Rolex Datejust 31 31 mm 278274GNSJ Steel/White Gold Green

The Rolex Datejust is one of the most storied and recognizable watch families in horological history, having introduced the world's first self-winding wristwatch to display the date in a window on the dial when it debuted in 1945. Over the decades, the Datejust has evolved into an expansive family spanning multiple case sizes, materials, and dial configurations, yet it has never lost its essential character: refined, versatile, and immediately identifiable. The 31mm configuration occupies a particularly well-loved position in the lineup, sized for wearers who prefer a mid-size case that wears elegantly without overwhelming the wrist.

Reference 278274GNSJ represents a compelling chapter in the modern Datejust 31 story. The case is constructed from Oystersteel — Rolex's proprietary 904L stainless steel alloy, prized for its exceptional corrosion resistance and deep, mirror-like polish — combined with 18k white gold elements that elevate the watch into genuine two-tone luxury territory. The result is a case that gleams with sophistication while remaining robust enough for daily life, rated to 100 meters (330 feet) of water resistance courtesy of Rolex's Oyster case architecture.

The green dial of the 278274GNSJ is an immediate focal point. Green has become one of Rolex's most celebrated dial colors, evoking prestige and exclusivity while reading as both contemporary and classically elegant on the wrist. Paired with the 18k white gold fluted bezel — one of Rolex's most iconic and technically demanding bezel designs, produced by a machine-knurling process that creates its characteristic serrated brilliance — the dial and bezel work in concert to give this reference exceptional visual depth and sparkle in any light.

The watch rides on a Jubilee bracelet, the five-piece link design that Rolex introduced alongside the very first Datejust in 1945 and that has remained synonymous with the model ever since. Crafted in matching Oystersteel and white gold, the Jubilee bracelet is celebrated for its supple, almost liquid drape on the wrist, making it one of the most comfortable metal bracelets in watchmaking. The Oysterclasp secures the bracelet with Rolex's signature ease of use and reliability. Powering the watch is a Rolex-manufactured automatic movement, ensuring the precision and dependability that the brand's in-house calibers are universally renowned for.

Bizak and Co. offers this Rolex Datejust 31 ref. 278274GNSJ as a certified authentic, brand-new timepiece. Whether you are searching for a milestone gift, a signature everyday watch, or a collectible addition to your portfolio, this reference delivers on every count — rarity of combination, quality of materials, and the enduring prestige of the Rolex name. Browse our full selection at bizakandco.com or reach out directly to our team to discuss purchase options, and experience the Bizak and Co. difference in luxury watch retail.