Rolex Datejust 31 31 mm 278274WRJ Steel/White Gold White

The Rolex Datejust is one of the most iconic and enduring watch references in horology, having introduced the date display at 3 o'clock at the birth of the modern wristwatch era. The Datejust 31 occupies a distinguished position within the family as a mid-size expression designed for wrists that prefer a refined, proportionate case without sacrificing any of the line's signature authority. Reference 278274WRJ represents the current generation of this beloved line, combining timeless architecture with modern metallurgical refinement.

The 31mm case of reference 278274WRJ is constructed from Rolex's proprietary Oystersteel—a 904L stainless steel alloy prized for its exceptional corrosion resistance and high-polish brilliance—complemented by 18k white gold appointments that elevate the watch into genuine luxury territory. The fluted bezel, one of the most recognizable design signatures in watchmaking, is rendered here in 18k white gold, its precisely machined ridges catching light with every movement of the wrist. This two-tone material execution gives the watch a luminous, cool-toned aesthetic that pairs effortlessly with both casual and formal attire.

The white dial offers a clean, legible canvas that allows the watch's architectural details to breathe. White dials within the Datejust family are perennially popular for their versatility—equally at home in a boardroom or at a formal dinner—and on the 278274WRJ the effect is particularly striking against the surrounding white gold elements. The overall palette is cohesive and sophisticated, projecting quiet confidence rather than overt flash.

Powering this reference is Rolex's automatic movement, a self-winding caliber regulated to Rolex's exacting chronometric standards and recognized by independent certification bodies for its precision. The watch is water-resistant to 100 meters (330 feet), underscoring the Oyster case's legendary robustness and making the 278274WRJ fully capable of accompanying an active lifestyle. The five-link Jubilee bracelet, developed by Rolex specifically for the Datejust, adds a layer of dressy flexibility with its distinctive flowing profile and solid-link construction.

Owning a Rolex Datejust 31 in reference 278274WRJ means acquiring a watch with proven resale strength, universal recognition, and a design that has never gone out of style. At Bizak & Co., every timepiece we list is certified authentic, and this example is offered brand new, ensuring it arrives in flawless, unaltered condition. Whether you are adding a cornerstone piece to a growing collection or purchasing a meaningful gift, this reference represents one of the finest expressions of modern Rolex craftsmanship available for sale today.

Bizak & Co. is proud to offer this Rolex Datejust 31 ref. 278274WRJ to discerning buyers across the United States and beyond. We invite you to reach out with any questions, request additional images, or proceed directly to purchase through our secure online platform at bizakandco.com. Our team of specialists is here to guide you through every step of the acquisition process with the transparency and expertise you expect from a trusted luxury watch dealer.