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Rolex Datejust 31 31 mm 278344RBRAZBFMDO Steel/White Gold/Diamonds Blue

Rolex Datejust 31 31 mm 278344RBRAZBFMDO Steel/White Gold/Diamonds Blue Rolex Datejust 31 31 mm 278344RBRAZBFMDO Steel/White…

Reference 278344RBRAZBFMDO

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Rolex Datejust 31 31 mm 278344RBRAZBFMDO Steel/White Gold/Diamonds Blue

$15,344.00 $16,499.00
Requested condition
Brand New
Requested accessories
Full Set

By Rolex

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Rolex Datejust 31 31 mm 278344RBRAZBFMDO Steel/White Gold/Diamonds Blue

Rolex Datejust 31 31 mm 278344RBRAZBFMDO Steel/White Gold/Diamonds Blue

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Rolex Datejust 31 31 mm 278344RBRAZBFMDO Steel/White Gold/Diamonds Blue

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The Rolex Datejust 31 reference 278344RBRAZBFMDO is a 31mm Oystersteel and 18k white gold ladies watch distinguished by an azzurro blue floral motif diamond-set dial and an 18k white gold domed diamond bezel. Worn on the iconic Oyster bracelet, this reference represents one of the most decorative expressions in the current Datejust 31 collection.

Reference 278344RBRAZBFMDO stands apart through the rare combination of a hand-crafted floral motif dial, brilliant-cut diamond hour markers, and a fully diamond-set white gold bezel that elevates the Datejust silhouette to fine-jewelry status. Contact Bizak & Co. today to purchase this stunning Rolex Datejust 31 or to learn more about availability and pricing.

Compare it across every Datejust 31 reference we carry, or browse the full Rolex collection at Bizak & Co.

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The Rolex Datejust is one of the most enduring and recognizable watch designs in the world, introduced in 1945 as the first self-winding wristwatch to display the date in a window at 3 o'clock. Over eight decades the Datejust has evolved in size, material, and ornamentation while preserving its unmistakable silhouette. The 31mm case size occupies a refined middle ground that suits a wide range of wrists, offering more presence than the classic 28mm Lady-Datejust while retaining an undeniably feminine elegance. Reference 278344RBRAZBFMDO sits at the pinnacle of the Datejust 31 range, combining precious metals, diamonds, and a rare decorative dial into a single cohesive statement piece.

The case of the 278344RBRAZBFMDO is crafted from Rolex's proprietary Oystersteel—a 904L stainless steel alloy prized for its exceptional corrosion resistance and ability to hold a high polish—paired with 18k white gold on the bezel, crown, and selected case elements. At 31mm the Oyster case is perfectly proportioned, with its characteristic triple-lock crown and screw-down case back providing robust protection. The smooth, rounded lugs and brushed center links of the Oyster bracelet complement the polished case flanks in a play of textures that has defined Rolex sports-elegant design for generations.

The dial of reference 278344RBRAZBFMDO is the undeniable focal point of the watch. Rolex describes the color as azzurro blue, an airy, luminous shade of sky blue that serves as a canvas for an intricate floral motif created through a highly skilled gem-setting process. Diamond hour markers punctuate the perimeter of the dial, allowing the blue field and floral decoration to command attention without sacrificing legibility. The combination of color, texture, and diamonds elevates this dial to the category of decorative art rather than mere timekeeping display.

Framing the dial is an 18k white gold domed bezel set entirely with brilliant-cut diamonds. The domed profile adds architectural depth to the case and harks back to early Datejust references of the mid-twentieth century, while the diamond paving transforms that classic form into something unambiguously luxurious. White gold was chosen deliberately: its cool, silvery tone harmonizes with the azzurro blue dial and the icy brilliance of the diamonds, creating a harmonious palette that platinum or yellow gold could not replicate. Worn on the three-link Oyster bracelet, the watch sits securely and comfortably, the bracelet's Crownclasp ensuring a discreet and easy deployment.

