Rolex Day-Date "President"

The Rolex Day-Date — "the President" — was the first wristwatch to spell out the day of the week in full at 12 o'clock, and it remains Rolex's flagship dress reference. Available only in precious metal (no steel, ever), with the iconic President bracelet, the Day-Date 36, 40, and Olive/Ice Blue/Aubergine dial variants are the most senior watches in the Rolex catalog.

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About the Day-Date

Introduced 1956. Day in full at 12, date at 3, Cyclops magnification. Available in 18k yellow gold, white gold, Everose, and 950 platinum — never steel. The 40 mm 228238 (yellow gold), 228239 (white gold), and 228206 (platinum, ice blue dial) are the headline references.