Rolex Datejust 31 31 mm 278274AZBLUFLOMDJ Steel/White Gold Blue

The Rolex Datejust is one of the most enduring icons in watchmaking history, first introduced in 1945 as the first self-winding wristwatch to display the date in a window on the dial — a feature so influential it defined an entirely new category of dress watch. Across more than seven decades the Datejust has evolved in proportion, material, and decoration while remaining unmistakably itself, and the 31mm case size occupies a versatile middle ground that suits a wide range of wrists and wearing occasions. The reference 278274AZBLUFLOMDJ represents one of the most decorative and desirable configurations in the current Datejust 31 family.

The case measures 31mm across and is constructed from a combination of Oystersteel — Rolex's proprietary 904L stainless steel alloy prized for its exceptional corrosion resistance and brilliant polish — and 18k white gold, which appears on the fluted bezel and crown. This pairing of steel and white gold is a signature Rolex aesthetic that delivers the visual richness of precious metal at a more accessible price point than a full gold reference, while the robust Oystersteel ensures the watch can stand up to daily life with confidence.

The dial is the defining feature of this reference: an azzurro blue floral motif design that showcases Rolex's artisanal dial-making capabilities. The term azzurro denotes a soft, luminous sky blue that shifts beautifully in different lighting conditions, and the floral motif is applied with a level of craftsmanship that recalls traditional decorative arts. Diamond hour markers add brilliance and reinforce the luxurious character of the piece, catching light in a way that plain applied indices never can. The overall effect is delicate yet vivid, feminine without being fragile.

The Jubilee bracelet — another invention Rolex introduced alongside the original Datejust in 1945 — completes the watch with its five-piece link construction, which gives it a supple, flowing drape on the wrist and a dressy elegance that complements the decorated dial perfectly. The bracelet is fitted with Rolex's Crownclasp for secure, polished closure. Together the dial, bezel, and bracelet create a cohesive aesthetic language that is unmistakably Rolex yet notably special even within the broader Datejust lineup. The watch is water resistant to 100 meters, underscoring its Oyster case construction and real-world wearability.

For collectors and enthusiasts searching to buy the Rolex Datejust 31 reference 278274AZBLUFLOMDJ online, Bizak & Co. offers this reference with the expertise and transparent service that discerning buyers expect from a specialist luxury watch dealer. Whether you are adding to an existing Rolex collection, seeking a gift of lasting significance, or acquiring your first luxury timepiece, this reference rewards close attention. Contact the Bizak & Co. team directly for current availability, pricing, and condition details — we are here to guide you through every step of the purchase.