Powering the 278344RBRAZBFMDO is a Rolex automatic movement, a self-winding caliber that reflects the brand's decades of in-house manufacturing expertise. Rolex automatic movements are renowned for precision, reliability, and longevity, requiring minimal servicing when cared for correctly. The Oyster case provides water resistance to 100 meters (330 feet), lending this dressy timepiece a level of everyday resilience that purely decorative jewelry watches cannot match.

Bizak & Co. is proud to offer the Rolex Datejust 31 reference 278344RBRAZBFMDO to discerning buyers seeking a rare and beautifully appointed timepiece. Whether you are adding to an existing Rolex collection, purchasing a milestone gift, or searching for a wearable fine-jewelry watch, this reference delivers on every dimension. Bizak & Co. is not an authorized Rolex dealer; all watches are pre-owned or gray-market pieces sold with full transparency. Browse our inventory at bizakandco.com or contact our team directly to discuss this reference, confirm current availability, and arrange a secure purchase.

Technical Details
Reference
278344RBRAZBFMDO
Model
Datejust 31
Movement
Automatic
Case material
Two-Tone
Bracelet material
Two-Tone
Dial
Azzurro blue floral motif diamond dial
Case size
31mm
Requested condition
Brand New
Requested accessories
Full Set
FAQ

1. What makes the Rolex Datejust 31 reference 278344RBRAZBFMDO special?
Reference 278344RBRAZBFMDO combines an azzurro blue floral motif diamond-set dial with a fully diamond-set 18k white gold domed bezel and an Oystersteel and white gold case, making it one of the most ornate and visually striking watches in the Datejust 31 line. The floral motif dial is a rare decorative treatment that Rolex reserves for its top-tier Datejust references, giving this watch fine-jewelry appeal alongside Swiss watchmaking precision.

2. What movement powers the Rolex Datejust 31 278344RBRAZBFMDO?
This reference is powered by a Rolex automatic self-winding movement, consistent with the full current Datejust collection. Rolex automatic calibers are manufactured entirely in-house and are celebrated for their accuracy, durability, and low maintenance requirements over many years of wear.

3. What is the case size of the Datejust 31 ref. 278344RBRAZBFMDO?
The case measures 31mm in diameter, placing it in Rolex's mid-size Datejust category between the 28mm Lady-Datejust and the 36mm Datejust. The 31mm size is a versatile choice that works elegantly on a range of wrist sizes and is worn by both women and men who prefer a more refined, understated case diameter.

4. Is the Rolex Datejust 31 278344RBRAZBFMDO suitable for everyday wear?
Yes. Despite its diamond-set bezel and decorative dial, the 278344RBRAZBFMDO is built on Rolex's Oyster case platform, which provides 100 meters (330 feet) of water resistance and a robust screw-down crown. The Oystersteel construction is highly resistant to corrosion and daily wear, making this a timepiece that can transition seamlessly from everyday occasions to formal events.

5. What is the dial color and material on reference 278344RBRAZBFMDO?
The dial is described as azzurro blue with a floral motif, a luminous sky-blue shade adorned with an intricate floral design and set with diamond hour markers. Azzurro is an Italian word for sky blue, and Rolex uses it to describe a specific, delicate blue tone that gives the dial a fresh and romantic character distinct from deeper navy or midnight-blue dials.

6. How can I buy the Rolex Datejust 31 278344RBRAZBFMDO from Bizak & Co.?
You can browse and purchase this reference directly at bizakandco.com or reach out to the Bizak & Co. team to confirm availability, discuss pricing, and arrange secure shipping or an in-person viewing. Bizak & Co. is not an authorized Rolex dealer and sells this watch as a pre-owned or gray-market timepiece, offering buyers access to sought-after references with full transparency and professional service.

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Eligible watches may be returned within 90 days for store credit. Brand-new watches and other exclusions are final sale.

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