About the Rolex Lady-Datejust 278273
The Lady-Datejust has been the cornerstone of Rolex's women's collection since the Datejust was scaled down to suit a more elegant wrist profile, and the 278273 reference represents the current-generation 31 mm expression in two-tone yellow Rolesor, combining Oystersteel and 18k yellow gold throughout the case and Jubilee or Oyster bracelet. The reference number 278273 replaced earlier Lady-Datejust references when Rolex updated the line, bringing a slightly larger 31 mm diameter, a more refined lugged case, and an upgraded movement. Dial options within this single reference are exceptionally broad, spanning plain metallic dials in silver, champagne, and grey, vivid lacquer dials in green, and lustrous mother-of-pearl dials in white and black, with many variants further set with diamond hour markers or diamond bezels that elevate the watch into genuine jewelry territory.
What to Look For
When comparing 278273 listings, buyers should pay close attention to the dial configuration, since the suffix letters in each reference code indicate the specific dial color, diamond setting, and bezel style, which together account for significant differences in market value. Diamond-paved or diamond-index dials paired with factory diamond bezels command the highest premiums, while clean silver or champagne dials with fluted gold bezels appeal to collectors seeking a more classic Datejust aesthetic. Bracelet choice between the Jubilee and the Oyster is another key differentiator, and original box and papers will meaningfully support resale value on any 278273 variant.
Frequently Asked Questions
What is the case size of the Rolex Lady-Datejust 278273?
The 278273 is a 31 mm Lady-Datejust, making it a mid-size option that sits between the smaller 28 mm Lady-Datejust 279173 and the full-size 36 mm Datejust 126233. The 31 mm diameter has become the most popular modern Lady-Datejust size because it wears comfortably on a wide range of wrist sizes while still reading as a distinctly feminine watch.
What materials are used in the Rolex Lady-Datejust 278273?
The 278273 is built in yellow Rolesor, which is Rolex's proprietary combination of Oystersteel for the case middle, caseback, and bracelet center links alongside 18k yellow gold for the bezel, crown, and bracelet outer links. This two-tone construction gives the watch its distinctive warm contrast and allows it to pair naturally with both gold and steel jewelry.
Are the diamonds on the 278273 factory-set by Rolex?
Yes, any diamond hour markers, diamond bezels, or diamond dials listed within the 278273 collection are factory-set by Rolex and graded to the brand's strict standards for cut, clarity, and setting quality, which is reflected in the reference suffix codes such as DVIJ or VIO. Factory diamond pieces carry a premium over aftermarket diamond modifications and are far more desirable to serious collectors and for future resale.
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Buy, trade, or sell. Contact Bizak & Co. for pricing and availability on any reference in this collection.
