests on transparency, authenticity, and personal service. Whether you are buying your first Rolex or adding a versatile mid-size piece to an existing collection, the 278274GDJ is a compelling choice—and our team is ready to assist you every step of the way. Browse online or reach out directly to secure this reference today.