Rolex Datejust 31 31 mm 278274PSO Steel/White Gold Pink

The Rolex Datejust is one of the most enduring icons in watchmaking history, having established the template for the classic date-displaying dress watch when it debuted in 1945. Across more than seven decades the design language has remained remarkably consistent: the fluted bezel, the Cyclops lens over the date, and the Oyster bracelet are hallmarks that make a Datejust instantly recognizable on any wrist, anywhere in the world. The 31mm case size slots between Rolex's 28mm and 36mm offerings, making it the ideal choice for wearers who prefer a refined, mid-sized silhouette that reads as polished rather than oversized.

Reference 278274PSO is a factory-configured expression that pairs Oystersteel with 18k white gold—a combination Rolex achieves with characteristic precision by applying the harder white gold to the bezel and crown while keeping the case and Oyster bracelet in corrosion-resistant Oystersteel. The result is a two-metal aesthetic that feels luxurious without being ostentatious, adding luster and sparkle through the fluted white gold bezel while maintaining the durability and wearability of steel across the majority of the watch's surface.

The pink dial is the heart of this reference's appeal. Rolex's dial-making facilities—among the most sophisticated in the industry—produce dials with depth, consistency, and color that photograph beautifully and look even better in person. On the 278274PSO the pink dial creates a warm, feminine, and unabashedly confident aesthetic. Hour markers and the iconic Rolex coronet logo sit against that soft background, while the white gold fluted bezel frames the scene with architectural crispness.

Powering the watch is an automatic movement, a self-winding mechanical caliber developed and manufactured entirely in-house by Rolex. Rolex automatic movements are renowned in the industry for their precision, reliability, and long service intervals. The movement is housed inside the Oyster case, which Rolex rates to 100 meters (330 feet) of water resistance, meaning the 278274PSO is genuinely capable of handling daily life—rain, hand-washing, and even light swimming—without concern.

The Oyster bracelet completes the package with Rolex's signature three-link design, known for its comfort, security, and longevity. Sized for a 31mm case, the bracelet tapers elegantly and fastens with Rolex's folding Oysterclasp, which provides easy fine adjustment for changes in wrist size throughout the day or across seasons.

At Bizak & Co. we offer this certified authentic, brand-new Rolex Datejust 31 reference 278274PSO sourced with the utmost care for authenticity and condition. Whether you are buying your first Rolex, adding a versatile mid-size piece to a collection, or selecting a meaningful gift, this reference is an exceptional choice. Contact our team today to buy this Datejust 31 online or to ask any questions—we are here to help you acquire the right watch with confidence.